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Luminary 'losing $3.5m a month'

May 14, 2020 · 3.6 minutes to read

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After their bumpy, tone-deaf start, it would be easy to jump on Luminary’s financial troubles with a gleeful “told you so”. Yet even if the product wasn’t perfect, Luminary did a great job marketing content to new audiences. As Rob Greenlee’s perceptive article yesterday made clear: we we need more new listeners for podcasting to succeed. We should remind others of that; and hope Luminary, and similar companies, survive.

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