Search for ‘marketing’

Tracking Links: Measure click-to-downloads to know which marketing channels are driving listeners and which aren’t.

The Dec 6 episode of Buzzcast, Buzzsprout’s podcast, promises 25+ Creative Podcast Marketing Ideas That Will Grow Your Audience.

Headliner posts their Wrapped 2024, which is a blog post highlighting the year in podcasting.

A new thought paper has been published by WARC and Audacy, focusing on “the audio investment gap” - the big difference between audio consumption in the US (24.5% of all ad-supported media consumption), and the share of marketing spend it gets (just 8.4%). It interviews 21 industry experts, looking at myths and opportunities.

The Podglomerate sits down with The Webby Awards tomorrow at 1pm EST for a virtual session called Podcast Marketing 101 by The Webby Awards. Joni Deutsch will chat with Nick Borenstein about the best tactics for podcast growth and answer audience questions about what’s in the “secret sauce” for successful podcasts.

If you’re a podcast host, thank Justin Jackson for posting where Transistor’s signups are coming from.

Our favourite Acast PR person beginning with the letter “M”, Molly DeMellier has been promoted to Director of Marketing And Public Relations.

If you use Chartable, you’ve not long left until it closes forever. Here are some alternatives for reviews, marketing and analysis.

free video lessons on everything from vocal coaching to email marketing, with more added all the time

The Podcast Marketing Academy released its Podcast Marketing Trends report for 2024. It contains a lot of data to allow you to compare your podcasts with others. It’s the latest report to make note of the disruption caused by Apple’s iOS 17 changes.

Legacy Talk is new today from Lemonada Media, hosted by Emmy-winning writer, producer, and actor Lena Waithe. The show will feature Waithe in thought-provoking conversations with iconic Black creators and industry leaders including Sheryl Lee Ralph, Gina Prince-Bythewood, Jada Pinkett Smith, Mara Brock Akil, Jenifer Lewis, and Debbie Allen. The series is a production of Waithe’s Hillman Grad with Lemonada overseeing ad sales, marketing and distribution.

Quill and Ipsos have published the 2024 Podcast Marketing Trust Index report. 56% say an endorsement by podcast hosts influences their trust in a product or service.

Lemonada Media, ARN’s iHeart, TenderfootTV, and Bumper have adopted Linkfire, praising innovative features and user-friendly experience, calling it essential for modern podcast marketing.

Lemonada Media, ARN’s iHeart, TenderfootTV, and Bumper have adopted Linkfire, praising innovative features and user-friendly experience, calling it essential for modern podcast marketing.

Podcast marketing and monetisation platform DeepCast Pro has announced enhancements to its marketing suite, including to transcript editing and content distribution.

What are typical Spotify traffic conversion rates? Here are Podnews’s - 4.4% of people who see Podnews’s podcast in Spotify clicked on it; 41.2% of those listened to at least 60 seconds. Is that good, or bad? Bad, it turns out: The Podcast Marketing Academy is aggregating podcaster-submitted Spotify discovery data to help all of us measure how our shows are doing - and help make them better. Want to share your data? There’s a link in the page.

The Resonate Podcast Festival took place in Richmond VA. Wil Williams wrote it up.

Ignite Creator Studios has launched PODignite, a tailored content marketing strategy package. The company offers a full suite of services, including podcast production, social media content creation, and branded content development.

Above - ITALIAN, FOR SURE is publishing an episode with Gabriele Tortorella, the Head Coach with Barry’s Milan, today. The host, Catrin Skaperdas, is marketing it by - as is still legal in Italy - sticking flyers under the windscreen wipers of parked cars. (Don't try it in most countries, though, before checking it's legal where you are!)

Listeners are more connected to a brand when it has a sound identity, according a new report from Veritonic. More than half of all podcast listeners say that a brand’s sound is more memorable than its visual logo, too.

Small Ball with Kenny Beecham is now with Vox Media. The show is hosted by YouTube star and NBA superfan Kenny Beecham, and provides year-round basketball coverage and publishes weekly on Fridays during the NBA season, Beecham will share his unique insights through game analysis, player stories, and more. Vox Media will look after sales, marketing, and distribution; the show was formerly with Captivate.

There are some good opportunities for marketing in family and kids podcasts, according to new data from Realm and Story Pirates released yesterday. 82% of kids listen with their parents, says the data.

Walmart is “redefining podcast advertising”, says Ad Age, with some new integrated advertising formats.

–JC Gama, VP of Marketing, Dell Technologies

Production company Listen has hired Emma Williams as Director of Marketing & Promotions. Emma previously worked with the chart-topping Diary of a CEO.

Steve Pratt’s book, Earn It: Unconventional Strategies for Brave Marketers, is released today. It contains plenty of marketing advice for people in any industry, but many examples from the world of podcasting, too - and is well worth a read. In our review, we’ve a password to get you the first chapter, free.

Amplify your podcast's reach — grab Ausha’s ultimate marketing checklist to make every episode a success.

Lower Street has announced its Brand Podcast Summit 2025. The free online event in early January is designed to help brands revolutionize their marketing through successful brand podcast strategies

Are podcasts losing women? And if so, what can we do about it? Tom Webster looks at the data, and gives some ideas of how to fix it; meanwhile, Alyssa Meyers looks at the rise of sports podcasts by, for, and about women.

When is the best day and time to release your podcast? Podcast Marketing Puzzle has an answer - and some research into what the big shows do.

Identify growth opportunities for your podcast by downloading Ausha’s Podcast marketing Growth Scorecard

In a masterful tease, Jeremy Enns of the Scrappy Podcasting Newsletter suggests that a small tweak of podcast artwork more than doubled its downloads. One reason might be that they replaced the word “podcast” in the graphic, perhaps... because you shouldn’t do that, we reckon.

Rebecca Adams has joined podcast marketing agency Podcast Discovery as PR and Outreach Executive.

On the Ausha stage at Podcast Movement 👉 Discover the New AI for Podcasts: Search-Optimized Show Notes and Marketing Strategy Optimization.

Carolyn Chauncey has been promoted to Senior Vice President, Marketing and Podcasting, at Cumulus Media as part of a set of leadship changes. Jay “PodVader” Soderbergh has been promoted to Vice President, Podcast Operations and Production. Megan Devine is now Vice President, Podcast Sales Planning and Yield Optimization.

Manifest Media has announced Podsquad, an after-school program for middle school students with Los Angeles public schools. The initiative will teach skills from storytelling and sound design to editing and marketing strategies.

Not Just Football with Cam Heyward has moved from ESPN to Vox Media in partnership with SBNation. Vox Media will assume marketing, sales, and distribution for the show, which unpacks the biggest stories from around the NFL.

Podcast marketing agency Podcast Discovery has launched the Virtual Studio - a full, bespoke 3D modelled virtual studio, and a camera/lighting kit for each contributor. The company says that clips that are shot professionally are more than twice as likely to go viral than clips shot on a webcam.

Spotify for Podcasters is now heavily marketing its competing hosting service within the Spotify for Podcasters dashboard, for those hosting podcasts elsewhere. “Host with us” appears in the left-hand menu; while a large ad promises distribution and monetisation.

To meet surging demand, True Native Media has made a number of hires. Joining the company are: Dan Moss as Account Executive, Aron Gibson as Account Executive, Sarah Hutchison as Campaign Ad Ops Manager, and Sabrina Nielsen as Director of Marketing.

Joni Deutsch has been promoted at The Podglomerate; she’s now Senior Vice President of Marketing & Audience Development.

Why Your Podcast Needs an Organic and Paid Marketing Strategy, says Podcast Discovery. The company is, of course, a paid podcast marketing company; but the advice isn’t (just!) selling their wares.

Podcast Marketing Magic looks at the metrics that matter when you launch a new show.

Podfest has announced a “substantial strategic investment” from two partners. Nick Pavlidis joins as CEO, and Dr. Glenn Vo will work on sponsorships and strategic relationships. Chris Krimitsos will remain with the team, focusing on marketing and community building.

Correction: Yesterday, we reported on a number of hires at BBC Studios Audio - but were fed a wrong name. Ella Woods does not become Podcast Marketing Manager - she is “absolutely still a Development Producer,” she tells us. Ella Squire is the new Podcast Marketing Manager, but you knew that, since we reported on Jun 5 that she had started at the BBC, joining from News UK.

BBC Studios Audio has made a number of hires. Annie Brown joins as Executive Editor in the US (she’s worked for the NYT and Wondery); Thomas Curry joins as Head of Production (he’s ex-Vespucci, Novel, and Audible). Ella Woods becomes Podcast Marketing Manager, and Mary Milad will be Podcast Insights Analyst.

In the UK, since the general election was announced, there has been a 53% increase in unique listens to politics podcasts, according to Acast and Podchaser data. The company is marketing shows across its network and out-of-home.

Oziel Enriquez recently joined Salem Web Media as the new Podcast Marketing Coordinator, where he will be working with Life Audio, one of the top Christian audio podcast networks.

Zara Curtis has been named Chief Content Officer at Mamamia. She joins with 20 years experience across content, creative and marketing teams.

Nick Castner is the new Director of Marketing at Atomic Entertainment. He joins from Glassbox Media and Hurrdat Media.

The first AI-powered podcast marketing tool, Capsho is to launch Capsho NextGen in open Beta. The tool includes self-learning, more flexibility and a custom tone of voice.

Ausha has achieved ISO/IEC 27001:2022 certification for security of customer data. It appears to be the first hosting platform to receive it; Podbean, Chartable, Megaphone, Riverside and Veritonic all have SOC 2 Type II certification, a US equivalent.

Ella Squire has started as Podcast Marketing Manager at BBC Studios. She’d worked at News UK (The Times, talkSPORT, Virgin Radio, The Sun, etc) for over three years.

Exclusive: The podcast Ice Cold Case is getting a boost with a new partnership between Tenderfoot and QCODE. The show is hosted by Madison McGhee, who is investigating her father’s cold case to find his killer; Tenderfoot and QCODE will be offering exclusive marketing, sales and distribution partnership.

Congratulations to Guang Jin Yeo for being recognised with a place in the Forbes Asia 30 under 30 in Media, Marketing and Advertising. He is the founder of Singapore-based 1UpMedia, and wrote a series of articles for Podnews looking at podcasting in Asia.

Prof G Markets is new from Vox Media and NYU Stern Marketing professor Scott Galloway today. You'll get more of Galloway and research analyst Ed Elson’s brash insights and analysis into what’s moving the capital markets. Mondays show will also go into The Prof G Pod; new Thursday shows will be exclusive to this feed.

