Australian podcast adspend triples in one year, say IAB
February 22, 2018 · Updated June 19, 2018 · 1.3 minutes to read
The IAB in Australia publishes their Digital Audio Advertising State of the Nation research, interviewing both agencies and marketers. From it, AdNews reports that podcasting adspend has tripled, that 14% of media agencies bought podcast ads in 2017, a figure increased from 5% in 2016. A total of 70% of Australian marketing agencies plan to use branded podcasts. Mumbrella have a different take, saying the research shows agencies remain unsure about podcasting and voice marketing.
Vox Media is making 50 staffers redundant: the cuts mostly target social media video teams, according to the Hollywood Reporter. That’s about 5% of total staff.
Talk-shows are growing, and podcasts (and Netflix) are part of that growth, explains The Wall Street Journal
Simon Clancy, Deputy Editor of news and talkback station BBC Radio 5 Live, announces that he’s leaving the Corporation to become Head of Audio for Joe.co.uk, “the voice of men in Britain”.
Triton Digital release their new webcast metrics ranker for December 2017. It measures streaming audio; Pandora and Spotify are at the top of the list, with NPR at #4.
The best podcast software you should be using but probably aren’t covers Auphonic and Zencastr, as well as Hindenburg.
Event - Toronto ON, Canada: PodCamp is running this weekend at Ryerson University. “Canada’s largest and longest running conference for digital creators to share experience and knowledge.”
<< How to get your show on Apple's podcast charts