Apple helps with podcast marketing; Anchor adds smart background music

• Apple have published “Podcast Marketing Best Practices” - how to help get the word out: a glossy website with hints and tips.

• Podcast app Anchor has added 'smart background music' to their service. You can choose music by style or keyword, and it will be edited into your podcast with auto-dipping.

• Google Podcasts is adding support for Chromecast, allowing listeners to play a podcast from their phone to connected speakers and televisions. It’s still in a limited release. This functionality was first spotted in mid-June, and is one of the features we considered crucial in our growth recommendations.

• The Guardian is getting into daily news podcasts - again. Here’s what it learned the last time it tried.

• Podetize is a new platform, highlighted by a Forbes blogger, that calls itself “a platform for hosting, production and Done for You services for individuals and businesses that would like to podcast”.

• A month of podcasting: what I’ve learnt - from the host of Coffee with Craft. “The excuse that podcasting is too difficult was immediately gone once I realized the resources that were available.” - he hosts with Anchor.

Listicle corner

• The 14 Best Documentary Podcasts (DiscoverPods) - and, as a reminder, Serial returns tomorrow.
• 6 podcasts on the future of television