New York Public Radio Names Lisa Baird Chief Marketing Officer

New York NY, USA—New York Public Radio (NYPR), home of WNYC, WQXR, Gothamist, WNYC Studios, and The Jerome L. Greene Performance Space, today announced that Lisa Baird has been named Chief Marketing Officer.

In this newly created role, Baird will lead the marketing and audience development, data, membership, sponsorship and communications teams. In addition, she will be responsible for raising substantial revenue, increasing audience size and diversity across all programs and platforms, cultivating audience loyalty, and amplifying digital membership. Baird reports to Laura Walker, President and CEO, New York Public Radio. Her appointment is effective September 10.

“I am delighted to welcome Lisa to New York Public Radio at this important moment in the news business and audio arena,” said Walker. “As local journalism declines and podcasting continues to grow, NYPR is committed to reaching a larger, more diverse audience with rigorous reporting and news, important conversation, classical music, and entertaining and informative podcasts. Lisa’s reputation in the private sector and sports industry is extraordinary and she is known as an innovative marketer with a strong track record of success. We are confident that Lisa will assist us greatly as we bolster NYPR’s brand as one of the most trusted and admired media organizations.”

“I am delighted to be joining NYPR, which serves one of the most passionate and loyal audiences in media,” said Baird. “The opportunity to work with NYPR’s leading brands and programming is both exciting and challenging at a time when New York and the world needs public radio and all it represents more than ever.”

Baird joins NYPR from the United States Olympic Committee (USOC), where she has held the position of Chief Marketing Officer since 2009. During her almost 10-year tenure, she oversaw all commercial activities including the USOC’s media assets, sponsorship, licensing, advertising, hospitality, events and marketing and branding. She launched the Team USA brand, which is one of the most active digital sports brands, collaborated on the launch of an OTT channel with NBC and the International Olympic Committee, and achieved record revenues benefiting national governing bodies of sports and America’s athletes. She also led an extensive marketing, media and sales team and built a digital media platform, home to 26 national governing bodies. In 2017, the City of Los Angeles was awarded the honor of hosting the Olympic and Paralympic Games in 2028 and Baird was an integral architect of the launch of US Olympic and Paralympic Properties, a joint venture between the USOC and the Los Angeles 2028 Organizing Committee.