Spotify is back in profit
- Ad revenue was up 16%. Spotify said: “Podcast advertising revenue growth remained in the healthy double-digit range, driven by significant year-over-year growth in sold impressions across original and licensed podcasts and the Spotify Audience Network, which was partially offset by softer pricing.” Podcasting will still lose money for the company for the next 12-24 months, according to CFO Paul Vogel.Spotify
- Total monthly active users reached 574mn (up 26% on the year). The company has 226mn paid subscribers (up 16%). By way of comparison, Google announced late last year that they had 80mn YouTube Music and Premium subscribers; and YouTube Shorts, alone, reach 2bn MAUs.Google YouTube YouTube Music
We hear that Spotify is testing public comments for podcasts. For select shows, all listener responses from the proprietary Q&A feature will be made available on the show’s episode page on Spotify, as long as they meet Spotify’s content guidelines. Spotify tells Podnews that “Participating creators will continue to have full control over questions and responses — they can publish or unpublish any response, or edit or remove Q&A prompts, through the interact tab of the Spotify for Podcasters dashboard.” (By way of comparison, reviews left on Apple Podcasts are not editable by creators.)Apple Spotify Apple Podcasts Podnews
- Spotify is currently sponsoring this newsletter, but in common with all advertisers, gets no editorial oversight.Spotify
Audacy released its State of Audio: Level Up guide. The free download is designed to be “a modern blueprint for audio advertising, designed to provide a go-to playbook – including planning tips, creative how-to’s and innovative trends – to help advertisers level up the performance of their audio investments”Audacy
Audioteria is a new platform for indie audio drama from the UK. It promises the very best of independently produced audio drama, enhanced audiobooks and audio theatre. It will also “provide a home for previously broadcast content, now out of license, that hasn’t yet found a home anywhere else”.
As more podcasts are mixed in Dolby Atmos, a new headset has been announced for audio engineers to help mix in the surround-sound system. Audeze has released a firmware upgrade to its Maxwell headset to offer head tracking support, compatible with the Dolby Atmos Renderer for professional mixing.
Podeo, the largest Arabic podcast platform, has partnered with Anuvu, an in-flight entertainment supplier to a number of large airlines, to bring its podcasts to the skies.
In the UK, the IPA Bellwether Report predicts a “shallow” recession next year, and says that radio and podcast ad spend had declined.
AdAge claims “mixed results” from brands using programmatic podcast ads. Meanwhile, The Media Leader’s Editor-in-Chief Omar Oakes says we should stop calling them podcasts and that “the word should never have been invented.” (Here’s how it was invented, by the way).
Tips and tricks - with Spotify for Podcasters
Wherever your podcast is hosted, Spotify has free tools to help you find new fans and grow your show. And our latest updates give you even more ways to personalize your presence on one of the most important surfaces on our platform: your show page. This is where many of your fans began their listening journey, and now you can customize that experience to help turn more visitors into loyal fans. Guide first-time listeners to your favorite content by pinning a “Best place to start” episode. Then add up to two “Host recommendations” to cross-promote with another show or just share some of your favorite content on Spotify. Start curating your show page, and check out all the ways Spotify for Podcasters can help your show stand out.Spotify
RedCircle writes how to interview guests for your podcast. Researching the guest first, and avoiding any questions that can be answered with a “yes”, are in the list.RedCircle
Ausha discuss what keywords you should use for your podcast.Ausha
Enter The Webbys. Stand out on a global stagePaid content
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By participating, you can place your work on the same stage as boundary-pushing talent, like past Webby Winners The Meteor, Audible, HBO, Apple, The Washington Post, The Daily, Crimetown, The New York Times, Pivot, California Love and Lemonada Media, to name a few. Help them continue celebrating the most innovative, creative, and transformative work that shapes the online zeitgeist.Apple The New York Times Audible
Learn more, and enter the 28th Annual Webby Awards by our Early Entry Deadline of October 27th, 2023.
Podcast data for Oct 25
#1 in Apple Podcasts
Ghost Story (Wondery | Pineapple Street Studios)
Global News Podcast (BBC World Service)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Rotten Mango (Stephanie Soo & Ramble)
Over the last week, 207,447 podcasts published at least one new episode (up 0.1%). source