Subscribe by email, free
Your daily briefing for podcasting and on-demand
Nielsen: more new listeners than ever

Nielsen: more new listeners than ever

LISTEN · · Updated · 3.8 minutes to read
  • Podcasting is attracting more new listeners than ever, according to new research. Over 50% of daily podcast listeners began listening in the last two years, says Nielsen’s Podcasting Today Report; which also says that the number of US listeners has grown by 40% in the past three years. The data suggests that podcast advertising drives an aided brand recall of 71%.

  • Pinterest has been announced as lead partner for the International Women’s Podcast Festival in London. The event is on Sat Jun 18, and has already announced a number of high-profile speakers. Podnews readers outside the UK can get 50% off virtual tickets with code PODNEWS50. UK readers can get 25% off in-person tickets with code PODNEWS25.

  • SquadCast is getting a new logo as part of their v5 redesign, according to Zach Moreno, speaking on company’s podcast. It’ll look better on smaller screens, and be in a new typeface, we’re told; the wider software redesign is the biggest update yet.

“It’s time to grow the entire space. And I think we’re going to do that. If we can get everybody in a room together, and talk about the future in a collaborative way. We need to talk about what the industry as a whole needs to do, to make sure that the space continues to grow and thrive.” - Tom Webster in the Podland podcast, released later today, talking about his new role as Partner at Sounds Profitable, and a significant new event announcement to be made soon.

Moves and hires

Tips and tricks - with SoundStack

Get the free Podnews newsletter for more like this.
Our privacy policy keeps your data safe.
(Fill this in now; you won’t lose your place!)

Podcast News - with Lemonada Media

Burnout with Connor Franta
From Lemonada Media: Burnout, hosted by Connor Franta, is out now. The series explores the story of burnout, discovers how it affects your body and mind, and looks at why the easy solutions simply won’t work to solve a systemic problem. Burnout is produced by Lemonada Media and Mindful.
The Modern Mann
In the UK, The Modern Mann has switched from Acast to Auddy. “We’re a monthly magazine show: we don’t really fit into cookie-cutter business plans,” says Olly Mann who fronts the show. The podcast has been running since 2015, with incredible true stories and the latest emerging trends.
Capture the CISO
Capture the CISO is a new format for a cybersecurity show - where security vendors compete to be the best product. It launches next week, but you’re invited to do your homework and watch the pitches first!
Hit Publish
Riverside, the popular remote-recording tool for podcasts, now has a podcast for itself. Hit Publish picks the brains of accomplished content creators that have been there before. “You’ll get weekly actionable tips about coming up with ideas, organizing your systems, creating great content, and much more”, they say.

Pod Events

  • Getting
  • the
  • five
  • latest
  • events
This section is continually updated. Data: Podevents. See more and add yours, free

Latest Pod Jobs

  • Getting
  • the
  • five
  • latest
  • jobs
This section is continually updated. Data: Podjobs. See more and add yours, free

Readers and supporters

Gold supporters

Silver supporters

Support Podnews, and our industry

Get a global view on podcasting and on-demand with our daily news briefing