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A graph from Edison Research

Podcasting listening up in the US

LISTEN · · Updated · 3.6 minutes to read
  • Podcasting’s daily reach continues to rise: Edison Research posts a 20% y-on-y increase in their latest Share of Ear survey; now, 18% of people in the US aged 13+ listen every day. “This graph shows that more people are listening to podcasts, which means content creators have the opportunity to grow time spent listening with those people.”

  • Correction: Following our piece about the IAB now requiring annual re-certification for podcast measurement, the IAB’s PR company has clarified pricing has changed, “to make certification more accessible to the wide Podcast measurement community”. Rather than being $45,000 for certification for an IAB member, new certification costs $12,500, with renewals costing $6,250. We’ve updated the original piece.

  • Podcastpage has released a major update to its website builder for podcasters: the service now has a drag and drop page builder, and nine new website templates. You can also import your YouTube channels and playlists; and the system is now multi-user to allow members of your team to control the pages.

The Tech Stuff - with

  • A new user-agent lookup list has been produced by John Spurlock. Based on both OPAWG and Buzzsprout’s implementations, including web referrers, it’s a specific and highly-detailed useragent, device and OS detection list for podcast analytics. Here is the current repo and discussion: if you’re running a podcast hosting company, would this data help enhance your stats and/or simplify maintenance?

  • Castopod shares a presentation from Benjamin Bellamy and Yassine Doghri on Web Monetization, an alternative to cryptocurrency for micropayments.

  • The first value-for-value podcast in Zimbabwe has launched. In Conversation with Trevor, hosted by South African podcast company Iono, now accepts streaming sats and boostagram messages.

  • Hive-Tube, a federated and decentralised streaming media service built on Peertube, now supports Podping.

  • Thank you to boosts from Adam Curry, 10,000 sats, because he liked the word “lekker” last Friday. ChemistryMadeSimple sent us 567 sats thanking us about the news about Captivate’s download limit changes; and to Dave Jones who suggested the IAB’s move to annual re-certification is tone deaf. If you get value from Podnews, support us with a boost from your new podcast app.

Podcast News - with CBC Podcasts

Run, Hide, Repeat
From CBC Podcasts We’re pausing our countdown to introduce Run, Hide, Repeat - a new series hosted by best-selling author Pauline Dakin, about her childhood on the run. This mind-bending five-part memoir will leave you questioning what’s real, and who you can trust.
My Dad Wrote A Porno
The hugely successful My Dad Wrote A … podcast is to end in December, after seven years. There are just three episodes left. It’s hosted on Acast.
The 7
A popular newsletter launches as a podcast today: The 7, from the Washington Post, is hosted by Jeffrey Pierre, giving listeners an essential digest of the stories they need to know to start their day in under seven minutes. The flagship newsletter has more than a million subscribers. It’ll be available every day by 7am.

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