Westwood One appoints digital audio expert Cory Smith as VP, Digital Sales Marketing and Operations
PRESS RELEASE — January 24, 2019 · 1.2 minutes to read
New York NY, USA—Westwood One, the largest radio network in the U.S., announces the strategic hire of Cory Smith in the newly created role of VP, Digital Sales Marketing & Operations, effective today.
In this position, Smith is responsible for digital sales planning, ad sales marketing, audience development, and ad operations, focusing on the rapidly-growing podcast space. He is based in New York City, reporting directly to Suzanne Grimes, President of Westwood One.
Cory joins Westwood One from ESPN, where he worked for 16 years, most recently serving as Director, Sports Marketing. In this position, he developed cross-platform sales strategy for national, regional and local sales teams to drive revenue and audience growth. Cory also developed sponsorable podcasts and live podcast events across the U.S. Cory’s cross-platform media career experience also includes revenue operations, partnership development, and radio network sales.
“Westwood One is dominating the podcast landscape with top shows, massive promotional power, and national and local sales teams, making it the fastest growing podcast network today,” said Suzanne Grimes. “Cory joins the team at a perfect time as our podcast business is exploding. He brings extensive digital audio experience, marketing expertise, and proven ability to build best-in-class operations.”
Cory said, “I’m very impressed with what Westwood One has been able to accomplish in the podcasting space in such a short period of time. As the largest radio network in the U.S., and fastest growing podcast network, the opportunities are limitless. I am very eager to work with Suzanne Grimes, Kelli Hurley and the podcast team to help take this business to the next level.”
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