Podcast Discovery launches the Virtual Studio
Podcast Discovery, the UK’s leading podcast marketing agency, has launched the Virtual Studio, an all-in-one solution to elevate the standard of remote podcast video.
The Virtual Studio is a full bespoke podcast studio built in 3D modelling software, complete with branding and easter eggs unique to each show that uses it. Modelled by experts in building real-life podcast studios, the Virtual Studio is designed to reflect the show’s identity on Apple Podcasts and Spotify and ensures branding remains visible after video is cropped vertically for socials.
The Studio addresses a key issue in an increasingly visual podcasting landscape. Podcast Discovery’s research shows podcast clips that are shot professionally are more than twice as likely to go viral as a similar clip recorded remotely on a webcam.
Podcasters are supplied with a camera and lighting set up, complete with green screen which can be installed by the Podcast Discovery team. Podcast Discovery then replicate the height, angle and placement of each participant’s camera within the Virtual Studio in order to achieve the appearance of everyone being sat in the same room.
The Studio can also be used for hybrid recordings, where a real studio containing some of the contributors is recreated in 3D, allowing all contributors to appear as though they are there in person.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
Companies mentioned above:
Apple
Apple Podcasts
Podcast Discovery
Spotify