Exclusive Australian podcast data

• Exclusive data: Australian podcast production house Deadset Studios and market research agency Insightfully will release the findings of a new annual podcast survey tomorrow at Mumbrella360 in Sydney. The study, PodPoll 2023, surveyed over 2,000 monthly podcast listeners. Podnews has been given exclusive access to data from tomorrow’s report, showing regular podcast listeners are most likely to be people who are eager for new knowledge and skills - and keen to try new shows.

• Data: new research about podcasting in Taiwan has been released. 24.5% of the population (18-60) listen every month; YouTube, Spotify, Apple and Google are the top 4 platforms, with local apps KKBox and SoundOn next in the list.

• Data: Podcast durations in France aren’t changing, says new data shared by Acast (en Français). The data also shows that, for Acast France, Apple Podcasts has most downloads (38.9%), and drives the most amount of downloads per listener.

• Be intimate, be heard, be seen - three key recommendations for podcast advertising from ARN’s neurolab, which investigated what happens to our brains when we listen to podcast ads.

• The number of job vacancies in digital advertising has “plunged”, according to new research from IAB Australia.

• Wonkybot’s Tara Tremendous, the star of super-hero podcasts, is to appear in a series of books.

• Edison Research is to unveil the Kids Podcast Listener Report in a webinar on Jul 27 at 2pm EDT.

• When digging around in the SAG-AFTRA YouTube channel, we discovered detail of new SAG-AFTRA podcast contracts, once the union reaches agreement.

• Amazon is to bring its Amp live radio app to Android. The company launched it on iOS 16 months ago; and reportedly fired half its staff last October.

• Vox Media is focusing on paid podcast subscriptions, says Ray Chao in an interview in Digiday. He highlights an issue with Apple Podcasts subscriptions, which doesn’t allow the company to send subscribers their exclusive email newsletters.

• What is the reason you stopped a podcast? A true crime podcaster packed it all in after he was warned that one of the people he was investigating was thinking about killing him.

• Blubrry has launched a new midroll ad insertion tool.

Moves and hires

• Georgina Holt and Christiana Brenton have founded Telling, a new UK podcast media agency, with a specific focus on championing the power of performance marketing in podcasts. The pair had worked at Acast in New York.

• Charles Ubaghs has been promoted to Managing Editor of Global Player, and Digital Content Director at Global. He’s worked for the company for over 13 years. (Eight years ago, he spoke about how Classic FM was using Facebook at a radio conference; possibly good tricks to learn for today, too.)

Tips and tricks

• Andrew Ellis analyses the intro of the popular podcast Diary of a CEO, to give “four ways it hooks the audience”

Podcast News - with the Radioinfo Asia Podcast Awards

Podcast Bestie, the Podcast has Jeff Umbro from The Podglomerate, to “teach us all about their five tiers of audience development and some case studies for how to apply them”

What’s Off? is new from the Alliance of Resident Theatres/New York. Featuring interviews with artists, administrators, service providers, and other workers within the Off and Off-Off Broadway community, the podcast provides listeners with deep dives into various issues, and solutions to them, that will have a lasting impact on the field.

Defending Democracy with Malcolm Turnbull returns for a second season today. The former Australian Prime Minister discusses artificial intelligence, Tik Tok, killer robots and ask the question - is technology driving the decline of democracy?