New Media Show to chat with Facebook about podcasting
Spotify is “making Anchor a serious advertising channel”, says Sounds Profitable’s Bryan Barletta this week, with Podsights. Subscribe here.
Facebook recently added podcasts into their app (mobile only, US only), but haven’t talked too much about their plans for podcasting. 1.8 billion users visit Facebook daily, so anything they do to increase podcasting would be welcome. Today, Facebook’s podcasting team is joining The New Media Show, with Libsyn’s Rob Greenlee and Blubrry’s Todd Cochrane, at 3pm Eastern. You can watch the live feed here.
John Spurlock has published podcast CDN share by episode for September 2021. He notes “if Amazon’s AWS goes down, almost half of podcasts go down with it”.
Spotify is hiring hundreds of ad staff across Europe, Australia and Canada, they’ve announced. That will include support staff as well as ad sales, we’re told by a spokesperson.
NPR is launching a nationwide marketing campaign for its podcasts.
- In separate news, NPR’s podcasts have been added to the iHeartRadio app in Australia.
The BBC saw 246m global podcast downloads in Q3/21. That would put them above Wondery, but below NPR in popularity. Pieces of Britney was highlighted as particularly popular.
Quake Media, which produces paid-for podcasts in its own app, has launched those same shows in Apple Podcasts for subscription.
There have been a record number of entries for the Australian Podcast Awards.
Bandrew Scott reviews the 512 Audio Skylight Mic. Not for you if you have a nasally voice, he says.
The good folks at Rogue Amoeba have confirmed that all their software is now compatible with MacOS Monterey, which is released next week. We’d probably recommend not updating immediately, though.
Writing for Podnews, Matthew Stevens wonders: Is YouTube the answer to Google’s Podcast woes?
Moves and hires
- Julie Shapiro has been made VP of Editorial for PRX and Radiotopia; Audrey Mardavich has been made Senior Director of Content for Radiotopia. Both roles are newly created.
- Amit Shetty has left the IAB TechLab, and will join Pixalate, an ad-fraud detection platform. Mike Midden left the IAB in June.
Tips and tricks - with Shuffle
PodBible talks to The Breaking Atoms Podcast for an interview as how they made their Blueprint series. “The thought process is generally ‘does this add more value to the story, and does it fit the narrative arch?’”
Podcastpage shares 10 ideas to grow your podcast audience. One is to network with other podcasters.
Podcast News - with AdLarge Media
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