Apple helps with podcast marketing; Anchor adds smart background music
This article is at least a year old
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Apple have published “Podcast Marketing Best Practices” - how to help get the word out: a glossy website with hints and tips.
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Podcast app Anchor has added 'smart background music' to their service. You can choose music by style or keyword, and it will be edited into your podcast with auto-dipping.
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Google Podcasts is adding support for Chromecast, allowing listeners to play a podcast from their phone to connected speakers and televisions. It’s still in a limited release. This functionality was first spotted in mid-June, and is one of the features we considered crucial in our growth recommendations.
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The Guardian is getting into daily news podcasts - again. Here’s what it learned the last time it tried.
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Podetize is a new platform, highlighted by a Forbes blogger, that calls itself “a platform for hosting, production and Done for You services for individuals and businesses that would like to podcast”.
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A month of podcasting: what I’ve learnt - from the host of Coffee with Craft. “The excuse that podcasting is too difficult was immediately gone once I realized the resources that were available.” - he hosts with Anchor.
Listicle corner
- The 14 Best Documentary Podcasts (DiscoverPods) - and, as a reminder, Serial returns tomorrow.
- 6 podcasts on the future of television
Companies mentioned above:
Anchor
Apple
Google
Google Podcasts
