Trump and Kim highlights podcast flexibility; and Radiodays Europe Podcast Day
June 13, 2018
Americans woke up to two episodes of Start Here, the daily news podcast from ABC News yesterday: the regular edition, posted at 5.30am ET, and a full interview with Donald Trump, posted at 6.15am ET.
The Apple Watch will play podcasts in the next version of WatchOS, which comes out soon; it will deal with downloading but not streaming, according to developers working on it.
Expect to see more of these stories in future: two radio personalities switching from broadcast to podcast. In this case it's Dunc & Holder from Sports 1280 in New Orleans LA, USA.
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Radiodays Europe's Podcast Day was yesterday in Copenhagen, Denmark. The conference, now in its second year, was well-attended. Here are quotes from virtually every session...
- "On-demand is changing expectations...allowing listeners to discover content they are interested in...we need to get better at discovery" - the BBC's Ben Chapman
- Griefcast is successful because it has "authentic sense of authorship" - Cariad Lloyd, the winner of the British Podcast Awards
- "Every podcast starts with zero listeners" - Panoply's Andy Bowers on monetisation
- "If you don’t disrupt yourself, someone else will disrupt you" - Sharon Taylor from Omny Studio on radio's podcast future
- "Podcasts are no longer a side hustle" - Head of the Australian ABC Audio Studios, Kellie Riordan, on the commissioning process
- "Capturing authentic moments with journalists re-builds trust in journalists and the media" - Charlotte Meyer-Hamme from German newspaper Der Spiegel on their podcast journey
- Young people want "content which shapes you as a person" - BBC research on podcasts for younger audiences
- "Listeners like to listen to podcasts in a habitual way" - Gustav Lützöft, Head of Radio, DR, Denmark, on DR's podcast strategy
- "Can the public broadcaster team up with a punk activist and nobody get hurt?" - Kaitlin Prest, talking about her new CBC podcast, The Shadows
- "Everyone who sends an email gets a reply…especially when it’s 12 to 13 year olds who send me a ghost story" - Jack Werner from Creepypodden, on his listener-created podcast
- "There is a podcast for every listener and every advertiser" - Joe Copeman, Director of Sales, Acast
- "Telling stories is the core idea of radio" - Ina Tenz, Chief Content & Brand Officer, Antenna Bayern, on their new true crime podcast
- "The growing consumption of on demand audio requires better and reliable data" - Benjamin Masse, Triton Digital on the state of podcast measurement
- Just like Spotify, Deezer is in the podcast space, and the lack of awareness is as much of an opportunity as it is a challenge - Ben Fawkes from Deezer on growing podcasts in Germany
- "If you simply replicate what others are already doing, then you won’t make any headway" - Joel Ronez, Binge Audio, on his French podcast network
- "There is no box office for podcasting" - Joakim Johansson, from Swedish Radio on Sweden's countrywide podcast statistics
- The opportunities for podcasting in the advertising market are huge - Joeri Nortier from BNR Nieuwsradio in the Netherlands on their podcast experiences
- Smart speakers have been important and useful for Fun Kids Radio - Matt Deegan from Fun Kids on their multiplatform strategy
- "It takes years to craft a beautiful piece of audio" - Acast and Wisebuddah on their podcast talent competition
- "There are a thousand ways to use sound in a podcast" - Sound Designer Signe Mansdotter
- "39% of French people now listen to podcasts" Louie Média, France, on podcasting's future in the country
- "If you are having fun, your guest is having fun, your listeners are also having fun" - Cecilie Nielsen, Radio and TV Presenter, DR Denmark, on podcasts for TV shows
- "Focusing on people opens history to a listener who may not be interested in the story from the beginning" - Cecilia Düringer, History teacher and the narrator of P3 History
- "Podcasting isn’t the same as radio" - Maarten Vancoillie and Dorothee Dauwe, Qmusic, Belgium
Have true crime podcasts had their day? Jay Walkerden from NOVA Entertainment in Australia did an interview about the future of their podcast division. "True Crime has been such a big genre for podcasting and the story telling has been powerful, but there has to come a time where that will dissipate."
A new podcast from Spreaker launches shortly: The Live Drop focuses on spies, spy catchers, analysts, diplomats and occasionally the actors who portray them. It's hosted by Mark Valley (Boston Legal, Human Target).
Pacific Content's Dan Misener talks about evergreen content: whether you make podcasts that will still be fresh in a year or so.
Podcast app Breaker highlights how their machine-learning algorithm works to recommend you new podcasts.
Branded podcasts are increasingly popular in Germany - this article in a German website gives a good overview of the market.
"I started a successful podcast with just $250 and you can too", says Austin Carroll, host of Fastpass to the past, a theme park history podcast.
The BBC is making a podcast specifically for Indian audiences.
Anchor highlight how to market podcasts. Interesting: "Using the word “podcast” or your show’s title in the description could prevent it from being promoted on third party distribution platforms."
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