The #2 radio advertiser is also the #2 podcast advertiser

The #2 radio advertiser is also the #2 podcast advertiser

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  • The #2 radio advertiser in 2017 is now also the #2 podcast advertiser, according to data from Magellan’s podcast ad report for January. Magellan details all 110 ads the company found in the US top 2,000 Apple Podcasts trending chart. The top three: #3 Indeed, #2 Geico, and #1 ZipRecruiter. While this does show that US radio’s $15.9bn annual revenue is beginning to come to podcasting (which stands at a more meagre $314m), none of radio’s other big advertisers are yet visible in the podcast top 15.

    Aug 10 2023: This broken link now points to the Internet Archive.
  • Apple Podcasts, the default app on iPhone, gets a “mark as played” feature on the latest version of iOS 12.2.

  • Bruce Wawrzyniak of Now Hear This Entertainment has posted a blog post covering what he’s learnt in five years of podcasting. More than just good marketing, he says.


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