Google Podcasts creator program bootcamp starts; and monetisation tips

• The Bootcamp for the Google Podcasts creator program has kicked off. The participants are, for twenty weeks, working on answering a fundamental question: “What unique need can we identify, and how can we use our podcast to meet that need in a meaningful way?”

• “I made US$23,000 from my podcast in 2018”, says a podcast producer, who gives plenty of tips learnt along the way.

  
  Aug 10 2023: This broken link now points to the Internet Archive.

• The “exclusivity trial” for Fortunately within the BBC Sounds app appears to have ended.

• Our podcast pages have had a tweak: we now list Podchaser Creators like Answer Me This's Helen (Zaltzman) and Olly (Mann). We also show sparklines for the podcast chart information we list from Chartable, so you’ve a sense of whether a podcast is growing or falling. (Got data about podcasts? We’d love to integrate it).

• This edition of Shareable Podcast features Edison Research’s Tom Webster, known by many as the host of Infinite Dial and a great public speaker. He’s interviewed in a show entitled 'Inside the World of Data-Driven Marketing’.

  
  This link is no longer available, as at Aug 10 2023
  • You can sign up for the Infinite Dial 2019 webcast reveal for free - it’s on March 6th.
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• Is discoverability an issue in podcasting? Yes, writes Dan LeFebvre.

SpotiGimAnch

• Steven Goldstein: “this is the first full vertical integration in podcasting”

This link is no longer available, as at Aug 10 2023
• MG Siegler, who is General Partner at Google Ventures, the investment arm of Google (and properly known as GV these days), writes about the Anchor deal. GV invested in Anchor; Siegler also personally invested in Gimlet.

A programming note

Last week was quite mentally exhausting, what with the GimAnchify news, and a set of big news stories breaking in my other business world; although at least I wasn’t on holiday. My email inbox is a swamp of unread urgent email as a result; I hope to tackle it tomorrow.