How to be a top ten podcast; and how to make a great branded podcast
September 25, 2018 · 2.1 minutes to read
Chartable write a piece about how to get into the top ten (of the Apple Podcast charts) with three case studies, based on their analysis of the numbers.
Acast’s Susie Warhurst spoke at Next Radio about how to make a great branded podcast. Among other things she advises to keep branding low and to have a promotional strategy.
Yesterday, we reported incorrect information about Spotify’s measurements, as heard on an industry podcast. Spotify measures a “listen” in a way similar to the IAB’s guidelines - as long as you listen for 60 seconds or more, you count. They additionally give “stream starts”. (The difference between the two shows how many listeners you lose within 60 seconds). We’ve updated the post, and our podcast statistics article, and regret the error.
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Donna Hardwick has been announced as Chief Marketing Officer for PRX.
Podkite have added Spotify and Stitcher chart rankings to their service. They also monitor Apple Podcasts and Google Podcasts.
Event: tomorrow, London: an Audiotrain masterclass: Best of British Podcasts. £10.
We’re noting that the Apple iTunes search API is currently stale - many of the above new podcasts aren’t appearing in the API search results. Our search engine is also now querying the ListenNotes API - intriguing differences for a search for, say, Kermode.
|Nancy, WNYC’s LGBTQ podcast, returns for a new season and is now released weekly. The podcast has also launched a new listener-driven project.|
|Acast have launched Kermode on Film, hosted by Mark Kermode, a noted UK movie critic.|
|Glenn Gould’s Chair is a new Canadian podcast about the eccentric pianist, who always used a special seat while playing. (Ludwig Van / Libsyn)|
Thank you to Trebble, “all you need to get your shortcast heard on Google Home & Amazon Alexa”, for becoming a silver supporter.
Thank you also to a man called Marko who became our 4,000th subscriber today.
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