On Facebook, 'audiograms' work at least four times better; and a new Canadian daily news podcast
June 26, 2018 · Updated August 13, 2018 · 2.2 minutes to read
Headliner tested the diffference between advertising a podcast on Facebook using a static image vs an 'audiogram’, an animated audio clip. In a blog they’ll publish later this week, but shared with us today, they discover audiograms were at least four times more effective than static images.
Rogers, the Canadian media corporation, has launched the Frequency Podcast Network, and a new, daily, news podcast called The Big Story. This is Why, from Canadian competitor Corus, launched a few weeks ago.
Entercom is pulling all of its radio stations off TuneIn. A US radio broadcaster, it owns 179 FM stations, and 58 AM stations. It’ll push people towards its own service. (Smart speakers, products with huge potential for podcasting, are overwhelmingly used for live radio).
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Audioboom has partnered with Placard Media to sell bespoke podcast advertising in its podcasts for listeners in Australia and New Zealand.
TopPodcast discusses the issue of declining CPM payments in advertising - Cost-Per-Thousand is the main currency in ad purchases, and has been steadily decreasing over the last thirty years. Dynamic ad insertions, Kurt Lafer argues, devalues digital advertising.
The Minneapolis StarTribune thinks podcasts are better than television.
The folks behind the Daily Detroit Newsbyte post 8 things we’ve learnt producing more than 80 episodes of a daily podcast. Also in listicle corner today, AV Club’s Best podcasts of 2018 so far.
In The Word from Mouth this week: Mangesh “Mango” Hattikudur, one of the hosts of the highly successful Part-Time Genius podcast from How Stuff Works; plus, an interview with Christian Brito of Eat. Sleep. Fantasy, the fantasy football podcast.
PRX is looking for a chief marketing officer. You’d be based in Cambridge MA, USA.
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