Your daily briefing for podcasting and on-demand
July 13, 2017
Data: Bridge Ratings release "Radio's New Media Gauntlet". Includes tracking of podcasting use (who listen to at least one a month). Interesting to compare "favoriteness" and actual consumption. They're predicting in 2019 podcasting will have a cume of 42%, whereas radio will have fallen to 60%.
The IAB Tech Lab have released their revised podcast measurement guidelines and invite comment. There doesn't appear to be any connection to the analytics promised by Apple, other than one mention.
The Motley Fool team talk about their favorite business podcasts. (Nice use of video and a transcript here).
Occasionally, I'll quietly mention in an embarrassed British way that keeping podnews updated costs me time and money. Today's one of those days. If you'd like to help support this newsletter, please consider donating $1 a week through my Patreon page, which also mentions my weekly radio newsletter. Cheers.
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