True crime is the top-ranked podcast category
In the US, the most top-ranked podcasts are about true crime, according to data from Pew Research published yesterday. It also reports 31% of top-ranking shows are independently produced; and that 51% also release video content. Almost a third have paid subscriptions; only 8% of top-ranking podcasts are exclusive to one platform. The full report is a free download.
Gen Z podcast listeners discover shows through social media, according to a new study from Edison Research and SXM Media. The study also discovers that those who started listening as kids are consuming 10.6 hours of podcasts a week.SXM Media Edison Research
Indie UK production studio Mags Creative has signed with CAA. CAA will work with Mags Creative to identify adaptations across film, TV, publishing and live entertainment based on the studio’s podcast IP.
Triton Digital released the May Podcast Ranker for the US. Wondery has grown to be the #2 sales network. The data doesn’t measure iHeart nor Spotify, however, and lists participating publishers only.Spotify Wondery Triton Digital
Libsyn’s AdvertiseCast has signed an exclusive ad partnership with The Roseanne Barr Podcast. The show launched yesterday.AdvertiseCast
SCPR, the owner of LAist Studios, is to make 21 people, 10% of the staff, redundant in a cost-cutting strategy. The station blamed softness in the advertising business, and “a pullback of promotional efforts by Hollywood studios amid the writers’ strike”.
Businesswise has raised $150,000 to further build their podcast ad marketplace focused on B2B marketing. The company also owns ad agency Podmuse … meanwhile, Auddia Inc, which owns radio and podcast app Faidr, has closed a stock offering raising $3.1mn.
Remote recording tool Riverside now allows you to add an intro and outro, inside the editor.Riverside
- Magellan AI
The London Podcast Festival returns from Sep 7-17. The eleven-day Festival will bring together some of the biggest names in podcasting alongside new talent, with live shows, workshops, meet and greets, and panels.
Moves and hires
- Bari Finkel and Je-Anne Berry have been promoted to Co-Heads of Pineapple Street Studios. Pineapple Street Co-Founder Max Linsky has been named Senior Podcast Strategist for Audacy’s podcast division.
Podcast data for Jun 16
#1 in Apple Podcasts
Rachel Maddow Presents: Déjà News (Rachel Maddow, MSNBC)
The Garden of Eden (Podshape)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Louis Theroux Podcast (Spotify Studios)
Over the last week, 211,389 podcasts published at least one new episode (down 100.9%). source
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