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A nice floor, rather than a price floor
Michal Pechardo

Spotify changes Megaphone monetisation “price floor”

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  • Spotify’s Megaphone podcast host, which is no longer IAB certified, has sent an email to publishers with the news that they will no longer be able to set minimum prices, or “price floors”, for ads sold by the Spotify Audience Network (SPAN). “The current ad ecosystem on Megaphone operates as a waterfall, with each ad request hitting direct-sold, then SPAN, then VAST/programmatic,” explains podcast ad-tech newsletter The Download: its publisher Bryan Barletta says the move may let SPAN take more inventory, and prevents a publisher from maximising their revenue.

  • In the UK, the Advertising Standards Authority has released new guidance on making ads clear in podcasts. Use the phrase “This is sponsored by…” or “This is a paid-for advertisement for…”, the self-regulator says. It’s similar to FTC guidelines in the US.

  • Ad management company Flightpath has partnered with Barometer, a brand suitability service.

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Companies mentioned above:
Airwave logoAirwaveApple logoAppleApple Podcasts logoApple PodcastsAusha logoAushaBlubrry logoBlubrryFlightpath logoFlightpathIAB logoIABMegaphone logoMegaphonePocket Casts logoPocket CastsPushkin Industries logoPushkin IndustriesSpotify logoSpotifyYouTube logoYouTube

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#1 in Apple Podcasts
US flag Acquired (Ben Gilbert and David Rosenthal)
DE flag Milli Vanilli: Ein Pop-Skandal (Wondery)

#1 in Spotify
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Over the last week, 204,844 podcasts published at least one new episode (down 0.7%). source

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