Drunk Women Solving Crime has joined the Audio Always Originals network. The new deal focuses on maximising marketing and commercial opportunities for the podcast. Recordings also move to Audio Always’ Visual Podcast Studio in Farringdon, London and will receive social media and video support from the company’s award-winning digital team.

In Marketing Brew, Alyssa Meyers suggests that in spite of podcasting not needing “upfronts” they’re becoming more popular anyway - describing both PodMov Upfronts in Los Angeles, and the IAB Podcast Upfront later this week in New York.

We’re proud that The Podglomerate became our latest gold supporter last week. The podcast services firm specialises in production, marketing and monetisation of outstanding content. You can join them and support us here.

Podscribe has announced an integration with Rocker Box, a multi-touch attribution company. It allows advertisers to integrate podcast performance with social media, email marketing, and other channels.

Thank you to Marketing Leadership with Dots Oyebolu for becoming our latest gold supporter. We appreciate your support, allowing us to better resource our independent journalism around podcasting. You can be like Dots and support us too.

Meanwhile, Wil Williams suggests that nonfiction podcasts can learn from “the black sheep of podcasting” - they write that crossover episodes and promo swaps work very well, along with a wish for all to succeed.

For Tech’s Sake is returning for a new season today from Silicon Republic and HeadStuff Podcasts. We're in a world surrounded by tech and, in many ways, guided by tech, but how well does the average person understand it? Each episode, hosts Elaine Burke and Jenny Darmody are joined by an expert to answer their probing questions as they work out what’s the good tech, what’s the marketing bluster and what’s the stuff we should really be concerned about.

In an interview with The Hollywood Reporter, Wondery’s Blad Norman talks about a new marketing campaign from the company, with “Wondery Meets Business”, the first themed marketing campaign, starting on Monday.

Podcast Marketing Magic interviews Jack Rhysider about the way he markets his podcast.

How To Get Your First 10,000 Podcast Downloads With a 3-Step Marketing Funnel (Kieran MacRae)

Amazon Music has hired Shea Simpson to the new role of Head of Podcast Business. He will be overseeing all aspects of the podcast business globally for Amazon Music, including podcast programming, partnerships, and marketing. He moves from Wondery.

Do a show and enabled for Value4Value? You’ll want to use these magnificent idents.

Adam Shepherd is to become Head of Podcasts for Haymarket Business Media’s marketing and communications division and editor of the BPAs. He was Editor of PodPod, a podcast newsletter published by Haymarket, which is to close.

Evergreen Podcasts has announced a strategic partnership with Crowd Network, a large independent UK podcast network. Evergreen will offer sales and marketing support in the US.

In Canada, Pary Bell is the new CEO for TPX, The Podcast Exchange. After working in digital media at Rogers for more than eight years, he joins from a marketing firm.

The Journal of Marketing Research shows that incentives boost reviews. The research tested eight experiments with more than 4,000 people: even modest incentives work.

Accessibility matters in your marketing, says Wil Williams

Quill and Carney released their 2024 Marketing & Podcast Trends Report. The in-depth report contains data, advice and case studies for a number of marketing tools - it’s a good read, and it’s free.

Transistor has added a new “recommended vendors” directory to help people find podcast editors, producers, marketing agencies, and other companies.

Spotify is removing Music + Talk, which allowed you to present a music show (launched as “Shows with Music”); interactive audience tool Voice Messages, remote recording tool Record with Friends, and Background Music and Sounds. The company tells us it’s a shift away from legacy creation tooling, and towards tools for better audience growth and engagement.

Travis Albritton has joined Amaze Media Labs as Head of Marketing. He joins from Honest Podcasts and Buzzsprout.

What works - and what doesn’t - in podcast marketing? The Podcast Marketing Academy wants to hear from you - and has more than $9,000 in prizes to entice you to take part.

Morgan Swift has been promoted to Senior Manager of Marketing and Audience Development at The Podglomerate. She’s been with the company for two years.

In Mexico, Podimo has formed a strategic alliance with content marketing company Troop, which will operate Podimo in the region.

Half of US podcast listeners say they would like to watch a TV show based on their favourite podcast; and have discovered new TV shows by listening to podcasts. The data is part of research by Hub Entertainment Research, which suggests that TV networks should take podcasts seriously as a marketing and audience-growth medium.

Resonate Recordings has shared how they optimise SEO for their branded podcasts.

Remote recording tool Riverside published six podcast trends for 2024, noting that video podcasts are here to stay. Podwritten has also published its six podcast trends - including video podcasts and the benefit of repurposing podcast content.

Podcast Marketing Magic looks at predictions for techniques to marketing your show in 2024.

Exclusive: Airwave has signed History That Doesn’t Suck! The podcast network will work with the podcast’s host Professor Greg Jackson in distribution, monetisation and marketing of the popular show, which gets one million downloads a month.

We’ll see a dip in advertising in early January, predicts RedCircle in a new blog post today. It’s the natural way of things, the company says: as budgets and marketing strategies are set for the year.

Tink Media has launched Podcast Group Therapy, a paid-for group session on marketing your show. The idea is to make podcast marketing accessible to all.

The Podcast Show in London has vacancies - they’re looking for a Head of Conference Programming and an Exhibition Marketing Executive.

Remote recording tool Riverside has released a new iOS app.

We've an interview tomorrow with Anna Sian, Head of Marketing at Spotify for Podcasters, in the Podnews Weekly Review: she advises checking your podcast page on Spotify to make sure your data is all up to date.

Further reading: JAR Audio suggests that engagement, rather than conversions, should be your podcast's North Star. (Fun fact: we can't see the North Star from where Podnews is put together). ... Shreya Sharma describes the importance of show notes in Podcast Marketing Magic.

Veritonic has released its 2023 Insights Package, "sharing actionable insights around the use and measurement of audio in marketing strategies".

Everyone at Buzzsprout is working a support shift over the next few months. "It helps us build empathy with our customers but also identify issues we could solve with marketing or in the product," says Alban Brooke.

Airwave has signed with Motley Fool Money, and will look after distribution, monetization, marketing, and promotion of the show which achieves 5mn downloads per month.

The Podcast Marketing Academy has published its Podcast Marketing Trends Report. Podcasting as a whole is a challenging medium to build an audience in, the report suggests; and high-growth podcasts are more likely to utilize pitching podcast services and paid advertising.

Airwave has announced a distribution, monetization, marketing, and promotion deal with Economics Explained. The three shows are owned and operated by Lunar X.

In Australia, Shout Collective has launched, promising to match podcasts to brands. The company's founder Liam Daly, formerly of Acast and News Corp, says he is working at a more personalised level with a select group of podcasters, focusing on integration across a podcast's platforms including YouTube and social media.

PodAllies, a "done-for-you podcast production and marketing agency", has been launched by podcast platform PodUp.

AdAge claims "mixed results" from brands using programmatic podcast ads. Meanwhile, The Media Leader's Editor-in-Chief Omar Oakes says we should stop calling them podcasts and that "the word should never have been invented." (Here's how it was invented, by the way).

One negative review on Apple Podcasts might mean 42% fewer listeners, especially if it appears first, according to scientific research from the Journal of Marketing Research. It suggests that podcast app companies shouldn't just show 'latest review first', but instead, list them in different ways.

Marketing Brew reports a survey from Integral Ad Science, saying "audio ads can be effective, but only if they’re not disruptive".

The Edge of Reason is a new collaboration between Atlantic Re:think (The Atlantic's creative marketing studio) and Hauser & Wirth. Hosted by the acclaimed writer and cultural critic Jeff Chang, each episode of the podcast features a different artist in conversation with a subject matter expert from a different field, discussing how century-old Enlightenment principles inspire both their works and perspectives.

Crooked Media has announced a number of new executives. Madeleine Haeringer has been named Executive Vice President and General Manager of News and Programming; Reid Cherlin has been appointed Executive Producer of Politics; Dariush Brizuela-Nothaft has been named Senior Vice President of Community and Partnerships; and Crystal Ponzio-Busto has been elevated to Executive Vice President of Marketing.

How do you market your podcast? What are your biggest challenges? Capsho is keen to find out in a survey - it'll take less than ten minutes to fill in.

Kym Treasure from Audacia Audio writes in ExchangeWire about the significance of digital audio advertising in today's dynamic marketing landscape.

SCREAMING CREATIVITY is a new video podcast from WPP - the world’s largest marketing and communications company, hosted by WPP Chief Creative Officer Rob Reilly. It's all about what it means to be creative; and who determines what creativity is?

Marketing data company Claritas has acquired adtech service ArtsAI. Claritas runs an "identity graph" which lets advertisers target consumers based on what else they do on their devices; ArtsAI uses AI to optimise advertising delivery. Terms of the deal weren't given. ArtsAI's CRO, Erik Lundberg, told Podnews: "When you start thinking about the possibilities of merging our advanced AI personalization with their identity and data graph, it's really phenomenal."

Jeff Umbro, CEO and founder of The Podglomerate, was interviewed by the Podcast Business Journal last week. He described the company's five-tier approach to marketing a podcast.

Dan Misener from Bumper told Podnews: "While downloads may signal intent, they aren't a direct measure of playback or listening. I haven't tested Linkfire for Podcasts yet, but I'm keen to try it with Bumper's clients. I'm especially excited by the promise of getting beyond downloads to understand podcast marketing's impact on verified consumption and true audience growth."

Make the most of podcasting conferences, suggests Podcast Marketing Magic, with six things to concentrate on. "Visit the Podnews Puppies" would be a good #7.

First look: Airwave Podcast Network has signed a distribution deal with SpokenLayer, including marketing and programmatic monetization of 24 podcasts from major media brands like The History Channel, WIRED, Fast Company, IGN and TechCrunch. Airwave are currently sponsoring our Podcast News section, below.

Coming to Podcast Movement? The Podcast Academy is happy to offer all in-person Podcast Movement attendees the opportunity to have a 15-minute 1-to-1 with a leading voice in podcasting at booth #607. You can sign up for a time here - guests include Jaime Albright from Tenderfoot TV, Arielle Nissenblatt from Squadcast, Jeremy Enns from The Podcast Marketing Academy, and James Cridland, our Editor.

Writing for Podnews, senior generation marketing expert Jeff Ostroff suggests that "how many downloads have you got?" is the wrong question to be asking indie podcasters. Meanwhile, Danny Brown suggests that it takes a lot of work for indie podcasters to continue, let only succeed, at podcasting, and that commitment deserves its own rewards. Answering the findability and fundability questions is a great starting place, he says.

