Pandora 'doubling down' on podcasts

Pandora is “doubling down on podcasts”, according to an interview with their CEO. “Pandora is currently developing what it calls the “Podcast Genome Project,” a massive database not unlike its Music Genome Project that would study and compile the attributes for every podcast in Pandora’s library.”

• The Verge think Spotify is to unveil a car music player in an event later this month.

• The Wall Street Journal covers what they call the 'new world’ of podcasting: live shows.

• Why Isn’t Anyone Marketing Podcasts Correctly? asks Kevin Goldberg. “We’re all guilty of talking with other podcast fans about the latest and greatest podcasts, but what if instead we talked to non-podcast fans?”

• In Las Vegas, the NAB Show is on; Perry Michael Simon writes a report of Tuesday, including a lot of podcast stuff. (Perry’s awesomely sarcastic on Twitter, by the way, we’re a fan).

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• Bustle launched Latina to Latina yesterday. Latina to Latina features conversations with notable Latinas, and dives into what it’s like being a woman of color in the United States today. Jackie Cruz is the first guest.

• In an email to users, podcast recording service Zencastr acknowledges that some support emails didn’t appear to be answered; and have invested in more support staff.

• Ford talk about their success with “native elements” in Gimlet’s StartUp podcast. Data: “The StartUp podcast has 4.1m downloads.”

• The Sydney Daily Telegraph has launched a true crime podcast. Eight Minutes - Who Killed David Breckenridge?, Whooshkaa-hosted, is up to episode three.

• The Australian ABC is launching a set of new comedy podcasts as part of a multiplatform comedy launch. Enjoy Santo, Sam and Ed’s Total Football Podcast, Troll Play, and a new season of Burn your passport.

• HotPod #158 is out. Nick discusses the Infinite Dial 2018 Canada data - more here in RAIN - and has a tale of a leak in his kitchen.

• Podcast killed the radio star says The Michigan Daily. (Context: 73m Americans listen to podcasts every month; 243m Americans listen to radio every month. Many people listen to both. Relax - Biffo, Johnny And The Morning Crew are still safe and well. #prayforbiffo)

• Gatehouse Media, a local publisher, has done a deal with Triton Digital for programmatic ads.