Podcasting listening up in the US
This article is at least a year old
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Podcasting’s daily reach continues to rise: Edison Research posts a 20% y-on-y increase in their latest Share of Ear survey; now, 18% of people in the US aged 13+ listen every day. “This graph shows that more people are listening to podcasts, which means content creators have the opportunity to grow time spent listening with those people.”
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Correction: Following our piece about the IAB now requiring annual re-certification for podcast measurement, the IAB’s PR company has clarified pricing has changed, “to make certification more accessible to the wide Podcast measurement community”. Rather than being $45,000 for certification for an IAB member, new certification costs $12,500, with renewals costing $6,250. We’ve updated the original piece.
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Podcastpage has released a major update to its website builder for podcasters: the service now has a drag and drop page builder, and nine new website templates. You can also import your YouTube channels and playlists; and the system is now multi-user to allow members of your team to control the pages.
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Dear Media is to release its first true crime podcast series. The show will investigate Coco Berthmann, a human rights advocate who was arrested for apparently faking a cancer diagnosis and charged with fraud.
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An audiobook and ebook subscription service in Sweden, Storytel has raised SEK 400m ($37m).
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Two new radio and podcast apps have been launched in South Africa from Vuma FM and Rise FM.
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From the music world: “indie” music had a total market share in the UK of 28.6% of all revenue, says the BPI, the country’s music industry collective. We wonder where indie podcasters fit into the overall podcast market?
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The Earbuds Podcast Collective this week looks at podcast episode recommendations about climate change, with episodes curated by Mary Annaise Heglar and Amy Westervelt.
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In Brisbane, Australia? Come to the Brisbane Podcasters Meetup on Friday Nov 25. It’s free, at The Plough in Southbank: here are more details, and there may be Podnews podcoasters up for grabs if we remember to bring them.
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Podcast apps in the wild: the Rova radio-and-podcast app in New Zealand has kicked off a new marketing campaign today, inviting all “pod-heads” to get into its “seriously addictive podcasts”. Here’s one of the TV ads. But: careful what you get into.
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A new user-agent lookup list has been produced by John Spurlock. Based on both OPAWG and Buzzsprout’s implementations, including web referrers, it’s a specific and highly-detailed useragent, device and OS detection list for podcast analytics. Here is the current repo and discussion: if you’re running a podcast hosting company, would this data help enhance your stats and/or simplify maintenance?
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Castopod shares a presentation from Benjamin Bellamy and Yassine Doghri on Web Monetization, an alternative to cryptocurrency for micropayments.
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The first value-for-value podcast in Zimbabwe has launched. In Conversation with Trevor, hosted by South African podcast company Iono, now accepts streaming sats and boostagram messages.
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Hive-Tube, a federated and decentralised streaming media service built on Peertube, now supports Podping.
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Thank you to boosts from Adam Curry, 10,000 sats, because he liked the word “lekker” last Friday. ChemistryMadeSimple sent us 567 sats thanking us about the news about Captivate’s download limit changes; and to Dave Jones who suggested the IAB’s move to annual re-certification is tone deaf. If you get value from Podnews, support us with a boost from your new podcast app.
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Podcast data for Nov 14
#1 in Apple Podcasts
Murder & Magnolias (NBC News)
If Books Could Kill (Michael Hobbes & Peter Shamshiri)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Joe Rogan Experience (Joe Rogan)