Joe Rogan dives back into YouTube

• Episodes of The Joe Rogan Experience podcast are now available, in full, on YouTube - after the podcast ended its exclusivity deal last month with Spotify. Some industry observers had expected the video version to remain exclusive on the Spotify platform. However, the biggest podcast in the world is not marked as a “podcast” within YouTube Studio, and therefore doesn’t appear on the YouTube Podcasts index page.

• Watching the Oscars yesterday? Did you see the ad for SiriusXM? It’s part of the company’s “closer” national brand campaign, which showcases how SiriusXM brings listeners closer to what moves them. The full video can be seen here.

• Wondercraft has developed a transcription service with human quality assurance. AI transcripts typically have a 5% error rate, the company says. The company has also launched a feature allowing their voices to express emotion and accents.

• Wondery announced an audio first-look deal with Campside Media. Wondery and Campside will produce limited series podcasts, including non-English language titles, to be distributed by Wondery globally.

• Personalised ads are 22% more effective at increasing brand favourability, according to a study from Veritonic and Instreamatic. The companies used AI to personalise ads.

Thank you! Ken Beyer and Tom Teodorczuk both became personal supporters last week - getting a mention in every email and our thanks for helping us reduce our reliance on advertising revenue. You can be like them

Moves and hires

• Amazon Music has hired Shea Simpson to the new role of Head of Podcast Business. He will be overseeing all aspects of the podcast business globally for Amazon Music, including podcast programming, partnerships, and marketing. He moves from Wondery.

Tips and tricks - with Memberful

• New (new!) advice, after reading a Facebook post last week: Should your podcast’s name include the word “podcast”?

• Want to force your podcast listening to be mono? (Also potentially answers “should I gently pan interview voices from one side to another”?)

The Tech Stuff - with RSS.com

• Which sounds better - M4A (AAC) or MP3? Bandrew Scott does some analysis. Almost every podcast player does M4A (AAC). Spotify - which didn’t for some time - now does.

  • For the longest time, the Podnews Daily was only available as an M4A file. Should we revert back? Hmm.

• Webhooks are coming to Helipad, according to Dave Jones on the Podcasting 2.0 podcast. This should mean that, for example, podcasters would be able to easily and quickly convert ‘boosts’ to emails, or even to flash a light or change a studio monitor’s display.

Podcast News - with Airwave

From Airwave: Motley Fool Money is a daily podcast from The Motley Fool, looking at the day’s top business news and financial headlines; and you get investment classes over the weekend. Making the world smarter, happier, and richer, The Motley Fool has been helping people understand investments since 1995.

HR BESTIES has joined AdLarge. HR Besties is hosted by the three human resources experts who are behind some of social media’s most popular HR accounts.

Imaginary Advice releases its one hundredth edition today. The show began in October 2014 with British playwright Ross Sutherland recording each episode whilst sitting in the bottom of his wardrobe. Since then, the podcast has picked up a British Podcast Award and has been included on end-of-year lists for Vulture and IndieWire. The episode is a clip show of the best bits - or is it?

Beyond All Repair tells the story of a woman named Sophia who was accused of killing her mother-in-law when she was 23 years old and 6 months pregnant. Sophia swears she didn’t commit the murder, but someone says they witnessed it: her own brother. New from WBUR, we’re promised that this podcast ends with an answer.

Women’s health advocacy podcast SHE MD has been launched by Dear Media. SHE stands for “Strong, Healthy and Empowered”, and the goal behind SHE MD is to empower women with the knowledge and tools to advocate for their own health.