Indian podcast hosting company Hubhopper is working with Superfan, an augmented reality and metaverse company. "Creators and brands can seamlessly enhance their content with AR elements, such as virtual objects, interactive games, and dynamic visual effects."

Shreya Sharma starts Nine ways to make it easy to reach your podcast with "have a website".

Congratulations to Lauren Passell, who celebrates four years of running Tink Media this week.

Georgina Holt and Christiana Brenton have founded Telling, a new UK podcast media agency, with a specific focus on championing the power of performance marketing in podcasts. The pair had worked at Acast in New York.

Buzzsprout's AI service now automatically creates three tweets and writes a draft blog post for each new episode on the platform. Wondering what they look like? Here is the output from the Podnews Weekly Review this week, which is sponsored by Buzzsprout (and this week interviews Christopher Lydon and is co-hosted by Rob Greenlee).

Media research firm Coleman Insights has launched Pod Predictor - a way to test podcast concepts and marketing before release. The tool surveys a thousand podcast listeners about your idea.

Former head of Spotify's Parcast, Max Cutler, spoke to Foundr magazine about what's next in podcasting. He appears to gently criticise Spotify; suggesting that it's a mistake to go after Hollywood talent, and discussing the slowness of decisions at the company. Shows that are "resourceful" rather than entertaining are what's next, he suggests.

Just posting a podcast transcript isn't enough to promote your show, says Podreacher's Amanda Jackson.

The Media Mix is new from veteran journalist Claire Atkinson, delivering exclusive insights into the fast-paced industries of news, tech and marketing. It's a partnership with Situation Room Studios, the news podcast division of Global Situation Room. Atkinson has nearly 30 years of experience in print and broadcast journalism.

Podcast Marketing Magic shares how to make the most of your good, bad, and helpful ratings and reviews

Businesswise has raised $150,000 to further build their podcast ad marketplace focused on B2B marketing. The company also owns ad agency Podmuse … meanwhile, Auddia Inc, which owns radio and podcast app Faidr, has closed a stock offering raising $3.1mn.

There is more to your episode notes than meets the eye, suggests Podcast Marketing Magic.

Gabriel Galaza is looking for full time or freelance opportunities within the podcast and YouTube marketing space. He writes: "I have 9 years of experience with video audience development and recently moved into podcast marketing. Most recently, I worked at SiriusXM marketing numerous Stitcher podcasts to increase audiences and downloads (The Fckry with Leslie Jones, How Did This Get Made? to name a few)."

The award-winning Tink Media share the "ten Tink commandments" for your podcast, and especially how to promote it.

Sony Music Entertainment has made layoffs in its narrative podcast team, podcast marketing and sales.

Podcast analytics company Backtracks is to close. An email to customers gives three weeks notice. In spite of significant email marketing, the Podcast Index showed that just 191 podcasts were using Backtracks as a podcast hosting platform in February, and 253 podcasts using the company's prefix URL. The company had raised $3.7m of funding.

The Top 10 Skills Every Successful Podcaster Needs to Have includes creative marketing skills and perseverance, says Jennay Horn.

Podfluencer Society with Angie Griffith is new this week, with four (four!) new episodes. It aims to share insights from top industry leaders across podcasting, the creator economy, the entertainment business, and more, with topics including launching, marketing, monetizing, mindset, and beyond. It's a rebranded show; and one of the first interviews is with Allie Reeves on when and how to rebrand.

Podcast Bestie, the Podcast interviews Devin Andrade from Tink Media about podcast marketing and how to grow any show.

Five things indie podcasters want to know when pitching sponsors (Podcast Marketing Magic)

Exclusive: Acast's SVP Marketing, Communications & Brand, Lizzy Pollott, will be interviewed in this week's Podnews Weekly Review.

Capsho has launched v2.0 of the company's platform, which allows podcasters to turn their podcast episode’s audio or video recordings into marketing content designed to help amplify and promote their message. The service also writes your show notes for you, and even researches your guests.

Brand-safety firm DoubleVerify claims that ad fraud has come to audio, suggesting one company has made a tool to produce fake listeners for podcasts, so the ads within the shows are never listened-to. The article from Morning Brew suggests the problem is not to any significant scale, though.

Indie show Our Opinions Are Correct has just started a mini-series, Silicon Valley vs. Science Fiction, looking at all the ways that tech companies have misinterpreted or misunderstood the great works of the genre, in order to create marketing hype. The show's in its fifth year, and has nearly a million downloads so far.

Libsyn’s AdvertiseCast has hired Cody Kleitz as a Sales Associate. He was at Havas Edge, where he served as a Media Buyer for the performance marketing agency’s Influencer Marketing team. Before that, he was a Media Manager at Veritone One.

There are a lot of places to find important data about how your podcast is doing. From Bumper, Jonas Woost recently wrote an article on success metrics for indie podcasters in Podcast Marketing Magic.

Hernán López, the former CEO of Wondery, has been convicted of wire fraud and money laundering conspiracies while working for 21st Century Fox. Awaiting sentence, López faces up to 40 years in prison and millions of dollars in penalties. A lawyer for López said that they will appeal. López left Fox in 2016 before founding Wondery, which was sold to Amazon at the end of 2020. There's no suggestion that Fox, Wondery or Amazon were involved.

Jennay Horn links to The Best Podcast Marketing Tools for Your Podcast

Following the release of its first original podcast, UNBOXED, Evangeline Robinson joins Listen as the company's Marketing Manager. She spent the last year at Novel and was at Apple Podcasts before that.

Marketing Brew covers a method that means advertisers can use their own first-party data to help target their podcast ads. Theoretically it means Geico insurance can avoid advertising to new customers; and target those who are close to renewal.

Further reading: in Tech Dirt, Mike Masnick writes about "the flop of Spotify's podcast colonization" … James Burtt suggests that new shows perform better in Apple's ranking algorithm … Jordan Harbinger shares at least 18 podcast marketing tips in Podcast Marketing Magic.

Jonas Woost has thoughts on the best success metrics for independent podcasters.

Apple Podcasts is running a number of free virtual sessions for podcasters about the platform. "Classes include What’s New at Apple Podcasts, Setting Up Your Subscription, and Apple Podcasts Marketing Tools and Resources."

Most podcast marketing is wrong, says Steve Pratt in an interview with Steven Goldstein.

Audio storytelling podcast network Realm sees the best marketing opportunities for new shows in dynamically-inserted ads in their own network - which work almost ten times better than ad swaps, the company says. The team will do a Reddit AMA tomorrow in /r/podcasting.

Courtney Kocak's Podcast Bestie newsletter is to also have a podcast. "I will be sprinkling in some podcast interviews amid the regular newsletter content to dive deeper into craft and marketing topics," she says.

How do you market your podcast? The Podcast Marketing Academy wants to hear your experience, to be able to pull trends and data into a free report. You can take the survey here.

Riveter, a podcast production and marketing company, has launched. The company is a joint venture between Frequency Machine and Tink Media, and launches with a competition for US-based non-profits.

Soundstack has hired Scott Klass as Chief Marketing Officer, Bill Feichtmann as VP of Finance, and Tony Licon as Head of Product. "Putting the right, experienced people into place is always step number one", said CEO Jon Stephenson.

Available: One of Ellen Schweikert's biggest clients has moved their marketing in-house. "I write podcast show notes, blog posts, teaser emails and social content," she says, linking us to her portfolio.

How to Make a Discord Podcast Channel & Record in High-Quality - Riverside says that Discord is more interactive than other social media tools.

Podcast Marketing Strategies for 2023 from Podcastpage obviously starts with making a website (which - hey! - they can help with), but also talks about using podcast guests, socials, repurposing and getting the right name.

What does podcasting look like in 2023? Ozeal Enriquez, the Director of Content Marketing at Q'd Up Audio and founder of Pod Houston, thinks more podcasters will turn their shows into live events, and we'll see more representation for all voices.

Jeremiah Crowe has been hired as Director of Operations for Blue Wire. Crowe will manage production, sales, promotions, events & marketing related to the Blue Wire Studios in Las Vegas.

Nik Gandhi is now Marketing Manager at UK production company Fresh Air. He was with Listen.

In 10 ways to revitalise your podcast marketing, Dan Page suggests that in-app ads are the most cost-effective way to grow your audience.

Podcast Marketing Magic have a list of what you should, and shouldn't, be doing in 2023 to market your show.

Dubb is a new service promising to "generate a marketing kit for your podcast in minutes".

Soulless (but useful) Podcast Advice is an website built by Podcast Marketing Academy's Jeremy Enns - containing a collection of podcast marketing & growth resources, all written by an AI. The posts "lack the nuance, art, and humanity that makes good marketing sing", he says.

Buzzcast, Buzzsprout's own podcast, tried a new email marketing strategy that grew Buzzcast downloads by over 40%. In today's episode they break down exactly what they did to boost their numbers and how they're tracking if these downloads turn into new followers.

Liz Hames has joined JAR Audio as Director of Podcast Marketing. She comes from Pacific Content and CBC.

Distorted has produced a marketing guide for new podcasters and indies to help get their show out there.

The Pitch has joined the Vox Media Podcast Network; the show remains independently owned, but Vox will take on sales, marketing and distribution. It will release its first season with Vox Media in February 2023.

Podcast apps in the wild: the Rova radio-and-podcast app in New Zealand has kicked off a new marketing campaign today, inviting all "pod-heads" to get into its "seriously addictive podcasts". Here's one of the TV ads. But: careful what you get into.

Further reading: Podcast listening by US Latinos is on the rise. Are ad dollars following suit? (Marketing Brew)

Veritonic won an award for its sonic identity for Tostitos. The sonic identity increased brand recall by 38%.

Advertising in fiction podcasts delivers 10x more conversions than not-fiction podcasts, according to a data point in Lauren Passell's Podcast Marketing Magic newsletter. /ht Evo Terra

Manuela Bedoya has finished up at LWC Studios, where she was Marketing Lead.

What happens if you make a show and put it live without any marketing at all? Danny Brown tells Podnews that following a story about white noise being popular… "I launched a white noise podcast on June 15, and put zero promotion or marketing behind it. No sharing, no talking about it to anyone, nothing. Just under 3 months later, it had reached 1,000 downloads with over 400 unique listeners. It's not a huge amount, but does show that maybe a new show in a popular niche can still get results with zero marketing."

Shreya Sharma and Lauren Passell publish 4.5 things everyone wants to know about podcast marketing

Steve Pratt has launched The Creativity Business, a business, marketing and content strategy company. He was a co-founder of Pacific Content.

