How to succeed in podcasting: give it time, says survey

Sounds Profitable says it’s planning a virtual job fair, and focusing on industry research and education this year. Read more about their plans.

• Success in podcasting comes with time and experience - 69% of podcasters who’ve been doing their show for more than two years are monetising successfully, says a new survey. Improve Podcast collected data from more than a thousand podcasters.

  
  Sep 10 2023: This broken link now points to the Internet Archive.

• Podtrac published their Dec 2021 top US publishers list. iHeartRadio is still #1 for podcasting, with more than one-and-a-half times the US audience of the #2, NPR. Total global downloads were up 19% year-on-year. The Daily remained #1 podcast; Jordan Harbinger made a new entry at #20. Podtrac measures participating publishers only.

  
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• NPR has plans to significantly add to their NPR+ subscription podcast platform, say Axios.

  
  Sep 10 2023: This broken link now points to the Internet Archive.

• Ashley Carman reports on programmatic ad mis-steps in podcasting. One example: a Spotify Ad Network spot for The Sex Lives of College Girls, which appeared in an APM children’s show; APM has since opted out of programmatic ads for these shows.

• More than 3,000 organisations are using private podcast channels on Storyboard, the company has announced.

• The Pod Bible Poll Winners 2021 are out, as organised by this UK-based print magazine. More than 500 different podcasts were voted for in the independent podcast category; the winner was The Cinemile.

• LIZHI has released a look at the company’s 2021. In May, LIZHI Podcast was recommended as a featured app in the Apple App Store: the first Chinese app to be recommended in the China market.

• There’s been action in Libsyn’s ongoing dispute with what they call fraudulent shareholders, who own 22% of Libsyn (worth $26m). In an SEC filing, Libsyn say they’ve now cancelled those shares: the company will give the shareholders 90 days to object. If they’re cancelled, investors say it increases the value of remaining shares.

  
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• In Nigeria, a survey of more than 200 podcast enthusiasts reveals that 74% “stream” their shows, rather than download them first; and Sunday is the preferred day to listen.

• The Brookings Institution suggests that prominent political podcasters promoted the false narrative of election fraud in the US.

• Ready for a party with your audience? A new company enables podcasts to build communities through virtual events. Podcast Parties is run by Seth Resler, a broadcaster, podcaster and digital strategist.

• Audacy has signed a distribution partnership with Samsung. Intruiging sentence: the deal is for the “Samsung Free platform and any other Samsung customized or developed apps”. (Here’s where to add yours).

  
  Sep 10 2023: This broken link now points to the Internet Archive.

Moves and hires - with Pod People

• Gretchen Borzi has joined PRX as Senior Director of Brand, Creative, and Digital Marketing. She joins from the Boston Symphony Orchestra.

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• Caila Litman is to oversee a new research project for Sounds Profitable. She’s worked at Condé Nast and Vox Media.

Sep 10 2023: This broken link now points to the Internet Archive.
• Audie Cornish has resigned from her role as a co-host of NPR’s All Things Considered.

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• John Ketchum has started as an editor at The Daily from The New York Times. He was with the American Journalism Project.

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• Rikki Novetsky also joins The Daily as a producer. She joins from Gimlet Media’s The Journal.

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Podcast News - with Quill

Produced by Quill: C Suite Join Claudette McGowan, TD Bank’s Global Executive Officer for Cyber Security, as she explores how cyber-attacks happen and what we can do to avoid them. From phishing schemes to robocalls, Claudette meets with C Suite leaders to discuss cyber challenges and ways to help people become more protected.

BetterHelp might be the world’s biggest podcast advertiser, but it’s not run its own podcast before, with licensed therapists as hosts. Getting Better: Stories of Mental Health is hsoted by Micheline Maalouf and Nadia Addesi, and talks to people like Chris Bosh, Ian Somerhalder, and Meghan Trainor about their mental health journies. Produced by Cloud10, it launches today. - read more

Motley Fool Money is going daily as of today - releasing seven days a week. Weekday episodes will focus on the companies making headlines. Weekend episodes will feature interviews with special guests and conversations about investing styles, strategies, and psychology. The podcast also airs on 70 radio stations in the US each weekend. - read more

Great Souls is an evening in Seattle of short stories and performance - and has been turned into a podcast. In their latest episode, “The Russian Troika”, enjoy three short stories from Russian literature, from Chekhov, Nabokov and Tolstoy, performed by professional actors.

Leaving a Legacy with Gee Scott is new from Seattle’s KIRO Radio. The show will take listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world. The first guest is former Seattle Seahawks wide receiver and current CBS Mornings’ host Nate Burleson. - read more

The Limits with Jay Williams has launched today, a new show from NPR. His first guest is Maverick Carter on how he built the LeBron James empire and the SpringHill Company — an entertainment and development brand recently valued at $725 million.

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