Global podcast giant Acast signs partnership agreement with Asennemedia
PRESS RELEASE · Helsinki, Finland ·
Asennemedia, one of Finland’s most prominent influencer marketing agencies, has partnered with global podcast powerhouse Acast to expand its podcast offering in the region. Asennemedia hosts nearly 50 shows and represents some of the most valuable influencers and podcasters in the market, such as Jäljillä-rikospodcast, Mimmit sijoittaa, Kroonisesti ärhäkkä and Afterwork.
With more than 28,000 podcasts in its portfolio, Acast enables creators to host, distribute, and monetize shows at scale. Starting today, Asennemedia is the first partner to get access to the world’s biggest podcast marketplace in Finland – giving advertisers both direct and automated access to the most talented creators and the most engaged listeners. The partnership will enable Asennemedia to monetise its own content – across any and every podcast platform out there.
Fredrik Hermansson, Nordics Managing Director at Acast, said: “We’ve seen great potential in Finland in recent years, with listenership of Acast-hosted podcasts increasing to nearly two million a month. Our partnership with Asennemedia is a great step for Acast and we look forward to supporting Asennemedia in accelerating its podcast business, and making its podcast offering as attractive as possible using our services and Acast’s dynamic ad insertion (DAI) technology – today widely adopted as the norm throughout the industry.
“With DAI, advertisers are able to reach a specific audience at a specific moment, with ads that are always up to date. Equally, creators can make money from their podcasting content, no matter where listening takes place.”
Introducing the Acast Marketplace in Finland will give advertisers and creators more flexibility and creativity than ever before. Advertisers will also be able to target campaigns to Finnish listeners all over the world, reaching an audience of 28,000 podcasts globally via shows such as Global News Podcast from the BBC and many more.
Noora Kunttu, Development Director at Asennemedia, said: “Working with Acast will allow us to bring a new level of growth to our influencer marketing and podcast business. The influencer marketing business in Finland was worth 28 million euros last year, and we’re looking forward to accelerating that by partnering with such an established and important player.
“For Asennemedia, this partnership allows us to grow even more, and also gives us more ways to serve our clients. Podcast advertising is a delicate act of creativity fuelled by insights. We get to offer our clients something completely new in terms of creative, alongside the advantages of Acast’s dynamic ad insertion technology, and for our creators it means more ways to monetise the fantastic content they’re creating. We’re looking forward to being the most valued, most lucrative podcast and influencer marketing agency for both creators and clients.”
Acast was founded in 2014 and is one of the most eminent podcast platforms, and a pioneer in the open podcast ecosystem, connecting all podcasting stakeholders to one common software infrastructure. Through its infrastructure, Acast allows advertisers to efficiently target an engaged audience of listeners through dynamic ad insertion, while podcasters are given access to a range of monetization opportunities and the necessary tools to expand their listener base.
Acast has a global footprint across twelve countries and, during 2020, Acast had approximately 3 billion listens on Acast-connected podcasts, and today hosts more than 28,000 shows. Acast’s headquarters are located in Stockholm, Sweden and the Company has nine local subsidiaries including UK, US, Australia, Norway, France, Germany, Ireland, Mexico and Canada.
In recent years, Acast has undergone an expansion with continued strong growth, with net sales increasing from SEK 180 million in 2018 to SEK 592 million in 2020. As a result of Acast’s recent growth initiatives, the number of listens grew from approximately 1 billion (2018) to 3 billion (2020). Acast had 827 million listens and an organic net sales growth of 86% in the first quarter of 2021.
Acast was co-founded by Johan Billgren, current Chief Product & Tech Officer.
Acast is listed on Nasdaq First North Premier Growth Market.
Asennemedia is an influencer marketing agency founded in 2015 who represents today’s most prominent influencers, content creators who have grown into multichannel personal brands. Asennemedia reaches over 800,000 people weekly via social media and its network of 30 influencers.
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