IAB releases “Podcasting Buyer-Seller Checklist”

• The IAB released its Podcasting Buyer-Seller Checklist. “The comprehensive checklist delves into the world of podcasting exploring every stage of the podcast ad campaign cycle and provides a framework for buyers and sellers to align on objectives, targeting, creative, measurement, and more.” It was produced by the IAB and twenty members of a working group.

• Pix is an AI-powered personal podcast recommendation engine. Its data doesn’t stop in 2021, either - the company behind it says it is right up to date. You can text Pix, email Pix, call Pix or chat on the web. We tried it: it’s very impressive, but um, oh.

• Swell AI has added a new AI-powered clip maker, allowing podcasters to find viral moments and make clips right from the transcript.

• Transistor has reported the top podcast listening apps on the platform. Apple Podcasts has 51.6% of all downloads; Spotify 27.7%; and Google Podcasts is at #3 with 2.1%.

• Audio Audit, an audio checking tool, has launched new features - checking new shows posted to your RSS feed automatically, with a historical dashboard and a team plan. The tool gives the Podnews Daily podcast an 80% score. (We’ve added ID3 tags today, so it’ll be higher tomorrow).

• Spotify has signed an ad representation deal with the Unwell Network, Alex Cooper’s Gen-Z focused podcast company.

• Want to know how to win an award? Some of the winners of the British Podcast Awards are at a free event in City, University of London on Wed Oct 25.

• The Philippines is to get its first ever podcast festival. Hear For It is in a week - on October 20.

• In Australia, Media Week published the “Power List” for 2023, the publication’s top 100 list of media executives. From podcasting, congratulations to LiSTNR’s Grant Tothill at #88, and iHeartRadio Australia’s Corey Layton at #87.

• Bloomberg has published a 25 minute conference session with Founder & CEO of The Ringer, Bill Simmons.

• Headliner’s Eddy, the text-based editor, now remembers the name of speakers in previous transcripts.

• Podcast host Transistor now has direct submission for Pocket Casts.

In Australia? The referendum is held tomorrow (Saturday): polls open at 8am. Don’t forget to vote - here are details of where and how. Podnews’s Editor would like you to vote YES; but, you do what you feel is best, and don’t be told what to do by anyone in the media, least of all by a podcast newsletter.

Tips and tricks - with Spotify for Podcasters

By publishing your podcast on Spotify, you’re tapping into a global audience of over 500 million listeners. With new impression analytics in Spotify for Podcasters, you can now see exclusive insights about how and where your show gets discovered. Find the total number of impressions for both your show and the individual episodes over a 30-day period, with trending data and a breakdown of where on Spotify the impressions came from. Find out how to engage new listeners, and get more in-depth data to understand your active listeners and grow your show — no matter where it’s hosted.

• Want to draw a picture of a cow in your audio editor? How about making it sound as if it’s a cow too? Japhy Riddle shows us how it’s done. Amazing.
• Want to use commercial music in your podcast? We cover how, in a definitive article.

People News

• RJ Bee has been named as Executive Director of Heritage Radio Network. He is the co-founder of Osiris Media, the largest independent podcast network focused on music.
• Jon Cohen is celebrating ten years in podcasting with a special feature from Indiana University. After working for companies like PodcastOne, Wondery and Midroll, he’s a Partnership Executive at Spotify.

Podcast News

Strangest Fruit - hosted by two former prisoners - is launching a three-part series to help with a set of wrongful convictions.

In the Podnews Weekly Review this week, Todd Cochrane celebrates 19 years of podcasting. He’s been doing it longer than you, in all probability. He talks about the past, but also about the future.

SMARTer Job Hunting’s Jobcast is a new show fro jobhunters. Jobcasts are hosted by the authors of SMARTer Job Hunting, led by Chief Scientist, Dr. Christopher Harz, who for years has been using next generation educational technology to teach thousands of students worldwide.

Solicited Advice with Alison Roman is a new show, expanding the relationship between Talkhouse and Backyard Ventures. It’s a discussion between Alison Roman and a special guest covering everything from cooking to modern dating, awkward neighbor interactions, how to order a martini with confidence and more.

The Edge of Reason is a new collaboration between Atlantic Re:think (The Atlantic’s creative marketing studio) and Hauser & Wirth. Hosted by the acclaimed writer and cultural critic Jeff Chang, each episode of the podcast features a different artist in conversation with a subject matter expert from a different field, discussing how century-old Enlightenment principles inspire both their works and perspectives.

In the NYC NOW feed, WNYC has launched a major five-part investigative series: “Imminent Danger: One Doctor and a Trail of Injured Women”, hosted by WNYC’s Investigative Editor, Christopher Werth. It traces the career of gynecologist Thomas J. Byrne, whose medical license was revoked by New York State officials in 1991 for gross negligence, gross incompetence, and obtaining a license fraudulently. In spite of being named in 23 lawsuits by former patients, he’s back practising in the Bronx.