The secret of podcast success? Habit

• At Radiodays Europe in Malmö, Sweden, Edison Research’s Tom Webster argued that “habit” is the #1 growth opportunity for podcasting: recommending that podcasters consider how to produce consistent shows that keep people coming back, week after week. He was speaking alongside Denmark Radio’s Rasmus Kidde.

• First look: CoHost, a new podcast publishing, analytics and growth platform, has just launched. The launch coincides with the release of CoHost’s first annual Podcaster Insights Survey, which found that audience growth is the main challenge podcasters face. The platform has been created by Quill Podcasting.

• At Radiodays Europe, Acast’s Daniella Murphy highlighted good podcast ad creative in a session about monetisation. She gave ten “commandments” for good creative. Rob Greenlee, from Libsyn’s AdvertiseCast, also gave an overview of podcast monetisation.

• In a session about the future of podcasting at Radiodays Europe, Sounds Profitable’s Bryan Barletta suggested that the podcast industry has a long way to go to understand the possibilities of the technology already available.

• Acast has integrated with Podcastle, an all-in-one solution for podcasters.

• PodNow is an Australian company doing pop-up podcast studios for conferences.

• For the EarBuds Podcast Collective, Chip Colwell, the editor-in-chief of SAPIENS magazine, chooses five podcast episodes to recommend this week about rewriting Black and Indigenous histories.

• Media Monitors has published its podrank for Q1/22. Based on interviewing just over 1,000 people, the data says that iHeartMedia is #1 for podcasts, and the company says NPR is “conspicuously absent from the top publisher list this quarter”.

  • Opinion: This 'top publisher’ data is based on “the number of podcasts in the top 100”, and not based on audience reach nor total downloads. While data from Podtrac and Triton Digital is incomplete, both align well with publisher data we already have from Edison Podcast Metrics, a more robust survey of the whole space, which shows SXM Media at #1, and NPR at #4. To suggest that NPR isn’t in the top ten of US podcast publishers is obviously untrue; but helpful narrative for its competitor iHeartMedia. Coincidentally, iHeartMedia owns Media Monitors, a fact not disclosed.

Thank you to CoHost for becoming our latest Gold Supporter as part of the company’s launch today. “You make a great podcast. We help you grow it”, they say - we thank you for your support of our independent journalism. You can be like them.

Moves and hires

• Jack Preston has been promoted to Global Head of Acast Creative. He’s been with Acast since January 2019.

The Tech Stuff - with RSS.com

• Lightning addresses - like james@getalby.com - are an easier way to send cryptocurrency. (That’s our Editor’s). The Podcast Index is looking into how to support them.
• The Value For Value podcast showcases how Adam Curry and Dave Jones are highlighting the monetisation method.
• The Podcast Index is also working on a failover iTunes endpoint - useful for quick and instant failover for the Apple iTunes API that many use for a podcast directory.

Tips and tricks - with SoundStack

• How to Create and Use Podcast Audiograms to Promote Your Show - Riverside quotes research showing that audiograms work five times as well as static images on social media

• Kay Suthar shares 9 Things You Should Know about Podcast Guests. Letting them know whether you’re using video or not is a good idea, she says.

Podcast News - with Lemonada Media

From Lemonada Media: Every day, the world seems on the brink of crisis. In In the Bubble join Andy Slavitt and policymakers, journalists and thought leaders Monday, Wednesday and Friday to stay informed, safe and … entertained. Now, when overlapping crises and a relentless news cycle overwhelm Americans, Andy finds the right helpers to help us move forward together.

In Testimony - A True Crime Podcast, a new series seeking to find answers to an unsolved case about an unidentified body on Seaham Beach in the North of England. Reporter Fiona Thompson is the host, taking us through the story from 2006. It’s from Laudable and the Sunderland Echo.