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Part of the IAB checklist

IAB releases “Podcasting Buyer-Seller Checklist”

LISTEN · · 4.5 minutes to read
  • The IAB released its Podcasting Buyer-Seller Checklist. “The comprehensive checklist delves into the world of podcasting exploring every stage of the podcast ad campaign cycle and provides a framework for buyers and sellers to align on objectives, targeting, creative, measurement, and more.” It was produced by the IAB and twenty members of a working group.

  • Pix is an AI-powered personal podcast recommendation engine. Its data doesn’t stop in 2021, either - the company behind it says it is right up to date. You can text Pix, email Pix, call Pix or chat on the web. We tried it: it’s very impressive, but um, oh.

  • Swell AI has added a new AI-powered clip maker, allowing podcasters to find viral moments and make clips right from the transcript.

In Australia? The referendum is held tomorrow (Saturday): polls open at 8am. Don’t forget to vote - here are details of where and how. Podnews’s Editor would like you to vote YES; but, you do what you feel is best, and don’t be told what to do by anyone in the media, least of all by a podcast newsletter.

Tips and tricks - with Spotify for Podcasters

Spotify for Podcasters Analytics


By publishing your podcast on Spotify, you’re tapping into a global audience of over 500 million listeners. With new impression analytics in Spotify for Podcasters, you can now see exclusive insights about how and where your show gets discovered. Find the total number of impressions for both your show and the individual episodes over a 30-day period, with trending data and a breakdown of where on Spotify the impressions came from. Find out how to engage new listeners, and get more in-depth data to understand your active listeners and grow your show — no matter where it’s hosted.


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Podcast data for Oct 13

#1 in Apple Podcasts
New Heights with Jason and Travis Kelce (Wave Sports + Entertainment)
Conviction (RNZ)

#1 in Spotify
The Joe Rogan Experience (Joe Rogan)

Over the last week, 208,350 podcasts published at least one new episode (down 1.8%). source


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