![A big bank safe](https://i.podnews.network/r/a/840/podnews240718.jpeg)
Is “brand safety” locking up podcast revenue?
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Exclusive: Do keyword-based brand suitability tools mean news podcasts aren’t getting the ad revenue they deserve? Writing for Podnews today, Seekr’s Pat LaCroix shares ten popular news podcasts which are flagged by blunt keyword-based tools as being a risk to advertisers - yet gain high ‘civility’ scores. There’s more at Oxford Road’s annual CAO Summit today.
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Blubrry is teasing the release of an AI clip generator, which will produce video clip highlights of podcasts. It’ll be part of the company’s Podcast AI Assistant feature.
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Podfest has announced a “substantial strategic investment” from two partners. Nick Pavlidis joins as CEO, and Dr. Glenn Vo will work on sponsorships and strategic relationships. Chris Krimitsos will remain with the team, focusing on marketing and community building.
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Did Apple train its AI on your YouTube videos? That’s a suggestion made by Proof and WIRED today. Nvidia, Salesforce, Bloomberg, Anthropic and Databricks also helped themselves to the data, suggests the story.
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What is an IAB Certified Download? Bumper’s Stephen Hallgren says “a lot of industry professionals who should know, don’t” - and, that the word “download” (and, indeed, “listener”) don’t really describe what they represent.
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Audacity, an audio editor, has released v3.6. It includes new effects and a master channel, to allow effects to be applied to the full mix.
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Tips and tricks - with Memberful
- Simon Owens posts How Gary Arndt built Everything Everywhere, a podcast with 1.5 million monthly downloads.
Podcast News
![FTS: Friends Talking Shop](https://i.podnews.network/r/t/75/1108370-a6d26593.jpeg)
![The Baldwin 100](https://i.podnews.network/r/t/75/1244239-49fd17e0.jpeg)
![Bistec](https://i.podnews.network/r/t/75/1238761-a66cd59d.jpeg)
![Rage Against The Menopause with Patrina Jones](https://i.podnews.network/r/t/75/1245218-d57c5c77.jpeg)
Companies mentioned above:Apple
Blubrry
IAB
Podfest
YouTube
Podcast data for Jul 18
#1 in Apple Podcasts The Jefferson Fisher Podcast (Civility Media)
Juggernaut: The Story of the Fourth Labour Government (The Spinoff)
#1 in Spotify The Joe Rogan Experience (Joe Rogan)
Sportscafe-ish (iHeartRadio NZ)
Over the last week, 184,738 podcasts published at least one new episode (up 0.7%). source
Events - with Podcast Movement 2024: Aug 19-22
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