55% of podcast fans have bought something advertised on a podcast
September 27, 2019 · 3.4 minutes to read
Stats: DiscoverPods have posted the results of their Podcast Trends Report 2019. A snapshot of podcast fans, rather than the general public, 82% of their respondents listen to more than 7 hours of podcasts a week. Among the highlights: 55% of podcast fans claim to have bought a product after hearing it advertised on a podcast.
Yesterday, we featured UK newspaper The Daily Star who nicked a story from a podcast. It’s not the first time, we discover: on September 5th, the front page of the newspaper carried a story which was wholly sourced, yet totally uncredited, from the Podmasters podcast Maybe Baby, and their episode with Alison Hammond two weeks before. Anyone got any more?
Meanwhile, that labradoodle story that’s covered the media over the past week? Yes, that’s from this episode of Sum of All Parts. However, the podcast interview is credited by CNN, The Guardian, the New York Times, Gizmodo, and many others who covered the story - showing how it can be done. The only people who didn’t? The Onion, but then, creator Joel Werner tells Podnews that “to be in an Onion parody is a definite career highlight”.
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Binge the 'How i Died' podcast now — The explosive season finale is only days away. This murder mystery detective procedural is Bones meets Ghost Whisperer in podcast form. Join doctor Jon Spacer as he solves crimes by speaking to the dead.
The IAB in the UK is to start their first-ever Podcast Upfronts. It’s on October 3, and will feature Acast, Audioboom, DAX, Spotify and The Guardian. Meanwhile, the IAB in the US posted promo videos from their recent NewFronts West event. Here’s Lex Friedman from ART19.
Adelaide is the home of many excellent podcast things, and our editor is speaking there on Wednesday October 23, hosted by Amelia Veale from Be The Drop. You should come!
PRX Metrics, part of their publishing platform, is the subject of a new post on their Medium blog.
Rudy Giuliani is launching a new podcast.
Auxbus, a podcast creation company, has won an NC TECH award as a top ten startup to watch. The company encompasses all the steps of podcasting: planning, recording, one-button voice adjustment, adding music, episode assembly and automatic distribution.
It’s International Podcast Day on Monday. Here’s the schedule of speakers. Before that it’s Share Your Buds Sunday, aiming to “encourage podcast fans to show their non-pod-listening friends and family how to listen to a podcast”.
The BBC News business unit talks to Ben Hammersley, the inventor of the word “podcast”, about the medium.
|Spreaker Prime: The World Wanderers Podcast is hosted by Amanda and Ryan, twenty-something travel enthusiasts and world travellers who tackled 40 countries in one year. They talk with incredible guests who share their travel stories, tips and tricks, destination recommendations, and thoughts on how travel can allow you to lead a happier life. They’re using Spreaker Prime to earn money and cut their hosting costs.|
|The London Evening Standard launches The Leader on Monday - released daily at 4pm. It’ll feature journalists and editors from around the newsroom, led by David Marsland. EPs are Chris Stone and Lucy Hunter Johnston. (Acast)|
|The Read, a “weekly podcast covering hip-hop and pop culture’s most trying stars”, claims more than 85 million listens worldwide and 1.5 million unique listens a month. It starts a TV show with the same name on US television channel Fuse at 11pm, Friday October 11.|
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PHX Podcast Club: October 17
Podcast Charlotte – Introduction to Podcast Gear: October 21
Northeast Ohio Podcasters Meetup: October 21
Madison Area Podcasters Meetup: October 22
Podcasting Trends Around The World: October 23
Texas Podcon: October 25
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