Anchor and Spotify launch 'shows with music'

• Always wanted music in your podcast? Now’s your chance. Anchor and Spotify have launched Shows with Music - a chance for proper, full radio-type shows with full tracks. However, shows only appear on Spotify and your listeners only hear the songs in full with Spotify Premium - but musicians do get paid as they would with any other Spotify play. If you’re in the US, you can earn with Anchor sponsorships, but you can also upload your own ads, too. Available now in the US, the UK, Canada, Australia, New Zealand, and Ireland, episodes containing music will undergo a review process before being published to Spotify.

  
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  • UK radio executive Matt Deegan notes that his show was rejected because he didn’t talk enough; and adds that “if anyone asks, it definitely isn’t radio and it doesn’t mean that songs have come to podcasts.”
  • Of note, the Anchor page explaining it all now brands the company “Anchor by Spotify”.

• One example of how the Spotify/Anchor news might make things better for listeners: My 90s Playlist is a new show from Sony Music Entertainment, with the first episode featuring a deep dive into TLC’s No Scrubs. The 3'34" song itself, on a Sony Music record label, is played for less than two minutes on the podcast, and continually talked-over by the hosts, music and pop culture enthusiasts Tracy Clayton and Akoto Ofori-Atta, apart from one 25-second clip. To hear the song in full - on Spotify at least - would, surely, be a good thing.

• Google smart-speakers use Google Podcasts, as you’d guess. But what if you use Pocket Casts, or AntennaPod, or even Spotify? A new “podcasts” setting section has been spotted by AndroidPolice, enabling you to change the default podcast provider in Google Assistant in future.

• Congratulations to the founder of Goodpods, JJ Ramberg, who has been honored in Inc. magazine’s Female Founders 100 list. The social podcasting app has users like Malcolm Gladwell and Kim Kardashian.

• British podcasts are to be translated into new languages - Somethin’ Else shows are to be translated into Spanish, Danish and German by Danish podcast platform Podimo.

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• Loudspeaker is a new listener-supported podcast network in Denver CO, USA. The release calls it a digital media platform devoted to amplifying the voices, stories and artistic expressions of underserved communities. It’s to run a music benefit concert, Hallowstream, on the night of Halloween.

• Listener is a new podcast app for Android. It promises: “Now you can remember everything you find interesting in a podcast! With Listener, you can tap one button, save the time, and convert what you just heard into text!” Twitter user Podcast Conglomerate checked it out for us.

Podcast Movement Virtual is less than a week away - and if you’re a fan of aloof British accents then join our Editor, James Cridland - once reviewed as “James Cordon-esque” to his horror - leading a conversation around emerging international markets in podcasting, and why you should care. Spain’s Núria Net of La Coctelera Music, Kenya’s Paula Rogo of Africa Podfest, and Malaysia’s Norman Chella of Podlovers Asia are on the panel. Come join us!

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