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How Apple Podcasts search works

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  • In the weekly newsletter with Podsights, Sounds Profitable has announced “the first credible study of the profile of podcast creators in America”. The research will be yearly, to track trends and changes in the creator space. The Creators, by Sounds Profitable and Edison Research, will be unveiled on Jun 28: you can register for the free webinar.

  • Breaking: Apple Podcasts has published details of how search in its app works. The post, new today, includes clarification that ratings and reviews aren’t factored into search results; and that the search function searches the show name, channel name, and episode title.

  • The Reuters Institute and University of Oxford has released the Digital News Report 2022. Interviewing a total of 92,000 people across 46 countries, the data shows podcasting use is growing again after a pause due to the pandemic. Spotify is continuing to gain ground over Apple and Google Podcasts, and YouTube also shows increasing use. Now, 34% of people in surveyed countries listen to podcasts (up from 31% in 2021): they are most popular in Ireland, Sweden and Norway. Choice quote: “In our qualitative research in both the UK and US, it was striking how many younger people regularly listen to The Joe Rogan Experience, even as they worry about some of the content.”

Moves and hires - with The Creators, from Sounds Profitable

Tips and tricks - with RedCircle

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