How to get started with programmatic advertising

• How do you get started with programmatic advertising on your podcast? Bryan Barletta from Sounds Profitable has written a helpful guide with everything you need to know to earn money.

• Podcast hosting company Disctopia has launched its own mobile app, promising “millions of podcasts” and “podcast videos of all your favorite podcast shows”. It also contains music; it’s available for iOS and Android.

• HubSpot is looking for emerging podcast creators. You could earn host pay, a marketing budget, operational support and cross-promotion through HubSpot’s existing podcast network. You’ve until this Friday to apply…

• The finalists have been announced for the 17th annual People’s Choice Podcast Awards. The winners will be announced on Sep 30.

Moves and hires

• Daniel Karlsson has been made Vice President of Market Development & Global Strategy at Triton Digital. He started work at Triton Digital in 2008, and has been with the company a total of thirteen and a half years.

• Oscar Sermeno has been promoted to VP of Market Development for the Americas at Triton Digital. He’s been with Triton for ten years.

• Michael Chien is now Vice President of Advertising Product Strategy at Triton Digital. Based in San Mateo, he was with audio ad platform Jelli.

Tips and tricks

• Rephonic has released a Canva template to help you design a nice-looking media kit.

• Podcast hosting company Transistor has shared tips and tricks for Podcast Movement 2022, from when to go to what to do.

Podcast News

The Sport is brand new from LiSTNR and Schwartz Media, and “will delve into back page stories with front page analysis.”

Previously On… The Official Love Island USA podcast with Matthew Hoffman is brand new from Hennessey Studios. Matthew Hoffman will recap and analyze the latest drama happening in the villa, alongside a revolving door of guests.

The Sunshine Place is new from C13 Originals, an investigative documentary podcast series examining Synanon, a former California-based experimental drug rehab facility and community that morphed into a dangerous and violent cult. It’s executive produced with Susan Downey and Robert Downey Jr.

Podcast ads in the wold

Alexandra Cohl, host and producer of The Pod Broads, has bought an ad spot (for only $25.00) for two nights of The Empire State Music & Arts Festival. “If you’re a self-funded podcast like me, it can be hard to invest a bunch of money at once into ads. But if there’s a way I can support local businesses and the arts all while experimenting with brand awareness marketing, then I’m down!” she tells Podnews.

We said we’d retired this feature, but we liked this different way of marketing a show, so…