A new ‘civility score’ for podcasts
Seekr and Oxford Road have launched what they call the first-ever “civility score” for podcasts. Using AI, the tool scans podcast episodes in their entirety, enabling it to spot instances of ad hominem attacks that occur at any point in a program, so brands can avoid getting caught in the crossfire. “Now, we can reward the most responsible voices, rather than those that are simply the loudest”, says Oxford Road CEO Dan Granger.Oxford Road
Media research firm Coleman Insights has launched Pod Predictor - a way to test podcast concepts and marketing before release. The tool surveys a thousand podcast listeners about your idea.
PodcastOne has signed an exclusive distribution and monetisation agreement with Some More News and its spinoff. It’s part of the company’s proposed acquisition of “certain assets” of Kast Media.
“Video podcast” production company The Fellas Studios has attracted a £1.5mn (US$2mn) investment. The investment for the company, which launched in 2021, came from creators.
Entries for the Independent Podcast Awards close tomorrow.Independent Podcast Awards
Podcast ad creative has never been more important, says Paul Riismandel from Signal Hill Insights, quoting a survey the company worked on. “My hypothesis is that great podcast ads work because they keep a listener’s attention. This stands in opposition to radio or streaming, where part of an ad’s job is to attract, or even demand a listener’s attention,” he surmises.Signal Hill Insights
In tomorrow’s Podnews Weekly Review, a full interview with the first ever podcaster, Christopher Lydon. Guest-hosting for Sam Sethi this week is Rob Greenlee, who takes us through his personal thoughts on 20 years of podcasting and the future.Podnews
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Tips and tricks
- We Edit Podcasts delves into how to find the right sponsors for your podcast
- Headliner shares effective podcast promotion using listening behaviours
Podcast News - with the Radioinfo Asia Podcast Awards
Podcast data for Jul 13
#1 in Apple Podcasts
The Retrievals (Serial Productions & The New York Times)
The News Agents (Global)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Louis Theroux Podcast (Spotify Studios)
Over the last week, 197,348 podcasts published at least one new episode (up 0.6%). source