Apple’s 30% cut of Patreon’s creator payments

• Patreon, which said recently that podcasters earn over $350mn a year on the platform, is saying that Apple will take 30% of all creator payments made on its iOS app by November. Apple is already taking 30% of all creator payments for Apple Podcasts paid subscriptions - and these payments, like Patreon’s, are not subject to Apple’s Small Business Program, which lowers the commission to 15%.

• The Triton Digital Australian Podcast Ranker was released for July. Podnews analysis reveals an increase of more than 10% new episodes in this period. Monthly downloads were up 7.7%; listeners up 2.4%. The average number of top 200 shows per listener has also slowly increased from April, from 2.61 to 2.72. The list measures participating publishers only, over a calendar month. (There were 15% more weekdays in August vs July, making monthly comparisons not the best).

  • ARN’s iHeart is #1 publisher (for listeners); the ABC is #1 publisher (for downloads); SCA’s LiSTNR is #1 sales representative.

• Love audio research? You’ll love the 2024 International Radio & Audio and Television & Video Conferences which take place in early November in Venice, Italy. This year, it’ll have a podcast session, too. Tickets are now available.

• The Media Leader publishes reasons Why the UK will become Europe’s biggest media and entertainment market next year, which leads us to wonder why it isn’t already.

• Manifest Media has announced Podsquad, an after-school program for middle school students with Los Angeles public schools. The initiative will teach skills from storytelling and sound design to editing and marketing strategies.

• Ear Hustle is to open a new studio inside the California Institution for Women. Earlonne Woods and Bruce Wallace are interviewed by Nieman Lab.

• MetaRouter and Magellan AI have partnered “to significantly enhance the accuracy and breadth of ad performance data”, while also maintaining adherence to privacy regulations.

Grazie mille to podcast producer Stefano Mangone, who has become our latest personal supporter. Based in Milan, he co-founded Odd Media 18 months ago. Supporters like Stefano help us make everything we do available to everyone who needs it - no paywalls or special VIP areas. You can support us here.

Moves and hires

• Marques Pfaff is to join Amplitude Media Partners (AMP) as Partner. Pfaff worked at AdvertiseCast for over five years, most recently as Director of Ad Operations. The other partners at AMP, John Donahue and Reggie Risseeuw, are also formerly of AdvertiseCast, now known as Libsyn Ads.

Tips and tricks - with Ausha - Next Gen Podcasting 🚀

• On the Ausha stage at Podcast Movement: 👉 Tom Webster (Sounds Profitable) will reveal the latest data on podcast discoverability, precise marketing tips, and actionable strategies to elevate your podcast’s visibility.

• Is it your first time at Podcast Movement next week? Justin Jackson has some tips as a blog post. Meanwhile, In & Around Podcasting also has a special episode helping you get the most from the event. (Not too late for tickets; PODNEWS is a code that could help you save).

Podcast News - with Airwave

From Airwave: My History Can Beat Up Your Politics’s Bruce Carlson says: “Airwave grew my audience and my earnings as promised. There’s a tendency among podcasters to 'go it alone.’ Don’t do it. Focus on your content and let Airwave help you build."

The Ultimate Sacrifice was the highest new entry in the Australian Podcast Ranker, at #66 - it’s from Nine Podcasts. The podcast is about the Wieambilla shooting; the inquest started at the end of July, and has rarely left the headlines since.

Tomorrow, over 50,000 students in the UK will learn whether they have a place in university - and which university - on clearing day. If you’re one of those, The Uni Guide Podcast helps you prepare how clearing works, and what to expect - with three universities and five special guests taking part. Good luck!

Rising Phoenix: What Does It Take? has been released for the Summer Paralympics. Paralympic silver medallist Matt “The Armless Archer” Stutzman and Olympic legend Michael Johnson interview 8 incredible Paralympians as they prepare for this summer’s Paralympic Games. The show is from Persephonica, and sponsored by Procter & Gamble, and Adidas.

True story Game Plan: The Wendell Brown Story launches today from Entropy Media. The Detroit legend moved to China to teach pro football; but when he was assaulted at a 2016 party in the Yuzhong District, he’s the one charged with a crime. Wendell must survive the Chinese prison system, as the sole Black man, American, and foreigner behind bars - and work out how to get out.