Brian Baumgartner talks in Marketing Brew about how he approaches podcast host-read advertising.

Everyday Leadership is to join the Podknows Podcasting network. The show, hosted by Sope Agbelusi, will benefit from the company’s expertise in podcast marketing, and will outsource more of its growth strategy.

Riverside share 16 Tips on How to Get More Podcast Downloads

Manchester-based Voiceworks Sport is to be the exclusive global audio partner for S! The Agency, a sports marketing agency.

HubSpot is looking for emerging podcast creators. You could earn host pay, a marketing budget, operational support and cross-promotion through HubSpot’s existing podcast network. You've until this Friday to apply…

Dan Misener and Jonas Woost have founded Bumper, a podcast growth agency. The co-founders, both formerly of Pacific Content, will work with organisations on audience development strategies, marketing and promotion.

Gumball has published their "ultimate guide" to promoting your podcast.

"Remember that a quality podcast is only half the work, the other half of the work is to get your podcast out there to attract and retain a loyal and engaged audience," says Pousse, a company in France that grows and markets podcasts.

Acast CEO Ross Adams was asked on the Podland podcast today a difficult question about the future of the company's email marketing strategy. The episode will be available in the next few hours, if you'd like to learn what he said.

Following the acquisition of Podchaser by Acast, Acast's Ross Adams and Podchaser's Bradley Davis will be on the Podland podcast this Thursday. Meanwhile, Mathew Passy wonders if the acquisition enables Acast to "spam more podcasters", Matt Cundill wonders whether to keep information on Podchaser, and Blubrry's Todd Cochrane says he'll pull all his shows because of Acast's "spamming and poaching". Acast tell us the acquisition is "completely unrelated to our email marketing strategy"; and we would also note that Acast doesn't appear to have sent a cold email marketing campaign, to anyone, since mid-June. Perhaps they've heard us.

Riverside writes 16 Tips on How to Get More Podcast Downloads. "Create more content" is one idea.

PodBean has announced more virtual events - one today at 6pm ("Building Your Audience From the Ground Up"), and one in a week's time ("Branded Audio: The Best Marketing Tool You’re Probably Missing"). The blog post includes details of two more in August.

Riverside post 16 Tips on How to Get More Podcast Downloads, including promotion.

Marketing your podcast isn't a "once and done" thing - Lauren Passell posts three things that busy podcasters can do every week.

Amy Woods, Content 10x founder, will be preaching the power of podcasting for businesses and brands at Digital Marketing World Forum (London, 23-24 June). Amy is speaking on day one and Content 10x are sponsoring/exhibiting on both days. There will be behind-the-scenes coverage on Amy's LinkedIn.

Transistor's Justin Jackson has reported Acast to Canadian law enforcement and to Acast's email service provider, after the company targeted Transistor customers. Acast's email provider says that Acast's use is against its terms of service, and Jackson - who has previously worked for an email company - considers the emails are illegal under Canadian law. The company has recently targeted customers from Podbean, Captivate, Blubrry and others, using competitor's logos, and sending multiple follow-up messages to each podcaster. A spokesperson for Acast tells Podnews that the emails are "part of our continuing marketing strategy, which we don't currently plan to change".

Dave Wells, an online marketer, posts ten podcast marketing tips. His first? Start with a great podcast. Easily overlooked!

iHeart's Conal Byrne writes for Forbes, promoting the benefit of RSS, which was soundly denigrated by Spotify in their presentation. (More on this on Monday).

Triton Digital has made a number of promotions: Stephanie Donovan to Global Head of Revenue, Alex Fournier to CTO, Benjamin Masse to Chief Product Officer, and Molly Glover Gallatin to SVP of Marketing and Jelli Customer Experience.

Podcast growth strategist Jeremy Enns posts a Twitter thread about how to use the right marketing tactics for your podcast.

Chatter that Matters, hosted by Marketing Hall of Legends Tony Chapman, features chats with people who do extraordinary things, despite often challenging circumstances. Coincidentally, Tony will be introducing Podnews's Editor onto the stage at Canadian Music Week this morning, but this mention in Podnews is in no means trying to curry favour with him.

Four ways to monetise your podcast, from Eric Clark, includes affiliate marketing and merchandise. (RedCircle, this section's sponsor, can probably help too, #justsaying)

Megan Killion has been appointed VP of Sales and Marketing for StreamGuys. She'd been working at CacheFly.

Courtney Kocak looks at Podspike, a podcast promotion tool.

How to Create and Use Podcast Audiograms to Promote Your Show - Riverside quotes research showing that audiograms work five times as well as static images on social media

Founder of True Native Media, Heather Osgood, suggests that podcast advertising is a good fit in influencer campaigns.

Riverside post twelve ways to make money from your podcast. Live events? Online courses? They're all here.

The Radio Advertising Summit took place yesterday in Köln, Germany. James Cridland, Podnews's Editor, told delegates that podcast advertising is growing because "for brands, it’s a much more human and personal way of marketing than press or radio. It’s literally marketing by word of mouth."

Advertisers are flocking to influencer-led podcasts, says Morning Brew.

Morning Brew investigates: What's the perfect length and placement for a podcast ad? It also recently examined BlueWire's interest in TikTokers to host podcasts.

Mythili Rao is now Managing Editor at Novel. She was with The Guardian and WNYC. Novel hired Indira Birnie as Head of Marketing in mid February.

Jonathan Peck has been hired as Senior Director of Broadcast and Podcast Marketing for PRX. He had been working at WAMU.

Spotify’s acquisition of podcast analytics firms has some in the industry concerned, says Morning Brew.

iHeartMedia plans to triple the amount of branded podcasts it creates. A premium article in AdWeek also gives the rates for a branded podcast with iHeart - between $1 million and $2 million, according to chief marketing officer Gayle Troberman.

#forthespammers: Acast is under fire for continuing to send spam to attract new podcasters to its platform, with one podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor. A majority of Acast's mailings seen by Podnews omit a physical postal address, which is required by US law. One unsolicited Acast email claims that "you subscribed to our newsletter via the beefree·io website", but BeeFree has denied any affiliation with Acast. Acast's emails also reference Mailup Inc; but mail headers reveal that Acast's emails are sent using a competitor, Mailgun (via customer·io). Acast haven't responded to our questions about their emails; they last gave us a cursory statement in February.

The Podcast Academy has announced its newly-elected members of the Board of Governors. They are: Chirag Desai (Founder, Amaeya Media); Steve Wilson (Chief Strategy, QCODE); Valentina Kaledina (Director of Business Development, Castbox); Ami Thakkar (Host, Tuckered Out), Ilana Susnow (Head of Marketing and Audience Development, PodcastOne); Daniel J Lewis (Host, The Audacity to Podcast and founder, My Podcast Reviews); Martha Little (Editor, Audible); and Becky Celestina (Content Partnerships, Acast). If a member, you can meet the board on Apr 19.

BlueWire is projecting $10m in podcast revenue this year. They're predicting 124 million downloads.

Alban Brooke retells a story he'd heard at Podcast Movement last week about automated advertising for podcasts. Attributed to NPR (who deny they've ever done this), the system would turn on Facebook marketing when shows dip out of the Apple Podcasts charts: and turn it off when shows re-enter. Sounds a clever idea.

Brian Swarth is now SVP of Subscriber Engagement and Product Marketing at cable broadcaster AMC Networks. He was Head of Marketing for Audacy's Cadence13 and Pineapple Street Studios.

Eric Barnett joins Supporting Cast as director of sales and marketing. He joins from Findaway, an audiobook distribution company acquired by Spotify, where he was the manager of strategic partnerships.

Gemini XIII has launched - calling itself "Podcasting and Radio's New Home for Premium Audio Content, Production and Marketing Services". Leading the company includes the former COO of Westwood One, Charles Steinhauer, and the founder of Cadence13, Spencer Brown.

Podcast host Acast is still spamming podcasters, even co-founders of rival podcast networks, or hosts of shows that ended three years ago. Libsyn's Rob Walch correctly notes "Friends don't send emails starting 'hello friend' (as Acast's do), and they don't spam". Hypocritically, Acast actually offers its customers a tool to obfuscate your email address in your RSS feed, so that it will "help our podcasters avoid unwanted spam". It's a problem the company is more than aware of, then. "Email marketing is one part of our marketing strategy", said Ross Adams, the company's CEO, when we last asked.

Amy Woods, Content 10x founder, will be flying the B2B podcasting flag at digital, media, tech, and marketing event, Digital City Festival, in Manchester, UK. Content 10x is sponsoring/exhibiting on 9 & 10 March and Amy will be speaking on day two. See event coverage on Twitter.

"Over the past few days, we've fielded dozens of questions from customers about these emails. We first reached out to Acast about this privately, but when they didn't respond, we felt we needed to address it publicly. It's a spammy marketing tactic that has no place in podcasting, especially from one of the most respected brands in the industry." — Alban Brooke, Head of Marketing, Buzzsprout

Another new service, Scale Your Podcast Marketing, offers to produce graphical assets for your show's social media, transcripts, sound bites and tweets.

Indira Birnie has been hired as Head of Marketing and Communications for Novel. She was with Penguin Random House (and used to work on the Penguin Podcast).

Why did 70 Joe Rogan episodes disappear from Spotify over the weekend? They were removed by Rogan himself, according to a leaked note from Spotify CEO Daniel Ek. In the note, Ek also commits $100 million "for the licensing, development, and marketing of music (artists and songwriters) and audio content from historically marginalized groups". Ek adds: "I do not believe that silencing Joe is the answer".

And, Jennifer Tribe, Supercast's Head of Marketing, spots a marketing opportunity: "I'd like to note that Supercast was also on the Open Access launch partner list: and we have rolled out our integration (as of Oct 2021). At this point, we're the only subscription platform offering it to all our podcasters."

20 Podcast Twitter Tips from Lauren Passell includes the great advice "follow @podnews". We 100% agree.

B2B content marketers spend 82% of their time creating content, a report from Casted has discovered, rather than doing the actual marketing bit. The company produces tools to organise content, including podcasting.

Corinna Bellizzi and Julie Lokun have launched Femcasters, a community dedicated to amplifying female voices worldwide.

E.B. Moss has been hired as SVP Content & Community for marketing community Brand Innovators. Within podcasting, she's a frequent moderator at industry conferences and programmed NATPE's ContentCast.

Patrick Butkus has been hired as Vice President of Marketing for Acast. He's based in New York, and joins from Discovery.

