South Africa's 'big podcasting moment', and how to link to your podcast more effectively

July 12, 2018 · Updated August 13, 2018 · 1.6 minutes to read

• Sanlam, a South African financial institution, has launched The 200 Year Old, a podcast that the press release calls South Africa’s big podcasting moment.

• Podnews Editor, James Cridland, posts an opinion piece: How to link to your podcast more effectively: “two things you can add to your podcast’s website: and lots of things you should remove.”

• Howard Bareham (formerly Wireless Group and Mindshare) and production specialist Matt Hopper have launched a new UK audio media buying and creative agency, called Trisonic.

• NPR and Edison Research are unveiling their smart speaker Smart Audio Report on Wed Jul 18th at 1pm Eastern. You can register, free, to watch the webinar.

• Auphonic have integrated two additional speech recognition engines to their transcript service, and have introduced a transcript editor tool to assist with producing transcripts.

• Apple Watch users can now stream podcasts directly on their wrist, using Outcast 2.

• Being a guest on a podcast might have political ramifications, if this piece from The Beast is anything to go by.

• WeEditPodcasts document how to reach out to a potential podcast sponsor.

• WNYC and PRX have been given grants to promote diversity in podcasting.

• Join a free virtual podcast summit, Beyond The Podcast, on July 17, “to help you go beyond the podcast to reach your audience and build stronger relationships with listeners”.

• Podtrac has published their June 2018 Top (US) Podcast Publishers list. There are no new entries. The #1 publisher, NPR, has seen gains internationally but a drop within the US.

• UAE: The National publishes a profile of the Emirati Stories podcast.

• Listicles! We’ve got 'em: Six horror audio drama podcasts beyond 'The Black Tapes’ (DiscoverPods); 5 Reasons Podcasting Should Be a Part of Your Marketing Playbook (CMS Wire)

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