The podcast category listened-to longest
Total downloads are one thing, but what podcast categories are listened-to longest? Apple Podcasts data supplied to Podnews tells us the top five categories with the longest overall global listen time, are: (1) Society and Culture, (2) Comedy, (3) News, (4) True Crime, and (5) Health and Fitness. That data is for December, but is much the same for the last half of the year, with Health and Fitness occasionally making it to #4.
- We’d note that the categories drop-down in the Charts section of the app follows this order.
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What does podcasting look like in 2023? Ozeal Enriquez, the Director of Content Marketing at Q’d Up Audio and founder of Pod Houston, thinks more podcasters will turn their shows into live events, and we’ll see more representation for all voices.
Stat of the day: “There are 2,499,664 feeds in the (Podcast) Index with less than 2 episodes”, says Dave Jones.
Moves and hires
- Matt Medeiros writes that, due to downsizing, he left Castos last week. He was Director of Podcaster Success for the podcast hosting company; and tells us what he’s good at in this YouTube video. “If there are any podcast companies hiring, I’d love to chat!”
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- How Much Money I Earned as a YouTuber in 2022, from Ali Abdaal, outlines how he earnt revenue from his YouTube videos. His total revenue for 2022 was $4,600,593. Mind, his costs were $2.5m; and he’s been going since 2017.
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Podcast data for Jan 17
- #1 in Apple Podcasts: US: Suspect (Wondery | Campside) AU: Predatory (True Crime Australia)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) AU: The Joe Rogan Experience (Joe Rogan)
- Over the last week:
200,876 podcasts published at least one new episode.
That’s up 6.2% weekly; down 0.8% monthly.Data: Podcast Index
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