38% believe there are too many ads in podcasts

The IAB v2.1 document is open for public comment until December 31st, 2020. It doesn’t matter if you’re an IAB member or not; they’re asking for your feedback. The document is only 21 pages long. - Bryan Barletta in Sounds Profitable takes us through the changes. Subscribe free today.

• 56% of heavy podcast listeners think the number of ads in podcasts is increasing; and 38% believe there are already too many, according to the Super Listeners Study from Edison Research, PodcastOne and Ad Results Media. However, listeners felt more positive towards ads than previous years.

• Pacific Content have published their annual Podcast Predictions for 2021 in a thirty-minute read that encompasses all parts of the podcast industry.

• Podcasts are 'becoming a Hollywood gold mine’, reports Deadline, saying that the number of podcasts being turned into video is 'well into three figures’. (This, incidentally, is widely held to be the reason for the high valuations of some podcast companies.)

• Maggie Taylor, formerly of Radiotopia and PRX, is to join Pushkin Industries as Marketing Director. She’d been consulting for the company for the past two years, and starts January 15.

  
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• Free podcast host RedCircle has launched programmatic advertising with Adswizz. Meanwhile, Sounder’s monetization deals with DAX and Triton have gone live.

• Audible has launched the Audible Podcast Development Program. You could win $10,000 to develop your idea. You’ve until January 18; it appears to be open worldwide.

• Fox News podcasts are now on Amazon Music.

• Podcast downloads in the US dipped by 20% in the past week, according to data from Triton Digital. It’s all thanks to, um, Thanksgiving.

• The Innov’Audio conference started yesterday in Paris. Joanna Peel took good notes on Twitter, including our Editor’s keynote. It continues today.

• American shockjock Howard Stern has signed for a further five years with SiriusXM, who also retain rights to his archives for seven years. The word “podcast” is nowhere to be seen in the announcement.

• The nominations have been announced for the iHeartRadio Podcast Awards. They’ll be held online, on January 21.

• castYT is an upcoming service to make a podcast from your YouTube channel automatically.

• Spotify released 2020 Unwrapped for advertisers. The company claims lots more listening from smart speakers (up 59% year-on-year) and games consoles (51%). Podcast listening in September was up 108% from September 2019.

  • Spotify now officially owns Megaphone. The $235m acquisition was made official yesterday.
  • The Joe Rogan Experience has shuttered its podcast website. Once at podcasts·joerogan·net: it now forwards to Spotify.

• The BBC’s music, radio and podcasts app BBC Sounds is now available on more TV devices within the UK, including Roku, Now TV, Freesat, LG, Freeview Play, Google TV and Amazon Fire TV devices.

Sorry for spelling the country of Colombia wrong yesterday: nut the first time we’ve messed that op.

Tips and tricks - with Podpage

• Using Instagram to promote your podcast and grow your audience

• The Podcast Host does a review of the Focusrite Scarlett 2i2 USB audio interface.

• Is there a silver bullet to marketing success? Matt Deegan writes about getting your podcast discovered.

Podcast News - with Fable & Folly

The Critshow - Three friends find themselves the last line of defense against the coming storm in this Monster of the Week actual play podcast. Ad sales by Fable and Folly

New from Wondery, Death of a Starlet tells the story of a Playboy playmate, found dead aged just 20.

I/O is a new scripted podcast from a San Francisco in the future. Produced by Phantom Customer Media, it features original sound effects, music and a full cast of actors.