The effect of podcasts on radio listening

Podcast listeners listen to podcasts more than anything else, according to new data from Edison Research’s Share of Ear®. The data was released today at Radiodays Europe, the radio conference in Vienna, by Tom Webster. The amount of AM/FM radio listened-to drops from 51% of all audio to just 26% for those who have discovered podcasts. He was speaking in a panel with podnews editor James Cridland.

Pacific Content’s Dan Misener has written a piece about “a little-known tool from Apple” to help you with your podcast marketing. It’s an ingenious use of a service Apple makes available for affiliate sites.

Payne Lindsay, the creator of true-crime podcast Up and Vanished is interviewed in USA Today; he explains how he created the podcast and what he learnt.

Nielsen has released another podcast advertising report, focusing on the juice, milk and cereal categories and giving new overall data around podcasting. Fact you never thought you’d need: 54% of households that enjoy breakfast cereal are also fans of podcasts.

SayCaster is a new product that allows listeners to tag and discuss specific points within podcasts, as well as adds interactivity to the podcast experience. “We realized how painfully old-fashioned and clunky the podcast experience truly was,” says the founder, who’s based in Los ANgeles CA, USA.

TechCrunch reports on The Podcast App, the “simplest way to listen to podcasts”. It contains a recommendation engine. Available on iOS and Android, it’s monetised by ads currently.

Podtrac have released their “top podcast publishers” data for February. The release notes that unique listens are down 7% from January. February had 15% fewer weekdays than January; which perhaps explains the dip; and streams/downloads increased 8% year-on-year.

Aaron Mahnke, creator of Lore, has signed a deal with HowStuffWorks to produce a number of new shows for the network over “the next several years”.

Thank you to New Media Show for a nice mention of podnews (1hr15m) in edition 202.