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The Acast stand at Radiodays in Sweden

Acast buys Podchaser for $34m

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  • Acast is to acquire Podchaser, the “world’s most comprehensive and authoritative podcast database” in a deal worth $34m. Podchaser, which is expected to make a profit next year, will continue to operate as a separate brand: it contains data of more than 4.5m million podcasts, including advertising information. The integration will bring additional data to Acast’s advertisers.

  • BBC Sounds saw an increase of 23% of “UK plays of radio, music and podcasts”, up to 1.5bn, in 2021/22 (page 33 of the Annual Report). Total weekly users increased by 8% to 3.8m, but the number of 16-34 year-olds using it decreased slightly to 570,000 per week. No figures for podcast consumption were given. Our Editor has looked more closely at the data in his personal newsletter.

    • The app appears to be listing some third party content. It’s also added variable-speed playback for iOS users last week; we’re told it’s rolling out on Android, too.
  • LiveOne’s podcast company, PodcastOne, might be stepping out by itself. The company, which has just closed a $8.1m funding round, says it hopes to be a separate public company before the end of the year. Formerly known as LiveXLive, LiveOne acquired PodcastOne in 2020, but the parent company has had financial troubles.

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