Gretchen Borzi has joined PRX as Senior Director of Brand, Creative, and Digital Marketing. She joins from the Boston Symphony Orchestra.

Riverside has launched a new tool to create social media clips for your podcast. Integrated into their remote recording system, Clips is launched to everyone today.

Joni Deutsch has been hired as the first VP of Marketing and Audience Development at The Podglomerate. She was podcast lead and host for WFAE, Charlotte's NPR news source, and has been with public radio for ten years.

Advice & How-To, Creativity & Marketing, Public Service & Activism, and Sustainability & Environment for General Series. We have also added Crime & Justice, Family & Kids, Featured Guest, Health & Wellness and Interview/Talk Show categories to expand honors in Individual Episode, and much more.

This isn't against Google's terms; and it's probably nice to have some additional marketing for your podcast. What do you think? Is this OK? Hit reply and let us know.

First look: The host of indie fiction podcast The Program has given Podnews readers the first look at his growth, marketing and revenue in 2021. A case study like no other, you'll see his download figures, revenue, the effect Apple Podcasts promotion has on his show, the release of a soundtrack album, and his plans for the future. There's something to learn here for every podcaster.

Chartable has launched additional remarketing pixels for SmartLinks. You can now add TikTok pixels or Google Tag Manager to your SmartLinks, helping you learn more about your podcast's marketing.

Mary Beth Smith has been appointed as the Chief Marketing Officer for StoryCorps, the nonprofit organisation telling humanity's stories. Lisa Kennedy has been promoted to Chief Development Officer.

Touting a new category of "amplified marketing", Casted, a B2B marketing platform for audio and video, has released a new product to measure the effectiveness of audio and video marketing content.

Advice & How-To, Creativity & Marketing, Public Service & Activism, and Sustainability & Environment for General Series. We have also added Crime & Justice, Family & Kids, Featured Guest, Health & Wellness and Interview/Talk Show categories to expand honors in Individual Episode, and much more. Learn more, and enter the 26th Annual Webby Awards by our Final Entry Deadline of December 17th, 2021

How do I get more people to listen to my podcast? - Matt Deegan, from the British Podcast Awards and the Australian Podcast Awards - recommends a focus on the start of the show, on its marketing, and respecting your listeners.

At Sony Music Entertainment, Yvonne Gerald has been hired as Vice President, Podcast Marketing; she joins from TIME. Monica Toribio has been hired as Vice President, Podcast Finance; she joins from Disney Theatrical Group.

NPR is launching a nationwide marketing campaign for its podcasts.

Kristin Charron has been named VP of Marketing for Veritonic. She moves from Triton Digital, where she'd been for ten years.

What happens when you're featured on Apple Podcasts? Jack Rhysider was. "In the past 4 years I've done so many other marketing techniques and none of them cause immediate noticeable growth as much as being featured here does."

Kristi Boulton is now Marketing and Content Manager for Fable and Folly, the audio fiction network.

How to get Your Podcast That all-Important 5-Star Review - Riverside suggests, among other things, reading reviews out on your show.

Mumbrella write a feature-length piece on podcasting in Australia. "Podcast spend significantly scaling up is clearly some time away, considering of course that the Australian media and marketing industry tends to embrace change in measurement metrics and spending habits with the speed of a semi-trailer doing a U-turn."

8 Podcast Marketing Mistakes You Might Be Making - Sharon Taylor from Omny Studio talks about the benefits of a trailer, advertising, and being clear.

Remote recording tool Riverside․fm is now SOC 2 Type 2 Compliant - a test of securely managing client data and privacy.

Acast Sweden is the latest company to run a podcast competition. Poddnästet gives podcasters the opportunity to win a high-quality podcast production and marketing package worth 250,000 SEK (US $30,000). You've until Oct 29. Lycka till! Kom ihåg oss när du är rik och känd.

Launched last month, Snippet calls itself 'the world's first short-form podcast publisher', producing high-quality shows that are 20 minutes or less. (They're hiring).

Congratulations to Elsie Escobar, who's podcast The Feed for Libsyn has hit episode 200. The show first published in 2013 - the first five episodes covered Windows Phone 8 podcast apps, social media marketing, and what to do if Apple iTunes is not updating your podcast. Not that this would happen these days.

Apple has doubled its affiliate payout for linking to paid podcast subscriptions. It has also added the ability to link to channels from their marketing tools website.

Writing in AdAge, Omri Argaman writes that "the early numbers and growth rate show that most consumers are passing on podcasts". We'd gently suggest that podcasting has shown continuous growth since 2013, and now 116m Americans, or 41% of the country, listen to podcasts every month.

Dan Misener asks what is the thing that "only we" can do?, particularly when it comes to podcast marketing?

How to promote your podcast on social media - from Buzzsprout's podcast marketing series.

Jeremy Enns joins Nick Schildberger and Nicole Goodman to talk about how to get more podcast listeners in this week's Podcasting Essentials.

RiversideFM shares how to get a high-paying podcast sponsorship

Podcast host Captivate has launched Captivate Growth Labs: described as "an actionable and continually expanding library of courses and workshops diving deep into all facets of podcast marketing, audience growth and monetization". The community is free to all Captivate customers. Podnews's Editor is an advisor.

Acast has signed a partnership agreement with a Finnish influencer marketing agency. Asennemedia is responsible for nearly fifty shows.

Podcast analytics company Chartable has added "episodic retention", a new metric to help understand the effects of your podcast marketing.

Audioburst has released a survey showing that "users crave podcasts in apps". The company powers a product that allows podcasts to be added to apps; but even so, some of the findings are helpful for all of podcasting.

In France, the Podcast Marketing Summit, organised by podcast host Ausha, is planned for June 17.

Only 17% of Australian podcast advertisers are tailoring their creative for each audio platform. Scott McCarthy from digital marketing agency Alpha Digital says podcast advertising needs to change.

How to write compelling show notes includes the suggestion to "use Google’s Keyword Planner or Ubersuggest to find keywords relating to your topic".

YEA Networks have signed As For Me And My House, one of the top Christian podcasts in the US. The agreement includes distribution, production, marketing and sales.

Apple's marketing guidelines still tell us to use "Subscribe", not "Follow".

In France, podcast host Ausha has conducted research on how podcasters promote their show. 47% use social media; 14% use newsletters. Instagram is the most popular social media platform to promote new shows.

Mckay Murphy has been appointed as Supporting Cast's first ever Director of Growth & Marketing. She previously managed growth at Stitcher Premium, Stitcher's in-app subscription service.

Writing for Podnews, Quill co-founder and CEO Fatima Zaidi outlines why podcast marketing is a must for businesses, not least because of its high audience engagement.

Hold Me Back is a new father-and-son podcast explaining the big differences between Gen Z and Gen Y. Aidan is a high schooler and Ash is a marketing executive and clinical psychologist who wrote a book on happiness.

After Cuban announced that his app will be "Podcasting 2.0", he's also agreed to fight Adam Curry live on ESPN next Thursday night for the branding rights; the fight starts at 7pm New York time.

What would you do with a $500 podcast marketing budget? - Headliner lets 5 industry experts weigh in.

What would you do with a $500 podcast marketing budget? 5 industry experts weigh in

Advertiser Perceptions has published the Podcast Advertising Marketing Report. Some of the findings are reported by iHeart's Inside Radio.

PodcastOne is to use Laylo, a messaging service, to notify podcast listeners when a new episode has been released. It'll also be used for events and merch.

Top Tips for Successful Podcast Marketing (Ruben Dua)

AdLarge has made some promotions to their senior management team. Donelle Brown has been promoted to Senior Vice President of Marketing Insights & Client Relations, and Ilwira Marciszek is now Senior Vice President, Head of Revenue Operations and Digital Sales.

A new book, Step-by-Step Podcasting For Business, has been released. Written by Katharine Kerr, it's aimed at businesses who want to get to grips with audio marketing.

How to design impressive cover art that stands out (Spoken Word Marketing)

Casey Reed has joined Blue Wire as Head of Marketing. She'd been at Hulu for almost five years.

A podcaster's guide to the Clubhouse app (Resonate)

The most used podcast platform in Spain is Spotify, with a 48.2% share, according to data from marketing companies SIEM and Prodigioso Volcán.

Anna Sian, Head of Marketing at Anchor, will be on the Podland podcast in early February.

Social Media Marketing Options For Podcasts (We Edit Podcasts)

Popular, multi-award winning show The Fantasy Footballers is moving to Audioboom, which is to provide exclusive ad sales and marketing support. The podcast was being hosted on Libsyn.

Can an indie podcast do big numbers? Yes. Darknet Diaries has published its total numbers from 2020 - all 15.2m downloads. In the post, Jack Rhysider highlights the marketing work he did on his podcast, the platforms that were most successful, and all kinds of other useful stats for how to promote your own show.

Maggie Taylor, formerly of Radiotopia and PRX, is to join Pushkin Industries as Marketing Director. She'd been consulting for the company for the past two years, and starts January 15.

'Friendly social marketing platform' ToneDen have added Podlinks, a simple landing page for your podcast, complete with analytics.

The Promise And Peril Of Podcast Cross-Promotion was written by Jenna Spinelle before Chartable's data came out; but gives some good ideas about who to approach.

Marketing Tactics We Can Learn From Sports Podcasts - Jack Rhysider suggests that Twitter might be the best method of promoting your podcast that you have.

“We see podcasts as a way to lean in – it’s driven by personalities, and personality driven media is the way to connect with consumers,” said Kevin Welsh, Senior Marketing Manager at Molson Coors in a recent webinar with AdResultsMedia, which you can watch now.

According to Quill's Ultimate Guide to Branded Podcasts, 2021 will be the biggest podcast year yet - (yay!) - as, with Covid-19 on the rise, advertisers move marketing spend towards podcasting to connect with their customers during lockdowns (oh).

Apple Podcasts has launched an embeddable podcast player, allowing anyone to embed the audio from any podcast on their own website. We've added it to our list of embeddable podcast players; you can add your podcast's player by visiting your podcast's page on Apple Podcasts on the web, or the Apple Podcasts Marketing Tools website.

Ilana Susnow has been announced as the new Head of Marketing & Audience Development for PodcastOne.

"I think we need to take a step back and really understand how many podcasts are actually accepting advertising. It isn't a large number; but it will probably start to climb with new technology being implemented and used effectively. From the PM Virtual sessions hosted by networks and ad agencies in the monetization track, it sounded like they realize how this medium works best, for their clients and the listeners. There can be a happy marriage between the technology and effective advertising/marketing. We may just see some rough patches as we move forward." - Brett Johnson, Circle270Media

Podcast Marketing Strategies That Work (Jack Rhysider)

Not growing as fast as you'd like? Before you blame your content or marketing, the problem may be a lack of desire, says Evo Terra.

