Mamamia announces Zara Curtis as new Chief Content Officer

Mamamia today announces the appointment of Zara Curtis (pictured above, seated, pink chair) as Chief Content Officer (CCO).

Zara Curtis joins Mamamia with 20 years experience across various content, creative and marketing teams including Commercial Director of News Lifestyle Media, General Manager Branded Entertainment & Commercial at Fremantle Productions, and most recently, Head of Customer Experience, Brand Communications and Social Impact for IAG. Curtis is a multi-award winning creative & content marketing leader who will set the strategic content direction for audience growth and lead the Mamamia content team including recently promoted Eliza Sorman-Nilsson (Head of Content), recently joined Jocelin Abbey (Head of Audience Development), Jessie-Lee Klass (Podcast Content Director), and Harrie Jack (Creative Director).

Natalie Harvey, CEO, said: “We have an incredible content team who are at the leading edge of culture, creating hours of content on site, podcasts, and social every day. The recent promotions of Eliza Sorman-Nilsson & Valentina Todoroska (promoted into Editor in Chief) and new roles including Jocelin Abbey joining to drive audience growth will add considerable fuel to our brilliant team.

There is so much opportunity for a modern media business like Mamamia and Zara’s diverse experience will be a huge asset for our team as we accelerate into the future, building on the incredible engagement & enormous scale we already have. Zara will work closely with co-founder, Mia Freedman who is moving officially into the Chief Creative Officer role and will continue to work closely with the team as well as hosting No Filter and co-hosting Mamamia Out Loud.”

Mia Freedman, Co-Founder & Chief Creative Officer, said: “Zara and I worked incredibly closely back in the golden era of magazines and I am delighted to be reuniting with her at Mamamia. We have always shared a love of women’s media and the unrivalled power it has to influence culture, behaviour, and purchasing decisions. For many years we have been looking for the right person for this role and I couldn’t be more excited to be working alongside someone I admire and trust so much and who ‘gets’ our brand so instinctively.”

Zara Curtis, Chief Content Officer, said: “I’ve always been truly inspired by Mamamia’s purpose “to make the world a better place for women & girls” and I am a passionate believer in the role of independent publishing to authentically deliver on such an important mission.

Today Mamamia has earned the trust of 7 million Australian women’s ears & eyeballs and is the number one podcast network for women in the world, so for me, I’m fired up and thrilled to be joining Mamamia as Chief Content Officer to really focus on growing audiences across every platform and deepen every single engagement as I lead some of the most talented journalists, producers, and storytellers in the country.

With Nat Harvey at the helm and a leadership dream team, I am honoured to be joining. I’ll bring my creativity, passion, and deep strategic content and audience expertise to this already incredible team working alongside founder, friend, and fearless Chief Creative Officer Mia Freedman to push the boundaries and over deliver on our collective ambitions for Mamamia as we continue to advocate, represent, and engage Australian women today and into the future.”

Zara will join Mamamia in September.