Acast turns up criticism of Spotify’s ad analytics
Acast’s Ross Adams and Podscribe’s Pete Birsinger are the guests on the Podnews Weekly Review this week, explaining Acast’s recent decision to stop accepting Spotify Ad Analytics and instead to offer Podscribe for free, along with using a number of other attribution partners. Ross tells us: “Relying solely on a one-publisher environment for data aggregation could, we believe, introduce bias and self-promotion. That hinders the objective analysis of data. Podscribe, it’s worth noting, doesn’t sell media. Spotify does.” The interview is in full in the Podnews Weekly Review.Spotify Podnews Podscribe
Triton Digital released its US Podcast Ranker for August. There were two new entries in the podcast list, which measures participating publishers.Triton Digital
Tip: we hear that the first-ever Edison Podcast Metrics ranker for the UK will be published in The Observer on Sunday.Edison Podcast Metrics
Spotify announced their newest Batman show, “The Riddler: Secrets In The Dark” will debut exclusively on the platform on Tuesday Oct 10. The press release is notable in not using the word “podcast” at all; the text on the artwork reads “A Spotify Audio Series”.Spotify
Daniel J Lewis’s My Podcast Reviews is set to have an upgrade - and a new name: Podgagement. The service has had a full rewrite; signing up before launch gets you the current, lower, price.
The hosts of Strike Force Five have cancelled a planned benefit show in Las Vegas tomorrow. Jimmy Kimmel has COVID. The show earns money for the late-night show hosts’ employees who are impacted by the Hollywood writers’ strike.
Kym Treasure from Audacia Audio writes in ExchangeWire about the significance of digital audio advertising in today’s dynamic marketing landscape.
Γειά σου - our Editor is in Athens, Greece, and is free in the evening of Friday Sep 29. Πίνεις μπύρα; Θέλετε να συναντηθείτε και να μιλήσετε για το podcasting; Αντιλαμβάνεστε ότι ο εκδότης μας είναι ένας τεμπέλης Βρετανός που δεν μπορεί να μιλήσει ούτε μια λέξη από τη γλώσσα σας; Hit reply if so.
Thank you to Paul Vogelzang who became our newest personal supporter today. He’s the host of Not Old - Better which recently teamed up with Prevention Magazine. Every personal supporter lessens our reliance on advertising, and ensures our independence. You can be like Paul.
Tips & Tricks
- Riverside’s Stephen Robles looks at the big changes in iOS 17's Apple Podcasts in a fancy video. As the podcast app responsible for more plays than any other, it’s worthwhile tweaking what you do to make sure it looks great.Apple Apple Podcasts
Podcast News - with Airwave
Podcast data for Sep 22
#1 in Apple Podcasts
Murder in Apartment 12 (NBC News)
TED Talks Daily (TED)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Comfort and Growth with Crystal Lim-Lange (Crystal Lim-Lange)
Over the last week, 209,150 podcasts published at least one new episode (up 0.4%). source
Events - with Podnews Live: where podcasting connects