Spreek je Nederlands? Luistervink is a podcast in Dutch ”about the possibilities for podcasts and audio on demand for marketing, content and communication”. It’s new from Playbird, a podcast production company from Belgium.

Why Podcasters Should Also Write Books (Jim Woods)

How to grow a podcast with email marketing - with Kelly Forst from AWeber.

AdsWizz has been named a finalist for three online marketing media and advertising awards.

After collaborating together, Quill, a "creation hub for podcasters", has acquired Origins Media Haus, a podcast and video marketing agency.

In the latest episode of Marketing to Mums, Katrina Carter interviews the new Head of Podcasts for Mamamia, Elissa Ratliff. "Elissa shares her insights and tips into the options brands have in podcasting to help them deliver uninterrupted, long-term relationships with mothers across the world."

In People talking to people about people, Pacific Content's Dan Misener highlights research about "showing humans in your podcast marketing". It works.

SiriusXM announces a new CEO and CFO. James E Meyer will retire at the end of this year to be replaced by Jennifer C Witz, who is currently the President of Sales, Marketing and Operations. Sean S Sullivan is appointed the new CFO; David J Frear is "pursuing other opportunities, effective immediately". The company owns Pandora, Simplecast and Stitcher.

You've not long to join The Podcast Academy before the price goes up. They've announced their virtual September Social, and a webinar on marketing your podcast.

A third of the adult population in Ireland have listened to podcasts recently: almost half doing so since the pandemic hit, according to new data.

Audioburst has released Creators Premium, describing it as "a comprehensive audio marketing management platform dedicated to helping podcasts and radio shows grow their audiences". It produces transcripts, social video clips, and audio search.

A good way to promote your podcast, says Blubrry, is an Elevator Speech Sandwich, one of their Guerilla Podcast Marketing ideas.

Quality beats quantity in podcast advertising, according to an article in Built In. Westwood One and Signal Hill Insights have released data showing podcast advertising drives brand equity.

Thank you to Resonate Recordings, who increased the level of their support last week. Trusted by names like Citibank and the Associated Press, they now offer hosting as well as production and marketing.

The best podcast marketing is baked in your show says Jeremy Enns.

The Director of Audience Development and Marketing at PRX, Charlotte Cooper, writes The Who, Why and How of Podcast Marketing.

So, you want to start a fiction podcast? Multitude has released a 50-page PDF, from auditions to production, editing to marketing, and what they learnt when they produced Next Stop.

A prime example of good podcast marketing for your show: find a good angle and stick with it. Fireflies: the original kids debate show sent us a press release, which we covered; Steve Scauzillo from the San Gabriel Valley Tribune got in touch with us, and covered the story in the newspaper.

My Top 6 Podcasting Lessons After Reaching 6 Million Downloads (Rachael Kable)

Free training webinars from the UK's Audiotrain have been posted on its website, including Essential Law for Podcasters; podcast marketing and all about clearances, copyright and contracts.

Technology Untangled is a new fortnightly show from Hewlett Packard Enterprise and produced by Lower Street, that tries to decipher technology's rapid evolutions to work out what'll shape our future. They plan no marketing speak or unnecessary jargon: which is good, because, as we regularly say, there's an incredible amount of untapped potential in static Cloud; and as far as we know there is no other industry equally P2P.

How to use Twitter's new voice tweet feature to reach your audience (Modus)

After WWDC, Apple executives have been making appearances on podcasts. Apple Marketing VP Bob Borchers and Product Manager Ronak Shah appeared on Upgrade; Apple SVP Craig Federighi talked on Waveform; John Gruber's The Talk Show snagged Federighi and VP Greg Joswiak. Apple Podcasts' boss Ben Cave? Not so much. We need more aloof British accents in podcasting, Ben.

Carl Robinson highlights the problem with audio content marketing: 'today’s audio creation tools are very slow and costly to use'. It promotes Rumble Studio, an automated system that interviews your guests "asynchronously".

Sean Howard has written part II of Podcast Marketing That Works, focusing on 'getting to know our audience', using surveys and social media.

Two Seasons In, Here’s What We’ve Learned About Podcast Marketing, shares Podnews supporter Message Heard.

Sean Howard writes about podcast marketing that works, highlighting that clarity is always a useful tool for marketing.

PMM will continue to represent the show for advertising.

Podcast host Castos have launched Castos Productions, a "fully integrated editing and production service within a hosting platform". Customers can upload raw, unedited files, and get fully-mixed podcasts with show notes and marketing assets like tweetable quotes and audiograms.

Subscription podcast company Luminary has raised a further $30m in a funding round, but the company is 'struggling' and only has 80,000 subscribers says Bloomberg. The story claims that Luminary, which has raised $160m so far, was losing $3.5m a month before the pandemic set in. "The company has cut spending on marketing, new shows and staff."

David Hooper's marketing book for podcasters, Big Podcast, is currently free on Amazon for Kindle. Grab your copy for free today or tomorrow.

Apple Podcasts has shared a marketing website that gives downloadable buttons and links, and even QR codes for your podcasts.

Dream Job Ready is new from Dane Sharp, a marketing, digital and communications expert. The podcast "seeks to help, excite, inspire and ready the next generation of young professionals to get their dream job".

Pacific Content's Steve Pratt highlights different ways their podcast production company is thinking. The pandemic has changed marketing, affected speed to market, and highlighted the benefit of topicality.

Used by many podcasters for revenue, Amazon is cutting affiliate commission by more than 50% for some categories.

This American President has joined the Evergreen Podcasts network, who'll be marketing and representing the show to advertisers. It tells stories of past key events in the American Presidency.

Clever marketing: Double Elvis, who produce Disgraceland and Citizen Critic among others, have made some podcast-themed Zoom backgrounds for those video calls from home.

By way of balance: count yourself lucky you're not trying to sell out-of-home advertising. OOH spend in China was down by 90% in January, but is now recovering. A drop of 20% or so in podcast consumption is perhaps almost nothing worth worrying about.

The host of Coffee with Craft writes a piece of things he'd do differently when launching his podcast.

Podcasts are a Vital Part of Experiential Marketing, says JAR Audio, adding that "a branded podcast can become a consumer’s favourite new podcast among thousands of competitors" - something you probably can't say about poster ad campaigns or street teams.

Inside NWI is a new business podcast from UK-based business development and marketing agency NWI, exploring how a business development agency works. (Soundcloud)

Exclusive: Podio, the "Middle East's Leading Podcasting Platform", has released a report into the podcast industry in Lebanon and Levant. The report says that fewer than 100 podcasts are being produced in the region; and 48% of listeners want to listen to local content, but don't do so. Fewer than 6% of independent podcasters in the area have generated revenue from their podcast: but there is sudden hype for podcasting there, and marketing spend is expected to rise significantly. You can download the report here.

Podcast advertising works better - with listeners 34% more likely to buy, according to a new white paper from data marketing company Claritas. That increase in 'conversion lift' is just 2.6% for other advertising like print and live TV. The paper also says that coupon codes and "vanity URLs" miss the majority of actual conversions.

Casted, a marketing platform for branded podcasts, has launched, with an announcement that the company has secured $2.35m in funding.

Exclusive: How should you advertise your podcast? In part 1 of an exclusive series for Podnews, Sean Howard of Fable and Folly Productions, the creators of Alba Salix, Royal Physician and the improvised sci-fi dark comedy, Civilized, gives us the big list of ways to advertise your podcast - 24 ways! - and what to consider when planning your marketing.

Front Office Sports has an article focusing on Tom Ricks, ESPN's VP of audio digital strategy and marketing: and discusses the strategy and process within ESPN for launching a new podcast.

7 lessons in getting people to listen to your podcast, from Alyssa Satara, highlights a number of useful tips including "nobody wants to hear your banter".

Chicago-based podcast producer Dante32 has launched a podcast audit service. The team will review your podcast, giving tactical advice on marketing, content, analytics, hosting and distribution. They tell us that mentioning "Podnews" gets a special, year-end price of $500 per podcast.

If you're not using email to help market your podcast, you might be missing out. Here's why email is a podcaster's best friend.

In a memo obtained by Podnews, the Sony Music podcasting team has been announced. Emily Rasekh (Entercom, CBS Radio) is Senior Vice President of Business Development and Operations, Podcasting; reporting to her are Brittany Hall (Pandora, Megaphone), Vice President of Sales, Podcasting; Ryan Zack (Megaphone, Acast), Vice President of Revenue Operations, Podcasting; and Christy Mirabal (Stitcher, Panoply), Vice President of Marketing, Podcasting. Emily reports up to Dennis Kooker, President, Global Digital Business & U.S. Sales and Tom Mackay, President, Sony Music Film and TV A&R, who add: "Together this leadership team strongly positions us to super-serve the podcast community, help them reach larger audiences on more platforms and further grow our podcasting business opportunities around the world. With a rapidly expanding number of creative partnerships and with the strength of our best-in-class capabilities, we are confident they will keep enhancing Sony Music’s compelling value proposition in the podcasting industry. "

Maximum Media, the owner of Irish publisher Joe·ie, has been accused of using "clickfarms" to grow the figures for its weekly business podcast The Capital B, which was hosted on SoundCloud. An anonymous video claimed the figures "jumped" by many thousands of plays overnight, and showed evidence that many of its SoundCloud users were fake. Ireland's largest media agency has suspended its contracts with the company; its founder, Niall McGarry, has now left the Irish business to focus on the company's business in the UK. Ad agencies are calling for more granular data to help spot click-fraud.

Podcast conferences are a great place to market yourself. Podcast Movement has a piece from Ma'ayan Plaut explaining exactly how to go about doing that. (Tip: branded clothing works.)

Chartable has quietly added a new feature for users of their SmartLinks which help you monitor your podcast marketing: now, there's a way for you to automatically pull in the latest episode if you've just published it.

The latest episode of Be The Drop was recorded live in Adelaide SA, Australia, and is an interview with James Cridland, Podnews's Editor. (Narrative Marketing / Libsyn)

Slow Burn is back for a new season, tackling the murders of Tupac and the Notorious B.I.G; it's been marketing its podcast by handing out CDs in New York. (Megaphone)

The Communicate Influence Podcast is a new podcast interviewing people in communications, PR, marketing, and leadership. The latest episode talks about how to engage on social media. (Pippa)

PRX look after 127 podcast shows. Donna Hardwick, PRX's Chief Marketing Officer, explains how the marketing department, a team of nine, all work together. (We forgot the link yesterday: thanks to the two competitor networks who mailed us)

PRX look after 127 podcast shows. Donna Hardwick, PRX's Chief Marketing Officer, explains how the marketing department, a team of nine, all work together.

