Podcasts and TV go together, says research

• Half of US podcast listeners say they would like to watch a TV show based on their favourite podcast; and have discovered new TV shows by listening to podcasts. The data is part of research by Hub Entertainment Research, which suggests that TV networks should take podcasts seriously as a marketing and audience-growth medium.

• IZotope has released VEA, a plugin for your audio editor that acts as a voice enhancement assistant. The tool includes dynamic compression, noise reduction and a EQ tool.

  • The tool works with Hindenburg PRO, and we’ve used it on tomorrow’s Podnews Weekly Review to help clean up an interview, making some laptop-recorded audio sound clearer and better. Just like Hindenburg PRO, it’s simple to use and offers some helpful presets. The tool offers a ten-day free trial.

• In August, Podnews covered a report that podcasts from Black creators were being unfairly marked as not brand-safe. Today, news of a partnership between brand suitability and safety company Barometer and the ALIVE Podcast Network which has analysed its content using Barometer’s contextual analysis engine to discover high brand suitability standards, enabling better monetisation.

• The British and Americans are not the same. True Crime is significantly less popular in the UK than the US, according to Edison Podcast Metrics. Comedy is also rather more popular in Britain, says the data.

• Audio monetisation company Sonnant has opened new offices in Dallas TX, USA, as the company renews its agreement with Salem Media. Sonnant’s head office is in Melbourne VIC, Australia.

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• Research from Emory University, NYU, and Carnegie Mellon University suggests that you should rotate your advertising creative: finding that some people get annoyed with online ad banners after seeing the same ad as little as three times. We’d love to see similar research for audio ads.

• RØDE has announced a new dual-transmitter version of the Wireless Me, the company’s wearable microphone system.

Tips and tricks - with Patreon + Spotify

• Behind PodSquad, a free sign-in wall, Podcast Movement’s Jared Easley looks at podcast episode artwork, and “how to hook ‘em with the first glance”.

• How many podcasts are there in each category? We did a little maths to find out.

Podcast News - with Airwave

From Airwave: It’s probably never been more important to understand China than now - and The History of China is a journey through the 5,000 years of the country’s history. The show covers all eras of the country’s history, from recent events to the Ming Dynasty.

The Psychology Podcast has joined iHeartPodcasts, and starts a new season today. Hosted by Dr. Scott Barry Kaufman, it’s a chart-topping podcast series that consistently ranks among the top of all psychology podcasts in the world.

The Media Roundtable returns this week, with our Editor among the guests. Does podcasting need the IAB? Why isn’t programmatic advertising as good as host reads? And are podcasts on YouTube a real thing now?

Mics to Millions is a new show from the health and wellness podcast booking agency PodWritten, with successful podcasters showing the steps they’ve taken to grow their shows. The first three episodes cover what it takes to reach 20 million downloads, the importance of podcasting SEO, and how to monetize your podcast with multiple revenue streams.

As we book our hotel for Evolutions by Podcast Movement, Unpacked by AFAR is new today, here to help us navigate the travel world, whether you want to hack your points and miles, figure out where to travel next, or need advice on an ethical dilemma. The season debut features AFAR editors Sarika Bansal, Tim Chester, and Billie Cohen in a roundtable discussion on the 25 most exciting places around the world to visit in 2024.

The podcast dedicated to analysing podcast trailers, Trailer Park, returns for a new season today. The show plays a new podcast trailer, then checks it out to help creators make better short-form content. This time around, it’s sponsored by Ausha and Fanlist.