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What is Spotify really measuring?

September 24, 2018

UPDATE: He's wrong. Spotify measures "starts", roughly similar to downloads, and "streams", which measure listens for longer than 60 seconds (the IAB v2 standard).

We've updated our article on how to understand podcast statistics further with Spotify's clarification, which is behind a login wall only available to Spotify partners.

We regret the error.

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