How to be a top ten podcast; and how to make a great branded podcast

• Chartable write a piece about how to get into the top ten (of the Apple Podcast charts) with three case studies, based on their analysis of the numbers.

• Acast’s Susie Warhurst spoke at Next Radio about how to make a great branded podcast. Among other things she advises to keep branding low and to have a promotional strategy.

• Yesterday, we reported incorrect information about Spotify’s measurements, as heard on an industry podcast. Spotify measures a “listen” in a way similar to the IAB’s guidelines - as long as you listen for 60 seconds or more, you count. They additionally give “stream starts”. (The difference between the two shows how many listeners you lose within 60 seconds). We’ve updated the post, and our podcast statistics article, and regret the error.

• Donna Hardwick has been announced as Chief Marketing Officer for PRX.

• Podkite have added Spotify and Stitcher chart rankings to their service. They also monitor Apple Podcasts and Google Podcasts.

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• Event: tomorrow, London: an Audiotrain masterclass: Best of British Podcasts. £10.

• We’re noting that the Apple iTunes search API is currently stale - many of the above new podcasts aren’t appearing in the API search results. Our search engine is also now querying the ListenNotes API - intriguing differences for a search for, say, Kermode.

Podcasts

Nancy, WNYC’s LGBTQ podcast, returns for a new season and is now released weekly. The podcast has also launched a new listener-driven project.
• BBC World Service and Sundance Institute premiere Neighbourhood, a five-part audio series airing worldwide on the BBC World Service and also available in podcast and streaming audio formats. The press release says that each episode is introduced by Sundance Institute founder Robert Redford.

Acast have launched Kermode on Film, hosted by Mark Kermode, a noted UK movie critic.
• Acast have also launched On the line. Hosted by Estée Lalonde, it will focus on the shared experiences of women and cover every sleepover discussion topic you’ve ever been curious about.

Glenn Gould’s Chair is a new Canadian podcast about the eccentric pianist, who always used a special seat while playing. (Ludwig Van / Libsyn)

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