The #2 radio advertiser is also the #2 podcast advertiser
February 19, 2019 · 1.5 minutes to read
The #2 radio advertiser in 2017 is now also the #2 podcast advertiser, according to data from Magellan’s podcast ad report for January. Magellan details all 110 ads the company found in the US top 2,000 Apple Podcasts trending chart. The top three: #3 Indeed, #2 Geico, and #1 ZipRecruiter. While this does show that US radio’s $15.9bn annual revenue is beginning to come to podcasting (which stands at a more meagre $314m), none of radio’s other big advertisers are yet visible in the podcast top 15.
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