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55% of podcast fans have bought something advertised on a podcast

55% of podcast fans have bought something advertised on a podcast

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This article is at least a year old

  • Stats: DiscoverPods have posted the results of their Podcast Trends Report 2019. A snapshot of podcast fans, rather than the general public, 82% of their respondents listen to more than 7 hours of podcasts a week. Among the highlights: 55% of podcast fans claim to have bought a product after hearing it advertised on a podcast.

  • Yesterday, we featured UK newspaper The Daily Star who nicked a story from a podcast. It’s not the first time, we discover: on September 5th, the front page of the newspaper carried a story which was wholly sourced, yet totally uncredited, from the Podmasters podcast Maybe Baby, and their episode with Alison Hammond two weeks before. Anyone got any more?

  • Meanwhile, that labradoodle story that’s covered the media over the past week? Yes, that’s from this episode of Sum of All Parts. However, the podcast interview is credited by CNN, The Guardian, the New York Times, Gizmodo, and many others who covered the story - showing how it can be done. The only people who didn’t? The Onion, but then, creator Joel Werner tells Podnews that “to be in an Onion parody is a definite career highlight”.


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    Spreaker Prime: The World Wanderers Podcast is hosted by Amanda and Ryan, twenty-something travel enthusiasts and world travellers who tackled 40 countries in one year. They talk with incredible guests who share their travel stories, tips and tricks, destination recommendations, and thoughts on how travel can allow you to lead a happier life. They’re using Spreaker Prime to earn money and cut their hosting costs.
    The Standard
    Play trailerThe London Evening Standard launches The Leader on Monday - released daily at 4pm. It’ll feature journalists and editors from around the newsroom, led by David Marsland. EPs are Chris Stone and Lucy Hunter Johnston. (Acast)
    Aug 17 2023: This broken link now points to the Internet Archive.
    The Read
    The Read, a “weekly podcast covering hip-hop and pop culture’s most trying stars”, claims more than 85 million listens worldwide and 1.5 million unique listens a month. It starts a TV show with the same name on US television channel Fuse at 11pm, Friday October 11.

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