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Image: Nicolene Olckers

Does repetition build reputation?

LISTEN · · Updated · 3.9 minutes to read
  • How many times should someone hear your ad on a podcast? Between 2-5 times, says a new Podcast Advertising Benchmark Report, published by Spotify’s Podsights. The data also says that brands should aim for at least 200,000 impressions when advertising on podcasts.

  • Want more people to know about your podcast? Pocket Casts sends out a regular newsletter to podcast creators, highlighting how to get featured in the popular podcast app. Here’s the latest edition, and here’s where to sign up for it. The company was bought by Automattic last year, and say they are “working on a rather large update at the moment”.

  • It’s less than a month to go until The Podcast Show 2022 in London, on May 25-26. The website currently lists 196 speakers (more on the way). Speaking to the Podland podcast yesterday, Tom Billington said that YouTube will be a partner at the event, sponsoring the “Talking Podcasts” stages. YouTube say it will “facilitate conversations with Podcasters who have found success on YouTube, while also leaning on other platform experts to help delegates understand best practices and the various podcast trends emerging on and off-YouTube.”

    • As we’re a media partner, you can use promo code PODNEWS to save 20% off day tickets for a limited time. Prices increase on May 3.

Moves and hires

Charlie Gibson is returning to ABC News to launch The Book Case, a podcast about books. He was an anchor for Good Morning America and ABC World News; he’ll co-present with Kate Gibson, his daughter.

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Podcast News - with Acast

Kasich & Klepper
From Acast: Kasich & Klepper features two rather different people - John Kasich, former Governor of Ohio and 2016 Republican presidential candidate; and Jordan Klepper, a liberal comedian best known for his viral videos interviewing MAGA supporters for The Daily Show with Trevor Noah. In this weekly talk show podcast, the pair will come together to scream their differing political opinions at each other for an hour… just kidding. They’ll dive into conversations about parenting, leadership, pop culture, mental health, and more — all with a good sense of humor and a whole lot of jokes at each other’s expense.
Pod Chat
Pod Chat this week has special guest Bryan Barletta from Sounds Profitable. He thinks podcasters are our own worst enemy at monetisation: “I think that the closer you are to the podcast space, the more you hear negatives about ads and about the industry. But I think the general public understands that ads are how things go around.”
The Daily Aus
ARN’s iHeartPodcast Network Australia has partnered with The Daily Aus, a fast-growing news outlet for millennials. Bringing stories that matter for young Aussies, ARN will help them reach a wider audience.

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