Spotify launches 2023 Wrapped for Podcasters

• Spotify launched 2023 Wrapped for listeners to explore their year in music and podcasts; and 2023 Wrapped for Podcasters, a tool to help podcast creators focus on their year. There are more new tools this year including the top music genre (you like pop), and the most-shared episode (the one about Strike Force Five). And, apparently, 43 listeners have our daily podcast as their #1 show: not bad for a four-minute podcast! You’ll find yours in the catalog page in Spotify for Podcasters, wherever you host your podcasts.

  • We’ve an interview tomorrow with Anna Sian, Head of Marketing at Spotify for Podcasters, in the Podnews Weekly Review: she advises checking your podcast page on Spotify to make sure your data is all up to date.

• Spotify also revealed the top artists and podcasts on the platform in 2023. Joe Rogan was the biggest global show; the company also shared the year’s trends.

  • Adam Bowie has compared Apple and Spotify’s top shows of 2023: examining the different apps and their likely demographics. HotPod has also compared similar. Worth remembering that Apple’s chart is calculated similar to its normal weekly charts, and therefore does include some bias towards recent new followers - a bias that Spotify’s chart doesn’t have.

• How easy is it to achieve acceptable frequency capping - a method to ensure people don’t hear your ad too many times? True Native Media has shared its findings from a study, and suggests that the tools to achieve effective frequency capping still need to be developed further: especially if you’re selling based on impressions.

• Adelicious has signed Uber for a six month sponsorship deal of top UK podcast The Diary of a CEO. The deal includes Uber Eats and Uber One, and also Uber’s train booking capabilities.

• Podimo is testing a new “conversational search” feature to help listeners find new podcasts. It’s running in the Danish and German markets for a slice of users.

• Respected Apple blog Six Colors posts about Castro’s imminent closure.

• The winners of the New Zealand Podcast Awards were announced. RNZ were crowned the best publisher for the third year in a row.

• The BBC’s R&D team looked at skipping behaviour within its shows on TV and radio, and discovered some interesting differences between different types of content.

Podcast News - with Airwave

New on Airwave: NerdWallet’s Smart Money Podcast gives you access to nerds to help answer your real-world money questions - “so you can get smart, then get back to doing you”. They’ve just helped with whether to rent or buy in a new city.

In New Zealand, a special edition of The Matt & Jerry Show was released on vinyl. It’s been produced by Holiday Records, a vinyl pressing plant in the country. For sale at NZD $45 (USD $28), it sold out in two hours.

Independent financial advice podcast The Power Of Zero Show has officially crossed the impressive threshold of a million podcast downloads and a million views on YouTube. The show is produced by the Podcast Partnership.