UK - 92 percent of podcasts are listened-to alone
July 29, 2019 · 3 minutes to read
RAJAR, the UK audio measurement company, has published the latest edition of their MIDAS study for summer 2019, which claims 16% of UK adults listen to podcasts weekly. That figure increases to 26% of 15-24 year-olds. The data also says that 92% of all listening to podcasts is done alone: that figure compares with just 54% of live radio. The numbers aren’t directly comparable with the Edison Research data seen in other countries.
It’s now day six without any categories in Apple Podcasts apps while the company reworks them. Omny Studio and Zencast has both announced that they are supporting the new Apple Podcasts categories. Pocket Casts say it intends to support them and suggest publishers adopt them. “Apple’s leadership in the space is still meaningful and the [new] categories do feel like a good step,” the CEO Owen Grover told us.
Podcast app Overcast was updated last week. You can now share up to 90 seconds of a podcast on social media, and it features a better recommendation engine (which no longer uses Twitter).
- Tip: if your listeners 'star’ your podcast in Overcast, it will appear higher in the recommendation results (if you serve dynamic content, here’s the Overcast user-agent to tell your Overcast listeners); and if you take a break of a few months, your podcast will disappear altogether from recommendations until you return.
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PodAds — The SaaS for Podcast Advertising — Podbean makes dynamic ad insertion and an advanced advertising management system available to podcasts without cutting ads revenue.
70 Million is back for Season 2 — 70 million adults in the United States have a criminal record. How did we get here and what do we do now? The open-source podcast goes deeper this season into how people, neighborhoods, counties, and cities are breaking cycles of incarceration by trying bold solutions--starting with the local jail. Find episodes, toolkits, and other resources at 70MillionPod.com, and hear us on Apple Podcasts, RadioPublic or wherever you listen. (70 Million is produced by Lantigua Williams & Co. and funded by the Safety and Justice Challenge at the MacArthur Foundation.)
Amazon Prime has cancelled Lore after two seasons.
CNBC Africa focused on the growth of podcasts in the continent, with an interview with Breaking Silences co-host Dominique Alonga.
PodTales, a “festival of audio drama and fiction podcasting”, returns to Cambridge MA, USA on October 20th. It’ll be a free event, and promises to bring together fiction podcasters for panel discussions, workshops, and guest spotlights.
Podnews podcast pages now include ratings from Podchaser, as well as styling work. Here’s Hello from the Magic Tavern for you to enjoy.
Fan of NPR One? Of course you are. Good news: Podnews is now there too. Download the app, search for us, and get a daily update.
Thank you to the Global Story Network - the world’s new home for great storytelling - for becoming our most recent corporate supporter. Human connection starts with a story, they say. Be like them.
Arguably this is another example of podcasts in 2019 being like the internet 20 years ago. Not because it’s in a bubble, but because it hasn’t figured out ways to make money that are also valuable to audiences.
Justin Lake says that the golden age of podcasts is coming to an end.
When big money is at stake, history has taught us that what is best for the consumer almost always takes a backseat to what’s best for the media company.
Podcasts - with Spreaker Prime
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