In South Australia? Podnews's Editor, James Cridland, is speaking in Adelaide on Wednesday evening. Come and see podcasting trends around the world.

Podcasts Media Marketing, which sells advertising in podcasts like This American Life and The Joe Rogan Experience, has signed with Nielsen for its Podcast Listener Buying Power Service.

Buzzsprout has launched an Affiliate Marketplace, to "make it easier for podcasters to start monetizing their podcasts in a meaningful way by using affiliate marketing".

At the recent Madrid Podcast Day, Spanish podcast app iVoox was poised to launch a second round of iVoox Originals: unlike other podcast platforms, iVoox works with existing popular Spanish podcasts to move them exclusively inside the iVoox app. Speaking to Podnews, the company says that increased visibility inside the app and marketing for each podcast quickly replaces any loss of audience from removing them from other platforms, and podcasters also get a guaranteed minimum fee based on active subscribers.

Spotify are advertising podcasting heavily on social media. We saw this in Australia on Facebook, with some Australian as well as international podcasts being highlighted. Jason Hirschhorn saw some significant marketing on Twitter: "the best new shows aren't on TV".

Adelaide is the home of many excellent podcast things, and our editor is speaking there on Wednesday October 23, hosted by Amelia Veale from Be The Drop. You should come!

A great session about how to market your podcasts is one thing - but even better when the speaker at that session used to work for Apple Podcasts. Christina Moore is speaking at a London Podcast Festival event. (Use the code LPF20OFF for 20% off).

The county commissioners in Shelby County TN, USA, are spending $110,000 on production and marketing of two podcasts, claims a news story. The podcasts are an attempt to reach tax payers.

Thank you to Dante32, who offer podcast creation and marketing for businesses and brands, for becoming our newest silver supporter. You can be like them.

Captivate podcast hosting, analytics & marketing from Rebel Base Media have announced their Advisory Board, including Laura Roeder, the Founder of MeetEdgar and well-known podcast "pontificator" Evo Terra, CEO of SimplerMedia. Our Founder and Editor, James Cridland, is also an advisor. Disclosures

50 podcasters share the tactics they used to grow their shows in a well-researched advice piece from Buzzsprout.

Spreaker have launched Spreaker Prime, a service that offers free hosting, a 60% cut of advertising sold, and access to Spreaker's podcast marketing team. They describe it as a "white-glove" service. (They're also supporting our "Podcasts" section).

Marketing podcast Future Proof interviews Danielle Lee, Spotify's Partner Solutions Global VP, on the company's aspirations - and why marketers should be "leaning in" to audio. (Saïd Business School / Oxford University / Kantar / Libsyn)

Unlocking your nonprofit potential is a new podcast, focusing on helping organizations grow with the help of social media and online marketing. It aims to help build confidence and giving tangible, do-able tips and tricks to help listeners grow their nonprofit’s reach.

Advice: Email marketing basics, Should you join a podcast network?, How to persevere when podcasting gets tough

Growth in podcasting advertising is really strong, says Starcom’s president of investment Kristina Lutz, in an interview.

Social Minds is "the UK’s first ever dedicated social media marketing podcast". It's up to episode 40, and has episodes on artificial intelligence, ad data and Instagram. (Social Chain / Libsyn)

Podchaser has hired Dave Keine as its new Head of Marketing.

The 'iTunes Performance Marketing Campaign', an affiliate system used by many podcasters to measure promotion of their Apple Podcasts shows, is changing name to the Apple Services Performance Marketing Campaign.

Prettier: Audiogram has launched a set of templates to make the posts fit podcasters' branding better.

Chartable announce a new product called SmartLinks - a way to measure marketing and to link automatically to the right podcast app depending on device. It's free for all. They've also raised $1.5m in funding from a set of investors. Initialized, one of those investors, explain why they invested in Chartable, and founder Dave Zohrob explains why they raised the money.

We got sent an email about Electronic Propaganda Society - a podcast "looking into the failure of marketing and what brands must do about it" - telling us that this podcast "like Freakonomics and Serial had a marketing love child". The mind boggles.

Is podcast advertising effective? On the other side: how should you use Facebook advertising for your podcast?

Spotify's Global Head of Advertising, Brian Benedik, talks about Spotify's monetisation plans in an interview in the Australian Marketing magazine.

Podcoin, an app that pays people to listen to podcasts, now apparently has 10,000 daily users. "Podcast owners can claim their podcast for free by filling out a simple form to prove ownership."

Edison Research revealed their Podcast Consumer 2019 study yesterday in a webinar. They have posted the full slide deck and video on their website. On the Twitter hashtag, Midroll highlight that 70% of podcast consumers are doing "nothing else" when listening to podcasts; Mark Asquith highlights that 75% of non-listeners believe that podcasts are "just not for them", and sees this as a marketing opportunity; and Evo Terra highlights that podcast listeners overwhelmingly use their phones for just that.

A text-book example of marketing a podcast is James Corden's comments about chubby actors being typecast as funny friends, rather than love interests. Made on the David Tennant podcast (Somethin'Else), the comments were widely reported in the UK, including ITV, The Guardian, The BBC, The Independent, Metro, and news outlets near you.

Wondering how to measure podcast advertising? Here are four methods from Portent.

17 Questions is a new weekly podcast that asks celebrities, authors and YouTubers 17 of the most weird and wonderful questions. It's from a London-based youth-focused content marketing agency called The Big Shot. (The Big Shot / Acast)

Pandora's executive creative director Lauren Nagel says that every brand needs to consider sound, in a speech at SXSW.

RadioPublic have highlighted their recent new features in a blog post, including PodSites, a website generator for podcasters; a marketing attribution service called Sonar, and a new thing: HearMarks, a way of keeping (and sharing) parts of a podcast you're listening to.

Apple's Affiliate Platform, which allows podcasters to measure their podcast marketing, has been updated today to offer better reporting and analytics.

Bruce Wawrzyniak of Now Hear This Entertainment has posted a blog post covering what he's learnt in five years of podcasting. More than just good marketing, he says.

Pandora's plans for podcasting are explained in this conference session video from AdWeek's BrandWeek with Alex White, who's VP of Content and Programming for Pandora. He says Pandora earns three times more ad revenue than the entire podcasting industry.

This edition of Shareable Podcast features Edison Research's Tom Webster, known by many as the host of Infinite Dial and a great public speaker. He's interviewed in a show entitled 'Inside the World of Data-Driven Marketing'.

Westwood One have appointed Cory Smith in the newly created role of VP, Digital Sales Marketing & Operations. He'll be responsible for digital sales planning, ad sales marketing, audience development, and ad operations, focusing on podcasting.

Pacific Content, the company behind the new Facebook Podcast Three and a Half Degrees: The Power of Connection, have written up nine marketing lessons for your podcast, working with Facebook's team. The post includes some savvy use of offline media (coffee cup sleeves, aimed at commuters) and some extra-clever use of Facebook itself.

Job: Global is looking for a Podcast Project Manager in London, UK. "A project manager to oversee launches and ongoing marketing for our original and third-party partner podcasts."

How to be the world's greatest podcast sponsor, from one of the hosts of The Marketing Podcast.

Jaclyn Schiff from Pod Reacher listened to over 800 episodes of Marketing School to produce How Neil Patel and Eric Siu Grew Their Podcast to 750,000 Downloads Per Month in Two Years

Buzzsprout writes how to promote your podcast on social media, telling us:

Does podcasting your novels mean more people buy your books? James R. Tramontana is doing just that, in Ace Tucker Space Trucker. He's the guest on the Science Fiction and Fantasy Marketing Podcast.

The app is getting some outdoor marketing

Direct-to-consumer brands love advertising in podcasts, but aren't sure whether these ads work, says a story in Digiday. It includes an interview with Podnews supporters Oxford Road.

Tutuwa Ahwoi, ad operations manager at National Public Media, writes a piece about addressing podcasting's big challenges in measurement and marketing. (National Public Media represent NPR and PBS for sponsorship sales). Meanwhile, Jessica Kupferman at PodcastWebsites writes What Do Podcast Advertisers Really Want? Honest Answers From Podcast Media Buyers

In Los Angeles, NewFronts West contained announcements from the Los Angeles Times and Gallery Media Group about new podcasts.

4 ways a podcast can make some noise (this one's about marketing) (technically Baltimore)

PodcastWebsites have a new Head of Marketing: Jessica Kupferman.

Donna Hardwick has been announced as Chief Marketing Officer for PRX.

Jack Rhysider posts about the three biggest challenges for podcasters (making, marketing and sustaining). He also links to a set of podcasts about podcasting, including Podnews.

5 Innovative Podcast Recording Software Solutions To Try Before You Buy - some very nice new tools.

Apple have published "Podcast Marketing Best Practices" - how to help get the word out: a glossy website with hints and tips.

Podcasting websites should focus on email list building, not iTunes subscribers, says Juergen Berkessel.

Growth Marketing Manager (Stitcher, New York NY, USA)

Dr Death features an investigation into a doctor who has injured multiple patients on the operating table. Wondery will support the series with "our most ambitious marketing campaign to date, including listening premieres, audio ads, social media and even outdoor in Dallas and NY". (Wondery / ART19)

WNYC, and owner New York Public Radio, has a new Chief Marketing Officer: Lisa Baird joins from the US Olympic Committee.

Facebook have released four podcasts focusing on effective marketing. Hosted by Australian radio presenter Jules Lund, Face 2 Face talks to top marketers about their campaigns. It's hosted and produced by Whooshkaa.

Are you using the right Apple Podcasts button? It should have a black background these days, not white. Get your updated version on Apple's website, or search for your podcast on Podnews and use our updated link badge generator (here's ours) to get both Apple and Google's badges for your website.

Spotify have made it possible to share podcasts from Spotify directly to Instagram stories, "deep links and all", according to @jacobschulman who works in Product Marketing. (Thanks, James from My Spotify Ideas)

Lego, Danish manufacturers of sharp plastic bricks that really hurt when you stand on them, is using audio content on Amazon Alexa skills to market itself.

How NPR's Podcasts Win Engagement for Brands is an video interview with Bryan Moffett, COO of National Public Media, taped at Podcast Movement. "Find the audience first, then you look for a podcast that speaks to that audience, and then you figure out how to tailor your message to speak authentically to that audience in the context of that show."

