More on Apple's analytics, plus why you should be on 60db and a new golden age of drama
June 13, 2017 · 1.3 minutes to read
Aimed at radio people, there’s a free web seminar this Thursday about “how podcasting is impacting radio listeners, and how podcast listenership varies depending on age, gender, and radio station format”.
More coverage of Apple’s podcast analytics which podnews covered yesterday from:
- Digiday “ninety percent of all podcast ads have a direct-response component”
- TechRepublic “Still some room for improvement”
- DMN “will only help the growing podcast market”
- TubeFilter “could make [podcasting] vastly more lucrative”
- Silicon Valley Business Journal “T-Mobile, Comcast, Home Depot, Geico and other major advertisers would conceivably like to reach this young and affluent audience of consumers, if the tools were there. Until then, podcasters who get millions of downloads are stuck hawking online products from scrappy brands.”
- Steven Goldstein: “Apple’s new analytics are likely to be a wake-up call for many producers and possibly a reset in the advertising community”
A piece on Triangulation about 60db - if you’re a podcaster, why you should be on it. (Spoiler: analytics)
Listicle of the day: Seven podcasts to listen to while running
Acast launch a programmatic audio marketplace for their 1,400 shows.
A new golden age of audio drama is coming, according to this piece, mainly fleshing out Audible’s announcement last week of a $5m drama fund.
Regional newspapers in the US are beginning to do podcasting - interesting production model here
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