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Luminary 'losing $3.5m a month'

May 14, 2020 · 3.6 minutes to read

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After their bumpy, tone-deaf start, it would be easy to jump on Luminary’s financial troubles with a gleeful “told you so”. Yet even if the product wasn’t perfect, Luminary did a great job marketing content to new audiences. As Rob Greenlee’s perceptive article yesterday made clear: we we need more new listeners for podcasting to succeed. We should remind others of that; and hope Luminary, and similar companies, survive.

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Love Learning is a new audio learning tool for kids, and was launched yesterday in Brisbane QLD, Australia. Each episode will include links to downloadable activities to keep the kids entertained for hours after the podcast ends.


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