Megaphone added to ad-block lists

It’s time for every podcaster to take DAI seriously, says Bryan Barletta in the latest edition of Sounds Profitable, with Podsights. Part of the Podnews Network, you should subscribe

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• Podcast host Megaphone has been added to a number of ad-block lists. Users of the Brave browser, or the rather good NextDNS (affiliate), or uBlock Origin, are all blocking access to Megaphone: these blocks occurred before Spotify’s purchase of the company. Jack Rhysider, who hosts with them, would like to be able to use Megaphone without sharing listener data with others.

• Google Podcasts, the #3 podcast app, has been updated on the web to include a 'subscriptions’ list, looking similar to the one you’ll find on your phone. You’ll find the new page over here.

• Mikel Ellcessor, the co-founder of WNYC Studios, is joining Supercast as Partnership Lead. “They’re cracking the code,” he says: “podcasters + paid fans = sustainability”.

• Welsh language podcasts are increasing in number - from 38 in 2018, to more than 130 today. Y Pod has a list of them. Gwych!

• In India, Red FM has selected Triton Digital to run its podcast platform.

• A UK radio broadcaster, talkRADIO, has been removed from YouTube for breaching their community guidelines. It had been critical of the UK government’s lockdown policy. The broadcaster is overseen by Ofcom, the UK’s media regulator, and is still broadcasting in the country; it’s owned by Rupert Murdoch’s News UK.

• Podboard100 gathers and ranks (US) podcasts based on what people recommend in social media.

• A PDF: From Storytelling to Storylistening: How the Hit Podcast S-Town Reconfigured the Production and Reception of Narrative Nonfiction. A 42-page academic paper by Ella Waldmann of the Université de Paris.

• Eric Nuzum has launched a newsletter, called The Audio Insurgent. It’s free; he says it’ll come out every two or three weeks.

• Will Clubhouse kill podcasting? Tom Webster’s personal email says no… but.

• This is great: podcasts saying literally nothing for 20 minutes. It’s fine to de-um and de-err; but removing any or all of the phrases in this video, too, would make for a better show, you could argue.

• After Amazon purchased Wondery at the end of last year, the company has been buying again - this time, buying eleven Boeing 767-300 aircraft for their own airline, Amazon Air. Had they bought them new, that purchase would have been $2.4bn, or “8 Wonderys”.

Tips and tricks - with Buzzsprout

• Can an indie podcast do big numbers? Yes. Darknet Diaries has published its total numbers from 2020 - all 15.2m downloads. In the post, Jack Rhysider highlights the marketing work he did on his podcast, the platforms that were most successful, and all kinds of other useful stats for how to promote your own show.

• “You can no longer do the lazy thing of just sharing an Apple Podcasts link to your latest episode on your social channels and call it a day”, says Evo Terra.

  
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Podcast News

RELAX! with Colleen Ballinger & Erik Stocklin is a brand new podcast from Audioboom, featuring Colleen Ballinger, a YouTuber (“Miranda Sings”), and her husband Erik.

Wondery’s next release is nearly here - The Apology Line follows Allan Bridge, who posted flyers around New York City in the 1980s for people to call his Apology Line - an anonymous telephone line where strangers could come clean about their wrongdoings, ranging from infidelity to murder. It’s on Wondery Plus on Jan 12, and for everyone on Jan 19.