How people discover podcasts

• Two-thirds of podcast listeners say it’s easy to find new shows that they’re interested in. 50% discover them from their preferred podcast app; a good description is the #1 reason they hit play. All data from The Podcast Host’s new Podcast Discovery Survey, which was published today. 166 people took the survey.

  • If you’re looking for new podcasts, we’d recommend following the New Podcast Trailers show in your podcast app.

• Exclusive: The founder of ad agency Single Source Media has acquired a controlling stake in podcast ad management platform LiveRead. Single Source Media will also use LiveRead’s tech platform for podcast ad management.

• New York magazine publishes How YouTube Ate Podcasting, a piece from John Herrman which argues that it’s TikTok which laid the foundation for video podcasts. It also says that RSS has “almost certainly hindered growth” of podcasting.

• Video news website Tubefilter highlights Spotify’s case studies for video creators - from Dropouts, Emily Fan, Good Children and Talk of Thrones. Meanwhile, Spotify also promote “audiobooks and podcasts to nourish your soul” ahead of Thanksgiving.

• Podcastle has launched a new in-browser video editor.

• MA podcasting students at City St George’s, University of London have partnered with the United Nations Population Fund to produce a podcast series highlighting the vital work of the UNFPA across the globe. The project is spearheaded by Brett Spencer from the University’s Centre for Podcasting Excellence, alongside the BBC Women in Stem (BBC WiSTEM) co-chair Lalita Taylor, and Dr Nigina Muntean of the UNFPA.

There’s a one in three chance your new podcast will fail in a month.

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Tips and tricks - with Memberful

• If you use Chartable, you’ve not long left until it closes forever. Here are some alternatives for reviews, marketing and analysis.

Podcast News

As President Trump prepares for his second term, NPR is launching Trump’s Terms, a new podcast that examines Trump’s return to Washington. Hosted by Scott Detrow, the podcast will start with a focus on the people wielding power in President Trump’s second administration and the policies they are pursuing. It’s a rebrand of “Trump’s Trials”.

We thought we were clever uploading an episode of the Podnews Daily podcast from a water bus in Venice a few weeks ago, but the rock and roll podcast Teaser Talk will kick off its next season aboard a cruise ship for ShipRocked 2025.

For two decades in the 80's-90's, the international mail system fostered a network of underground artists, exchanging cassette tapes of music and homemade artwork - all under the radar of main stream media. Cassette Culture launches today, tracking down some key figures in the cassette scene, and follow the web of connections outward from the UK around the world, mapping the impacts and their ongoing effects. It’s produced by East Coast Studio.

The Spotify audio series Batman Unburied returns today. Unusually a Spotify exclusive, the audio series promises to take listeners deeper into the Dark Knight’s story, with a new season called 'Fallen City’, uncovering a horrific conspiracy by a secret society that has ruled Gotham for ages. Batman must defend his life — and his city — before everything he knows and loves turns to rubble.

From Sony Music Entertainment, This is History returns for a new season - focusing on the rise of one of England’s most formidable kings, Edward III. Edward is bold, ambitious and a dazzling warrior. It’s just what England needs. But disaster soon looms. There’s something on its way that no King could contend with: the Black Death.

Working on your own business can be busy, stressful, but often quite lonely. In a new episode, The Business Owner’s Journey looks at loneliness in leadership, and offers some ways to build an effective support system for yourself. It’s hosted by Nick Berry.