Rob Walch canters through marketing advice and podcast stats: Google Podcasts is already a top ten podcast app, he says (yay) with 0.5% of all podcast downloads (oh).

DiscoverPods published a survey last year about the state of the industry. Headlines included: 71% of respondents consider podcast discovery as a major issue facing podcasts today; 66% of respondents rank marketing and building an audience among their top challenges. Podcasters and podcast fans can help this year's survey by filling in the Podcast Trends Report survey.

"Podcasts more popular than blogs" is a claim from an online marketing website, based on Google Trends data.

The New York Times has launched its first-ever marketing campaign for The Daily. The ads appear in Chicago, Los Angeles and Portland, and feature a prominent Apple Podcasts badge.

In The Word From Mouth, Rick Savoia of The Tech Jobcast (hints, tips and the latest tech job listings), Steve Adams of Mighty Blue on The Appalachian Trail (a journey on the way to thru-hiking the Appalachian Trail), and Philip Taylor of Money & Media Podcast (content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media).

Listicles! We've got 'em: Six horror audio drama podcasts beyond 'The Black Tapes' (DiscoverPods); 5 Reasons Podcasting Should Be a Part of Your Marketing Playbook (CMS Wire)

Yesterday, we reported that Anna Faris is Unqualified is being turned into a radio show on iHeart stations. We should have made it clear that, of course, the podcast continues to be produced in all the usual places; PMM continue to represent the podcast for sponsorship.

PRX is looking for a chief marketing officer. You'd be based in Cambridge MA, USA.

RadioPublic is running an equity crowdfunding campaign. The pitch contains some good data about RadioPublic use. In an email to Podnews, CEO Jake Shapiro says this is "something I've been looking for a long while and super excited about. Ever since our first Kickstarter in 2014 for Radiotopia I've wanted to find new ways to channel that democratized marketing/engagement/community energy into each level up in our enterprise."

Business podcast Rocketship·FM is also returning for a new season, on July 9. This season focuses on three entrepreneurs: Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses; Martin "Gonto" Gontovnikas, the VP of Marketing and Growth at Auth0, a 50 person company who is a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C.

Branded podcasts are increasingly popular in Germany - this article in a German website gives a good overview of the market.

Spain: "We see an explosion in branded podcasts" - the view of a panel on Wednesday of The Branded Content Marketing Association (BCMA Spain).

Chris Ashmore suggests that podcasts can be repurposed into other pieces of content to help your marketing - and to treat them as a baked pie.

Digiday writes about the Walmart podcast Outside the box, which in season two is trying to convince us that 'time > money'. It's produced by Omelet and hosted by Panoply's Megaphone.

Basecamp post three tips for launching and running a successful podcast.

Masters Series is a podcast consisting of "great takeaways for nearly every business with advice from industry experts on SEO, content marketing, social media, developments in AI and scaling up". Produced with WeTeachMe, by Written and Recorded in Melbourne VIC, Australia.

Business & Marketing: The Small Business, Big Marketing Show

Ken Lagana has been brought on by podcast network Panoply as Vice President of Sales. Ken’s focus will be leading the team in growing the companies' ad insertion technology. Prior to joining Panoply, Ken was Senior Vice President Global Sales and Marketing for CBS Digital Media.

Listicle corner: The best marrketing podcasts; Podcasts for web designers and developers

Why Isn’t Anyone Marketing Podcasts Correctly? asks Kevin Goldberg. "We’re all guilty of talking with other podcast fans about the latest and greatest podcasts, but what if instead we talked to non-podcast fans?"

Pacific Content's Dan Misener has written a piece about "a little-known tool from Apple" to help you with your podcast marketing. It's an ingenious use of a service Apple makes available for affiliate sites.

Customer Think posts the pros and cons of including podcasts in your content marketing strategy. Cons are 'strict schedule requirements', 'you need to buy a microphone', and 'one of your employees might inadvertently blurt out a confidential secret'. (If only podcasts were recorded, so you could edit that out.)

Martech describes how hardware is driving [podcast] listening to new heights. "Smart home devises such as Amazon’s Alexa and Apple’s recently released HomePod, are creating a new genre of podcasts which are listened to in a group setting," claims the article.

An interesting opinion piece in AdWeek: Advertisers Were Slow to Embrace the Web, and They’re Doing It Again With Podcasts - it's written by Ross Adams from Acast, but even given his obvious bias, it's a good piece, arguing "now is the optimal time to invest in podcast advertising".

McDonald's has a new podcast, The Sauce. Chris Ashmore from Be Media tells the story behind it, and points out how clever the podcast is as part of McDonald's marketing mix.

Twitter has written-off most of its US$70m investment in SoundCloud, according to Variety. Their annual report notes that there's no chance in "a reasonable period" to get that money back. (On Feb 12, an Apple Podcasts marketing executive also warned podcasters off from using SoundCloud.)

The IAB in Australia publishes their Digital Audio Advertising State of the Nation research, interviewing both agencies and marketers. From it, AdNews reports that podcasting adspend has tripled, that 14% of media agencies bought podcast ads in 2017, a figure increased from 5% in 2016. A total of 70% of Australian marketing agencies plan to use branded podcasts. Mumbrella have a different take, saying the research shows agencies remain unsure about podcasting and voice marketing.

Digiday posts a piece about the difficulties of sharing audio on social media, and more successful ways that podcasters are marketing their shows.

Steve Wilson, who looks after marketing at Apple Podcasts, notes "friends don't let friends host their podcasts on SoundCloud" in a tweet, and recommends SimpleCast instead. He wants podcasters to use a podcast host that's designed to be a podcast host.

A reminder from Apple, emailed to all podcasters earlier in the week: it's called Apple Podcasts, not iTunes.

Digital media company Vox Media has a new marketing lead for podcasts: Zach Kahn, who's worked with the company since May 2016.

Midroll published "our take on where marketing and content are headed this year." CEO Erik Diehn: “I feel like we have reached a critical mass of cultural penetration in the U.S. and podcasting has become a mainstream media form.”

Should you start a podcast? A case study of getting from 0 to 100,000 downloads from Richard Matharoo's Network Marketing Truth

"Is it time to add podcasting to your marketing mix?" asks a Canadian content marketer, writing in diginomica.

A piece on Wondery's American History Tellers podcast. “It’s just a return to an art form that’s been with us for a long time. It’s kind of the old-school radio programs - it’s the best way to be together with someone while being alone.”

An interview with the new chief marketing officer of Gimlet Media, Jenny Wall. She highlights as her strategy an association between show and brand. "When someone says it’s a Gimlet show, you know it’s going to be good," she says.

Podcast producer Gimlet has a new Chief Marketing Officer: Jenny Wall, described by Variety as an "entertainment-marketing veteran". She's come from Hulu, Netflix, and HBO. (Her first job should be ensuring there's a Gimlet logo at the bottom of this update.)

A long article about "the audio brand experience", with ten predictions and trends in the audio space. Lots to read here, including 3D audio, marketing using playlists, and electric vehicle fake engine sounds.

A good long read about branded podcasts from Brand Tales, a content marketing website. "I think [a podcast] has got to be done for the right reasons. The problem I have with it, like anything to do with content, is there’s no shortage out there. So if you’re going to do anything, you’re going to have to really define what you’re doing."

Brittany Hoffman shares What I’ve Learned From Starting a Podcast, including consistency, distribution, and how to be a good interviewer.

Stories about monetising podcasts are some of the most popular in podnews, so here's a piece entitled "Blogging about TV show 'Lost' launched this profitable full-time podcasting business". It describes Cliff Ravenscraft, who runs a "thriving, six-figure business" and describes the ways he monetises the podcasts he makes.

Martech writes about the state of podcasting in marketing, focusing on some new business models for podcasting. One interviewee produces "interview-style podcasts feature strategically chosen micro-niche guests whose own audiences were likely to drive traffic back to his client."

Chris Ashmore from BE Productions shares best podcasting practice on a Perth WA, Australia-based marketing agency website.

Yesterday, we covered Instagram for podcasters. Today? Pinterest for Podcasters. "If you are a podcaster and you have not already implemented Pinterest into your marketing, I would highly recommend that you do so."

This piece in the Santa Monica Daily Press explores the value of niche podcasting

ABC Radio - the US one - produces a six episode crime podcast designed to be marketing for a TV show at the end of November.

The Daily Telegraph (London) has a piece for small businesses on how small firms can start their own podcast series. "Our podcast episodes are no longer

A piece about David Raphael from Public Media Marketing, who "sells the ads on all your favorite podcasts". A good overview of the changes that have taken place since Serial.

More on Spotify's "61% of UK adults listen to podcasts regularly" claim, which we reported yesterday. "UK adults", as reported in this story? No: 15-44s, apparently - an online sample of 1,400 adults in that age group. We still don't know what "regularly"? means. This press release hasn't been published on Spotify's brand website, so we're still a bit in the dark.

Spotify release some research apparently showing that 61% of UK adults listen to podcasts regularly, with 21% listening once a week. The data's not linked to from here, so there's no definition of 'regular'. UK audio measurement company RAJAR reported in June/July a figure of 10% weekly.

Vogue and Google partner to produce content for the Google Home smart speaker and Google Assistant - bits of audio from their magazine interviews. "OK, Google, talk to Vogue" is how to get it to work. The "talk to" construct for third-party content like this only works in the US.

MarketingTech asks Are podcasts changing advertising?. Incorporates an interview with Ruth Fitzsimons from AudioBoom.

Nine ways that podcasters are marketing their podcasts. Includes ads on the BART. Some nice pieces.

Elite Business Magazine thinks that the ideal place for advertising your startup is... a podcast. "“Your first question always has to be: ‘am I delivering a service or product that in any way appeals to fans of that podcast?’” says [Chris] Glasson [the host of podcast Hardcore Listening]".

Interview with Tom Webster from Edison Research on the Duct Tape Podcast about podcasting's future. Here's a transcript.

"I joined the online marketing guys podcast!" - notable probably because it highlights the benefits of giving your guests all the information they need to link to your podcast: a player, the artwork, the show notes, and more.

How to generate leads from your podcast - general advice covering much about podcast production, and some nice stats.

New hires for Midroll: an exec producer, a head of marketing, and a VP of finance and strategy.

Podcast is dead, long live podcast - you need to care about metrics, editing, native, adverts, apps and marketing

DMN "will only help the growing podcast market"

Advertising agencies are making podcasts (which is good news for the potential of the medium to attract revenue). Here are four US agency podcasts highlighted by Digiday.