As podcast listening hits a new high, Spreaker goes free
- Through its parent Voxnest, Spreaker’s technology powers some of the most prominent programmatic ad marketplaces in the podcasting industry. Itself, it is the #3 podcast host according to market share of new episodes; but its market share has declined from 8.4% a year ago to 5.4% last month.Voxnest
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Podcast listening has hit record highs, according to The Infinite Dial® from Edison Research: now, 120mn Americans are listening to podcasts at least once a month (above); weekly podcast listening also increased. Find an infographic with podcast data below, watch the webinar, or download the full deck.
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Paid-for podcast host Libsyn released a financial statement for 2022. The podcast hosting and monetisation platform says it made $58.7mn in revenue; including more than $33mn from advertising.
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Veritone released the company’s 2022 financial results. The company saw a revenue increase of 30% y/y.
Veritone
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Marketing Brew covers a method that means advertisers can use their own first-party data to help target their podcast ads. Theoretically it means Geico insurance can avoid advertising to new customers; and target those who are close to renewal.
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The winners of the Spanish-language 2023 Ondas World Podcast Awards were announced. There will be a ceremony on May 3 in Malaga.
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Eric Nuzum advises us to learn lessons from Spotify, rather than just whine about them.
Spotify
Podcast News
Your cut out and keep guide to The Infinite Dial® 2023
Podcast data for Mar 3
#1 in Apple Podcasts
The Coldest Case In Laramie (Serial Productions & The New York Times)
The Coldest Case In Laramie (Serial Productions & The New York Times)
#1 in Spotify The Joe Rogan Experience (Joe Rogan) The Diary Of A CEO with Steven Bartlett (Steven Bartlett)
Over the last week, 222,837 podcasts published at least one new episode (up 1.3%). source
