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Cape Town (spoiler!)
Patrick Ward

The country with the most regular podcast listeners

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  • YouGov has released data showing the number of regular podcast listeners in countries around the world. The data suggests that 39% of US consumers listen to podcasts for more than an hour a week; that South Africa is the most popular country for podcasts at 68%, Saudi Arabia at 59%, and Indonesia at 57%. (Some countries, including South Africa, only surveyed internet users.)

    • The data appears broadly similar to separate data from the Reuters Institute in 2022, with Ireland, Spain and Sweden leading the EU; Australia roughly mid-table, and the UK towards the bottom.
  • Podcast hosting and monetisation company Acast released its Q1/24 financial results. The company, which is #1 global podcast publisher according to Podtrac, reported that net sales grew 25% year-on-year - driven by North America, where sales grew by 48%. The company is closer to positive EBITDA, losing $1.4mn in the quarter (compared to $5.6mn a year ago).

    • The number of listens dropped 12% year-on-year, attributed to changes in iOS 17. However, average revenue per thousand listens increased to $34.30 (up year-on-year from $24.10).
  • Cumulus Media’s Q1/24 financials were released. Podcasting isn’t broken out, but “is pacing up” according to executive comments. Total revenue is down 2.7%.

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    Play trailerSmartLess celebrates its 200th episode today with Steven Martin & Martin Short. Expect chats about the talk-show anecdote, the best use of a time-machine, and have you ever heard of the word “combo?”
    White Devil
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    Play trailerThe Girlfriends returns for a new season today, from Novel and iHeartRadio. The show has been optioned for TV; the new season tries to discover the true identity of a mysterious woman whose body washed up on a beach in Staten Island.

Companies mentioned above:
Acast logoAcastAirwave logoAirwaveAusha logoAushaEdison Research logoEdison ResearchIAB logoIABiHeartRadio logoiHeartRadioMamamia logoMamamiaPodtrac logoPodtracUSG Audio logoUSG Audio

Podcast data for May 7

#1 in Apple Podcasts
US flag The Joe Rogan Experience (Joe Rogan)
GB flag The Rest Is Entertainment (Goalhanger Podcasts)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
GB flag The Diary Of A CEO with Steven Bartlett (Steven Bartlett)

Over the last week, 207,775 podcasts published at least one new episode (down 0.4%). source

Events - with The Podcast Show, London, May 22-23

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